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Can you meditate your way to a million dollars? According to Jessica Giles, no. "You can't sit on a meditation mat and manifest a million dollars," she says, and you can't outmanage a bad mindset either.
In Episode 59 of The Jane Anderson Show, I sat down with Jessica, an accountant by trade who pairs her accounting expertise with money mastery, manifestation and law of attraction coaching. She is a valued member of my Expert to Influencer community and the author of Financially Free Forever. We met in Adelaide just before COVID, and she went on to work with me through the Cut Through Collaterals program during lockdown.
If you are building a personal brand, your pricing, your income and your sense of self-worth are tied together. Jessica's work sits right in that overlap. This article draws out her thinking on money mindset for women in business, and for any expert who finds it hard to put a value on their own work: how pricing really works, why separating yourself from your offer helps, what to do with imposter syndrome, and why her book asks you to take action every single day.
From a Petrol Station to an Accounting Practice to Money Coaching
Jessica did not set out to do this work. "My background behind the background," as she puts it, is a 16-year-old high school dropout working in a petrol station.
She then took accounting as a subject at her local adult education centre and fell in love with it. She completed her Certificate III, Diploma and Advanced Diploma of Accounting and used them to get into a university degree, sitting exams the night before giving birth. She calls it the long road.
Once she was running her own bookkeeping and accounting practice, she noticed that clients were handing over their financial power, not just their receipts. Most people start a business because they are passionate about what they do, she observes, and that does not always come with sound financial management. The result can be an expensive hobby rather than a profitable business.
Around then, Jessica became a single mum very suddenly, which she describes as her spiritual awakening. She learned about mindset and manifestation, began bringing both into her work with bookkeeping and accounting clients, and saw a huge transformation. Her philosophy comes from that experience: "It doesn't matter where you've come from. It matters where you're going."
Why Money Systems and Mindset Have to Work Together
Jessica describes her approach as combining the "masculine" side of money management, the systems, with the "feminine" side, mindset. Her view is that neither works alone. Good systems cannot compensate for a limiting mindset, and mindset work with no practical structure behind it goes nowhere.
She says clients often tell her she is a breath of fresh air compared with the accountant they were used to, who told them off or made them feel they were not earning enough. When the accountant does not educate the client, she notes, the client ends up feeling disempowered.
I see the same pattern with experts. There is often guilt and shame, and real vulnerability, in asking for help to get your financial house in order. In my experience, some accountants get caught up in expenses and the bottom line rather than the top line, which is where energy, momentum and mindset around money come in.
Jessica adds an important caution for anyone leaning heavily on the spiritual side. Gratitude journals and similar practices can shift your energy, but you then have to put that energy into motion. Making inner changes in a vacuum and waiting for everything to come to you, she says, is very limiting.
Pricing Starts with the Story You Tell Yourself
When Jessica talks with experts, speakers, trainers and consultants, she keeps coming back to one thing: the story we tell ourselves. Many of us carry stories passed down through generations: I'm not good with money. People like me don't have money. Money is hard to come by. People won't pay that.
In her view, those stories show up in how we manage business finances, and especially in how we price and sell ourselves. We like to think it is a strategy problem or a pricing-model problem. She believes it is never really about the mechanics of pricing. It is about the belief underneath.
Experts who sell information and transformation find it especially hard to put a value on what they do. Many of us have a ceiling for what an hourly rate "should" be, shaped by what we earned in a corporate role or what our parents earned. Stories about out-earning a parent, a partner or a societal norm are common. So is the belief that earning a lot means you must flog yourself to be worthy of it.
Jessica's guidance has two parts:
Treat pricing as a process. "Pricing is a process," she says. Most of us will not step out of the blocks selling a premium offer, because most of us have run free offers and spoken for nothing along the way. The important thing is to let yourself keep expanding, with love, gratitude and celebration for yourself at each step.
Take the focus off selling yourself. The moment you think about selling yourself, she says, that is when all the stories come up.
If you are thinking about how this plays out in larger deals, I have written about why selling bigger programs is about solutions rather than sales.
Separate Yourself from the Message
Jessica says the biggest shift she has had to make is to separate herself from the message and the offer. "I'm the one that's speaking through that, but it's not me."
This became even more important when she began hiring a team. She had to see herself as someone working for the practice, which is not quite like sacking yourself, she says, but it moves your focus from "me" to the value being delivered. It echoes the idea of attention in versus attention out that I talk about in my programs. The more you put your attention on the transformation your clients and community create, the easier it is to step back from your own stories and limitations.
I raised Todd Herman's book The Alter Ego Effect, in which high performers create a different name or persona for performance. Most of us cannot use a stage name and have to keep using our own, which makes the separation harder. Jessica's advice for that:
Expect it to feel awkward at first. "It's always awkward before it's elegant," and those wobbly moments mean you are on the edge of real growth.
Know that your willingness is enough. She says there are billionaires with money blocks, and people paid exorbitant amounts who still wonder if they are worth it, so you will not "get over it" completely. Make friends with it, treat it as one element of the process, and choose how much energy you give it.
Get into motion. Once you start offering, connecting with people and hearing the impact you are having, the feedback loop makes it easier to feel your worth.
If you want to explore this idea further, I have written about how experts can embody their work and stand behind it.
Who Are You Afraid Will Judge You?
Jessica invites her clients to ask a confronting question: who are you afraid will judge you if you earned what you want to earn?
She explains that our greatest human need is for safety and belonging. The more you feel that something will cost you your safety or acceptance, the more you will block it for yourself. She has a theory that has proven right, in her experience, about 100% of the time: everybody is holding themselves back a little or a lot for fear of upsetting someone. It might be a parent, a partner or a spouse, and it might be about out-earning or even emasculating someone.
As I said to Jessica, this makes it personal. In a personally branded business it is rarely just a price point or a revenue level. It is someone. Someone won't like me, someone will reject me, I will upset someone. Naming who it is helps you see what is really going on, because what we make it about is often not the core of the issue.
Imposter Syndrome: Make Friends with It
I asked Jessica what role imposter syndrome plays in all this. She says most of us carry an "if only they knew" story. We are so close to our own history and limitations that it is easy to see other people's highlight reels and assume they have it easier.
She still feels it herself. Even now, with speaking, a book and coaching clients around the world, a part of her says, but you're a 16-year-old high school dropout in the petrol station. She does not think it ever fully leaves. Her approach is to make friends with it:
Don't ignore it. "What you resist persists," she says, and ignoring it lets it grow.
Face it. "Fear is also a one trick pony," and it falls away when you face it.
Ask what story you are telling yourself. Ask why you believe you are not worthy of this, and use the answers to break the story down.
Turn it into your superpower. If you feel like an imposter for a particular reason, ask how that very experience could benefit others.
Jessica practises this. She talks openly about being a high school dropout, working in a petrol station and being a single mum. When she healed, she decided she would use the experience to help others. After she began sharing it, she attracted many clients, including women who had become single mums or who wanted to be but were held back by the thought of managing financially. She sees her work as supporting women to be financially empowered so they can make their own choices and be in or out of a relationship as they choose.
Her reminder for the rest of us: "What's personal is universal." Whatever you are struggling with, there are millions of people around the world, and at least a handful in your audience, facing the same thing. You can be their light, and that is attention out in action. For more on this, see my article on why the value of your lived experiences matters.
Financially Free Forever: A Book That Asks You to Do Something
Jessica's book, Financially Free Forever, is a 100-day journey that works as a book and workbook in one. Each day has a training, followed by the implementation: a journal prompt, a template, a meditation or another activity. I described it as having a bit of butt-kicking in it, and Jessica describes it as a book that kicks you and cuddles you.
She had been asked for years to write a book but could not bring herself to write another money book, or one that would collect dust on a shelf. After a couple of years of butting up against it, the answer came: "write the book you wish you had" at the start of your journey. Information is one part, she says, but implementation is king or queen.
One of the prompts I love is on Day 18, "Magnetize money towards you". It asks who you would rather spend time with: the person who is delighted to see you, or the person for whom nothing you do is ever enough. Then it asks whether you are a person A or a person B with money, followed by this question: "How do you think money feels in your presence?"
Jessica explains why she asks it:
Your relationship with money is a relationship. Partners, friends and clients come and go, but money is there for life.
What you focus on expands. If your default belief under all your actions is that there is not enough, that is what you reinforce.
The energy money arrives with is the energy it leaves with. In her experience, money that comes in from fear tends to leave the same way.
Life is a giant mirror. Shift the story to gratitude and abundance, she says, and that is what you begin to see reflected.
She adds that "how we do one thing is how we do everything." If you feel you never have enough money, you may also feel you do not have enough time, love or self-care. She calls this your energetic blueprint, and money is just one place where it shows up.
What Jessica Would Change If She Started Again
I ask every expert what they would do differently if they started their practice again. Jessica says she would not change her path, including dropping out of school, because it shapes who she is and brings depth she can support her community with. But she would address identity and self-worth earlier, rather than focusing so much on pure business building. "The strategy can only be as strong as the person behind it," she says, and a revenue plan can only be as abundant as the person driving it feels worthy of it.
She would spend less time worrying about whether she was good enough. What matters, she says, is the impact and service you give, not whether you think you are worthy.
She also reminds us that she is not the guru. One of the biggest gifts she gives her clients is the gift of themselves, helping them connect with their own answers, because being told something is different from reaching the awareness yourself. She shared the example of a woman in her 70s who started by saying she could not believe she was paying a 34-year-old to work with her in this area. She then released decades-old stories and decided that "the rest of my life will be the best of my life."
About Jessica Giles
Jessica Giles is an accountant who combines accounting with money mastery, manifestation and law of attraction coaching, and supports women to be financially empowered. She is the author of Financially Free Forever, a 100-day book and workbook. She lives in Adelaide, and shares her life, including farm life, on social media. You can find her on Facebook and Instagram at Chic Money and on LinkedIn, and the book is available at chicmoney.com.au/book.
Frequently Asked Questions
Can you manifest money without a business plan?
No. Jessica says you cannot sit on a meditation mat and manifest a million dollars, and you also cannot outmanage a bad mindset. She combines money management systems with mindset work. Practices like journaling can shift your energy, but you then need to put that energy into motion.
Why do experts struggle to price their services?
Jessica believes it comes down to the story we carry about money and worth. Experts who sell information and transformation find it hard to put a value on it, and often anchor to what they earned in corporate roles or what their parents earned. She says the pricing mechanics are rarely the problem.
How should I approach pricing my offers?
Jessica says pricing is a process. You are unlikely to start with a premium price, so allow yourself to keep expanding and celebrate each step. She also suggests shifting your focus away from selling yourself and towards the value of the transformation you deliver.
How do I separate myself from my personal brand when selling?
Jessica suggests seeing yourself as the one speaking through the message, not the message itself, and focusing your attention on the value you deliver. She says it will feel awkward before it feels elegant, and that your willingness is enough.
How should I deal with imposter syndrome?
Jessica does not think it ever fully goes away, so she suggests making friends with it. Ask what story you are telling yourself and why you believe you are not worthy, and consider how the experience that makes you feel like an imposter could help others. She calls this her superpower.
What is Financially Free Forever?
It is Jessica's 100-day book and workbook. Each day includes a training and an implementation piece such as a journal prompt, template or meditation. She wrote it as the book she wished she had at the start of her journey.
Conclusion
Jessica's story is a reminder that where you have come from does not decide where you can go. For experts building a personal brand, her message on money mindset for women in business, and for anyone selling their expertise, is practical: look at the story behind your pricing, move your attention from yourself to the value you deliver, make friends with the fear and imposter feelings that come along, and turn what you learn into daily action.
As I said to Jessica, I also love that she brings all of herself, including farm life, into her personal brand. It gives people context and connection.
Work With Jane Anderson
If Jessica's story resonated with you, here are some ways to take the next step:
Women With Influence: A six-month growth program for women who deliver B2B consulting, advisory or thought leadership services, covering positioning, pricing, marketing, sales and business systems. Book a complimentary discussion call to see if it suits you.
Grow With Influence: Coaching for B2B consultants, advisors and thought leaders who want to build a practice that commands premium fees.
✨ Tune in to hear Jessica's story, from petrol station to money coach, and what she has learned about money, worth and service.
Key Takeaways from Today’s Episode:
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Jane Anderson introduces the Jane Anderson Brand New Show, a podcast aimed at experts seeking to enhance their impact, influence, and income. She emphasizes the importance of personal connection in business and welcomes Jessica Giles, a member of the Expert to Influencer community, to the show. Jane explains that Expert to Influencer is a community dedicated to helping experts build their personal brands, develop effective marketing strategies, and gain confidence in sales. Jessica Giles has been part of the community for some time, and Jane expresses gratitude for her presence.
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Jessica Giles expresses her appreciation for being on the show and recounts her journey from being an accountant to combining her expertise with money mastery and manifestation coaching. She highlights the importance of merging financial management skills with mindset work for achieving financial success. Despite starting from humble beginnings as a high school dropout working in a petrol station, Jessica pursued education and eventually transitioned into accounting. She shares her experience of becoming a single mother and undergoing a spiritual awakening, which led her to integrate mindset and manifestation principles into her work. Jessica emphasizes the significance of focusing on one's future trajectory rather than past circumstances.
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Jane and Jessica delve into the challenges faced by experts, particularly in relation to self-worth, mindset, and financial security. They discuss how personal beliefs and stories about money can impact pricing, sales, and overall business success. Jessica emphasizes the importance of recognizing pricing as a process and shifting the focus from selling oneself to delivering value and transformation to clients. They explore the need for experts to disassociate themselves from their personal stories and ego, allowing them to focus on the value they provide. Jane shares insights from Todd Herman's book, "The Alter Ego Effect," highlighting strategies used by high performers to separate their identity from their public persona. They stress the importance of taking action and maintaining momentum in business growth, rather than relying solely on manifestation practices.
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Jessica and Jane discuss strategies for overcoming challenges related to self-worth, money manifestation, and imposter syndrome. Jessica emphasizes the importance of embracing discomfort as a sign of growth and acknowledges that even billionaires can struggle with money blocks. She suggests making friends with feelings of unworthiness and recognizing them as part of the journey. They explore the role of fear in holding oneself back from financial success, highlighting the need to identify and address underlying fears of judgment or rejection. Jessica shares her personal experience of transforming limitations into strengths and encourages others to do the same.
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Jane praises Jessica's book, "Financially Free Forever," for its unique approach, combining instructional content with practical exercises over a 100-day journey. They discuss the book's interactive format, which prompts readers to take action rather than passively consume information. Jane highlights a thought-provoking question from the book about the reader's relationship with money and its impact. They emphasize the importance of viewing one's relationship with money as a dynamic interaction and how shifting perspectives can lead to transformative changes in financial mindset.
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Jessica elaborates on the significance of the question from her book about how one perceives their relationship with money. She encourages readers to consider their energetic exchange with money and how their thoughts and feelings influence financial outcomes. By focusing on how money feels in one's presence, individuals can redirect their energy towards abundance rather than scarcity, ultimately leading to positive shifts in their financial reality. Jessica emphasizes the power of intentional focus and mindset in shaping financial outcomes.
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Jessica explains how the energy individuals carry regarding money impacts their financial experiences. She stresses that the energy with which money enters one's life is mirrored in how it flows out. By asking introspective questions about one's relationship with money, individuals can identify and shift negative patterns of need, desperation, or resentment towards abundance and gratitude. Jessica underscores the principle that focusing on abundance attracts more abundance, urging listeners to shift their mindset to create positive financial outcomes.
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Jane asks Jessica about her journey and the lessons she has learned. Jessica shares that while she wouldn't change her challenging path, she wishes she had addressed identity and self-worth issues earlier. She emphasizes the importance of focusing on service rather than self-doubt and highlights how personal growth impacts business success. Jessica encourages individuals to prioritize healing and self-acceptance, recognizing that one's worthiness is not determined by external validation but by the impact and service they provide.
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Jessica discusses the value of empathy and compassion in coaching, emphasizing the importance of empowering clients to find their own answers. She shares a transformative experience with a client in her 70s who was able to release decades-old stories and embrace a new perspective on life. Jane acknowledges Jessica's journey and the credibility it brings to her work, particularly in the vulnerable space of discussing money. They highlight the importance of creating a safe space for clients to explore their financial challenges and aspirations.
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Jessica shares where listeners can connect with her, including social media and her website. Jane praises Jessica's authenticity and inspiration, noting her life on a farm and her willingness to embrace all aspects of her personal brand. They discuss the value of authenticity in building a personal brand and connecting with an audience. Jane concludes by encouraging listeners to follow Jessica and engage with her work, expressing gratitude for her time and congratulating her on the book. Jessica reciprocates the appreciation and embraces the diverse aspects of her personal brand, including her life on the farm.
Full Show Transcript:
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[Speaker 2] (0:09 - 1:51)
Hi there, my name's Jane Anderson and this is the Jane Anderson Brand New Show. It's the podcast for experts who want to have greater impact, influence and income for their businesses and careers. As experts, we know that people buy from people and work with people who they know, who they like and who they trust.
So I'm so glad you're here because it's that time again now to really amplify how you show up in the world. Welcome today to Jessica Giles, who is one of our very special members in Expert to Influencer. Expert to Influencer is our community.
If you're sitting there wondering what is she talking about, Expert to Influencer is our community where we work with experts in their field to be able to build their personal brands, to be able to create really powerful marketing, particular content creation and marketing strategies, and to be able to feel more confident in their selling. Jessica has been part of our community for some time. And for those who are listening today, some of them are in our community too, lots of people have said, I need the recording, I can't get there today.
So we have some members online. And then today, this will go in the Jane Anderson Brand New Podcast as well. Now I'm just going to repeat that because I realized we weren't recording and Jessica picked up that I wasn't.
So Jessica, I'm going to ask you to repeat because Jessica and I met just before COVID hit in Adelaide. And it feels like so long ago, because we've done so much work together. But in fact, it's only been a year, but I feel like you've been with us forever.
Jessica, tell us all about you. You've been a very busy lady, but I'd love for everybody to meet you. Tell us all about you, your world, your personal brand, your area of expertise and how you got into all this.
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[Speaker 1] (1:51 - 5:29)
Fabulous. Yes. Thank you, Jane.
Thank you so much for hosting me today. I always say when Jane Anderson talks, I stop and listen. And it's a real honor to be here with you and your community today.
And yes, we met just before COVID and we've spent a lot of time together over that period because I was very fortunate to be a part of your Cut Through Collaterals program. And we spent a lot of time together in the lockdown and got a lot of work done, which has been super valuable throughout 2020 and certainly into this year as well. So I'm thrilled to be here.
And my background and area of expertise is I am an accountant by trade, and that's my area of expertise. But I combine that powerfully with money mastery and manifestation, law of attraction coaching as well. And so my whole philosophy is that you can't sit on a meditation mat and manifest a million dollars.
I'm working on it. If I crack the code, you'll be the first to know. I like that.
But you also cannot outmanage a bad mindset. And so when you combine the two, it creates an unstoppable financial rising. And I'm so thrilled to support my clients and community to master the both.
When you combine the masculine money management systems combined with the feminine aspects of mindset, it really is a force to be reckoned with. And I'm so passionate about this because I did not come out of the box this way. I was never on a trajectory to be doing this in my life.
My background behind the background is a 16-year-old high school dropout working in a petrol station. And I then did accounting as a subject at my local adult education centre and fell in love with it. So I did my Certificate III for Diploma and Advanced Diploma of Accounting and used that to get into my university degree.
And when I did my university degree, I sat exams the night before giving birth and screaming newborn outside. And that's incredible. Yes.
I always say I took the long road. But then when I had my bookkeeping and accounting practice really identified that clients were handing over their financial power, not just their receipts. This was back in the show.
And I realised that having a business, most people start their business or their practice because they're so passionate about what they do. And that doesn't always equate to sound financial management skills, profitable business, not an expensive hobby. So at that time, I also have what I call my spiritual awakening where I became a single mum very suddenly overnight and learnt about mindset and manifestation.
And then that was really when I started bringing that into my work with my bookkeeping and accounting clients and noticed a huge transformation. And so the rest, they say, is history. And I'm incredibly grateful now that my business and expertise now includes speaking and coaching.
And I've just wrote my first book, as you mentioned. So I've got lots of questions today, by the way. Good.
This is good. I like questions. I hope that helps people to see that my whole philosophy is that it doesn't matter where you've come from.
It matters where you're going. And that's what I'm so passionate about, supporting people. It doesn't matter what your relationship with money or anything or your finances has looked like until this point.
It's very much about what you're choosing and what you're available for moving forward.
[Speaker 2] (5:29 - 8:16)
It's so powerful. You absolutely fascinate me. My father's an accountant.
So I've grown up with accounting and my dad is amazing. So patient, but it's so hard. But what I love about what you've got is two things.
One is the combination of, like you said, the left brain or the masculine energy around systems processes. I think for experts, we know that we've got to have those things in place. There's an incredible amount of guilt, shame that sometimes comes with these things and therefore vulnerability in asking for help, which is around just being able to get my house in order.
But then there's the other space that you've got, which is around because let's face it for me, some accountants based on my experience with my dad, who I love dearly, is it's easy to get caught up in the expenses and that bottom line as opposed to working off the top line which is this manifestation space. We talk about it in our program called Jane's coaching programs. And we talk about being able to create this energy and momentum and mindset about money and being able to feel like because when you're building your personal brand, you're selling you.
It's your identity. And I mean, you get this because you're doing it yourself. And so I love that you've got this yin and yang approach to not just the mechanics of going.
And I don't know if you've done this particularly for women, but a lot for women is going, yeah, it's not just about the mechanics. It's about the mindset of how I feel about myself. There's so much identity tied to this, so much vulnerability that comes with this for a lot of women, particularly as solopreneurs and experts in their field, building personal brands.
One thing to talk about sales, but very different thing to talk about financial security. It's likely that you'll live longer. Likely that you're not putting money a super away.
And all those things are, I'm just trying to survive. Like you said, I've got an expensive hobby on my hands. I don't really have a business.
And your story is incredible that the journey that you've taken, and I love what you said about it's not where you've come from, it's where you're going. What are some of the biggest challenges that you find, particularly with personally branded businesses, like all that stuff around identity, me, mindset? What do you find when you're working with experts, speakers, trainers, consultants in this space?
What do you find biggest challenges they come up against around self-worth and trying to get your business profitable or your practice profitable, all that sort of stuff, and the role that your own self-worth and mindset has in that?
[Speaker 1] (8:17 - 11:53)
Yeah, absolutely. And this is absolutely no reflection of your dad at all, but a lot of clients that I speak with, when they meet me, they're like, oh my gosh, you're such a breath of fresh air because I'm used to my middle-aged accountant in a suit yelling at me or telling me off or telling me I'm not making enough money. Or oftentimes they're not educated and they like educating the client and then the client feels disempowered.
And the flow on for that and the original, what I believe is at the absolute core of everything is the story that we're telling ourselves. And so when these experts and these influencers telling themselves a story that they've carried from generations before around, I'm not good with money or people like me don't have money or money's hard to come by, people won't pay that. All of that is carried through not only in how we manage our business finances and growing a profitable business, but also very much in when it comes to pricing and selling themselves.
Because it is all connected. We like to think that it's just a strategy problem or a pricing model, but it really all comes down to that core story and belief system that we're carrying. And so what I find for those that are in the information age really, and we're selling ourselves, we're selling information, people find it very, very difficult to put a value on that transformation.
So oftentimes they might be looking at say an hourly rate or, you know, and it feels exorbitant to be, we all have our set ceiling of what an hourly rate should or would be. And that is oftentimes related to what we've known to be an hourly rate. So what we've earned previously in a corporate role or something like that, what we've known that our parents have earned.
And everyone has stories about out earning a parent or a partner or a societal norm or having to work hard for like a lot of money is a really common story. So if it's like, if I want to earn say $50,000 a month, I'm going to have to flog myself basically to be worthy of that exchange. So it's never about, I believe it's never about the pricing strategy or the mechanics of it.
It's all about the belief that we have to it. And the story we're telling ourselves. And what I think is really important for people who are basically selling themselves and the offers that they have are two things.
One, to let it be, I always say pricing is a process. So you're never going to step out the blocks and be selling a complete premium price for your offering right from the start, potentially. We've all done the paid offerings and sorry, the free offerings and speaking at lots of different things.
And so pricing is very much a process, but it's really important that you allow yourself to be expanding regularly through that process. So that's definitely the first piece is realizing that it gets to be a process and you get to have love and gratitude and celebration for yourself for doing that. The second piece that I personally, the biggest shift I've had to make is to take the focus off of selling myself because as soon as we think about selling ourselves, that's when all the stories and so forth come up.
So I find it super beneficial now to think about segregating myself from the message, from the offer. I'm the one that's speaking through that, but it's not me.
[Speaker 2] (11:54 - 11:59)
Yeah. You've got to disassociate yourself a little bit. Yeah.
[Speaker 1] (11:59 - 12:43)
Yeah, absolutely. And that really came into play recently as well when I started to hire a team to support me and so forth of realizing that I had to see myself as I'm actually working for the practice as well. It's not necessarily like sort of sacking yourself in a way and taking the focus and you explain this perfectly Jane around attention in versus attention out.
And the more that you can take the attention and the focus off of yourself and instead be focusing on the value that you're delivering the transformation that your clients and community create, it helps to create that segregation so that you're able to disassociate a little bit from your own stories and limitations around that.
[Speaker 2] (12:43 - 13:18)
I love that. And I love that you see it in such a, you know, how it manifests in a financial sense. I was reading a blog the other day where somebody said, what else do I need to do?
I've done my gratitude journal. I've cut the cords. I've done this manifesting.
You know, they rounded off all these things, like all the things that I've done. What else do I need to do to grow my business? I've done every bloody spiritual thing I could have done.
I could just go help someone like start there. You might be able to get started, but you're right.
[Speaker 1] (13:20 - 13:39)
A hundred percent and through all those mediums that you just shared that shifts the energy, but then you've got to get that energy into motion and moving towards something else in a way that the universe can show you the changes that you've made. But when you make those changes in a vacuum and wait for everything to come to you, it's very limiting.
[Speaker 2] (13:42 - 14:37)
And I love what you've said about having to disassociate. Like it's a really hard thing, isn't it? It's easier said than done.
Having to pry yourself and your ego off your name and make those two things so different. Todd Herman talks about in his book, The Alter Ego Effect, where he talks about high performance and you look at the Beyonce's and the Oprah's and they actually create new names for themselves to create high performance. But it's hard for us.
We can't always create a stage name. Like often we're having to actually still use our own name. Is there anything that you do with people that you advise them on how to actually create that disassociation or that disconnection?
One part you said is just get attention out. Is there any other advice that you find with them, particularly around that money manifestation and that worth? It just feels like it's so tied.
[Speaker 1] (14:38 - 16:59)
Yes, absolutely. And so what I find is it's always awkward before it's elegant. And so letting yourself have those wobbly moments where it doesn't quite feel right.
And that's good because that means you're on the precipice of real growth. So it's always awkward before it's elegant and your willingness is enough. You know, there are billionaires out there with money blocks.
So there are people who are getting paid exorbitant amounts of money that still wonder if they're worth it a little bit. So you're never going to get over it. Like it's never going to be something that's not there.
So I think making friends with it and realising that it's one element of the journey. It's one element of the process. But you get to choose how much you assign to that and how much energy you assign to that.
And once you get into motion and once you start offering and you start connecting with people and you're in that feedback loop and you're hearing the impact you're having, you're seeing the results that your service is having, it becomes a lot easier to feel that affirmation and to feel that connection to the worth and what you're creating because you're seeing the ripple impact that it is having. I always invite my clients as well to look into who are you afraid is going to judge you if you were earning what it is that you desire to earn?
Because our greatest human need is for safety and belonging. You know, regardless of how technologically advanced we are and how we're connecting today, we crave safety and belonging above all else. So to the degree that you feel that something is going to stop you being safe and accepted is to the degree that you will block it for yourself.
So I have a bit of a theory that has proven right about 100% of the time, which is that everybody is holding themselves back a little bit or a lot for fear of upsetting somebody. So whether it's a parent, a partner, a spouse, whatever it is, whether it's out earning somebody or emasculating somebody or whatever, we all have our own poison of choice, I believe. But letting yourself identify and connect with that helps you to see what it's actually about because oftentimes what we're making it about isn't the core of what's actually causing the issue for yourself.
[Speaker 2] (17:01 - 17:30)
I love that because that personalizes it. When you're in a personally branded business, it's all so people oriented and it's not like, oh, it's not a price point or it's not a revenue level. It's someone.
Someone or there's some fear around disassociating. Someone won't like me. Someone won't love me.
Someone will reject me or I'll upset someone or something like that will happen. And what role does the imposter syndrome have in that?
[Speaker 1] (17:30 - 19:15)
I love that. I love this question. And I think we all have this if only they knew story.
I think everybody is carrying this. Well, if only they knew this about me or if only they knew that about me or if only they knew that this challenges. So I think we carry that and we're all so close to our own story and our own history and our own limitations that it's so easy to see somebody else's highlight reel, so to speak, even if that's not necessarily what they're putting forward.
But it's human nature to assume that somebody else has it easier or I've got more limitations or so forth. So I think the imposter syndrome I've become very familiar with because now, especially as I'm doing more speaking and I've written a book and I'm coaching clients all over the world, there is still that little part of me that's like, but no, no, you're a 16 year old high school dropout in the petrol station. So I don't think it's something that ever really leaves us, but I think it's something that you can, in a sense, make friends with.
And I think with any fear based anything, it's so important to approach it in that way because what you resist persists. So you try and ignore it, it's going to grow. But fear is also a one trick pony.
And when you face it, it falls away. So I think letting yourself connect with, again, what's the story I'm telling myself about that and why am I telling myself I'm not worthy of this can help you to break down those stories and beliefs and realising I like to see it as my superpower. It's like, because I feel that I'm an imposter for this reason, that's actually my superpower and how can I use this to benefit others?
[Speaker 2] (19:16 - 19:20)
Right. So you actually elevate rather than try and diminish it.
[Speaker 1] (19:20 - 20:05)
Absolutely. Everything that I've gone through, I talk openly about being a high school dropout and working in a petrol station and having been a single mum. And I learned this lesson so deeply when I did become a single mum.
The day it happened, of course, I didn't come out and be like, hey. It's what I'm going to do now. Exactly.
But my whole philosophy was when I heal from this, I'm going to use it to help others. And when I did heal from it and start sharing that and being of support in that area, the amount of clients I attracted and people who came to me and people who were like, thank you so much for sharing that. And they'd either become single mums or, as crazy as it sounds, wanted to be a single mum.
[Speaker 2] (20:06 - 20:17)
It gave them- I've managed to think holding them back from becoming a single mum, right? Going, well, I'm going to be okay. How am I going- financially, I need to be independent.
How am I going to manage this?
[Speaker 1] (20:17 - 20:43)
A hundred percent. And it's all combined. And that's why I'm so passionate about what I do, so that I support women to be financially empowered so that they can make those decisions that support themselves.
And they can be in a relationship of their choosing or out of a relationship. So when I flipped it from being my limitation to my superpower, it completely changed the whole experience that you have with it.
[Speaker 2] (20:44 - 21:07)
That's amazing. I think that's such an incredible mindset to have is to make it your superpower, shift your imposter syndrome from trying to ignore it or going, oh, don't worry about it. Like we try to ignore it.
Like I love that you just put a big bloody spotlight on it and just go to town with it and embrace it is what I'm hearing. Yeah, a hundred percent.
[Speaker 1] (21:07 - 21:56)
And if I've learned anything, and I see this so much in my coaching program, what's personal is universal. We think we're the only ones that don't have this figured out or aren't sure about this or are struggling with that. The truth is, without wanting to sound too funny about it, we're not that special to completely unique problems.
If you're struggling with something, there are millions of people around the world, and at least a handful in your audience and community that are struggling with the same thing. And you can be their light and you can be their path. And I think you can, again, have that attention out and be of service and support to someone in that way.
Then it's kind of, you know, it goes against the ethos, I believe, of what we stand for to not do that.
[Speaker 2] (21:56 - 23:11)
Yeah, I think so too. This is probably a good time to talk about your book, which is fantastic, by the way. So you did an incredible job, and I know you worked so hard through COVID trying to get this finished.
Poor Jessica turned up. We had Cut Through Collaterals, which is a program I launched during COVID to just help people in our community to make use of the time while COVID hit. And people were like, let's not watch Netflix, let's work our butts off for the next, I think we had a month.
And poor Jessica was on like every second day going, oh my God, this is brutal. But she got through it, and she was getting in and getting her book done. And I think you made the absolute most of COVID.
You worked so hard with being able to get this to happen. So Jessica, tell us a bit about the book. I've got a couple of questions.
But your book is called Financially Free Forever. And the style of the book, I love. It is really unique.
It's almost like a book and a workbook in one. So if you go through, it's beautifully designed. I love the gold on the cover.
So you can sort of see she's got some key points. And then there's activities that you fill out each day. And it's a 100-day journey, yeah?
[Speaker 1] (23:11 - 24:24)
Yes, it is. And I'm so passionate about this book because I've wanted to write a book for so long and have been asked for so long to write a book by clients and members of my community. And I just couldn't bring myself to write another money book.
And I didn't want something that was going to collect dust on the shelves and not be loved and implemented. And this is another story around alignment as well. I really butted up for a good couple of years trying to write the book.
And then one day, it just hit me. I was like, write the book you wish you had. Write the book that you wish you had at the start of your journey.
And everything that is in this book is what I wish I knew or I wish I had somebody sharing with me every step of the way. And that's why I did it the way that I did. So each day, you have a training, and then you're implementing it.
Like it's not, oh, that sounds like a good idea. It's literally, this is the training. Now, here's the journal prop, the template, the meditation, the whatever accompanies it too.
Because information is one part, but implementation is absolutely the king or queen. So I really wanted this to be something that is like a companion that you have every step of the way.
[Speaker 2] (24:24 - 25:41)
Yeah, I haven't seen a book quite like it. And it's a surprise because it's like, oh, okay, great. This will be lovely.
I'm going to learn about this. I go, oh, hang on. She wants me to do something.
So I'm like, whoa, okay. All right. Looks like we're doing something.
So I love that it's kind of got a little bit of butt kicking in it. I'm always a big fan of a bit of butt kicking. But you ask some really, really interesting questions in here.
One of them is, it's in day 18. Day 18 is where you talk about magnetize money towards you. And you talk about, tell me, who would you rather spend time with?
The person who's excited and happy to see you, loves your presence and greets you with warmth and joy. Or the person who no matter how often you visit or call, no matter what you do, it's just not enough. They're always resentful.
They make you feel like crap about yourself and your relationship you have with them. Today, it's time to ask yourself, are you a person A or a person B with money? And I love the question that you asked off the back of it, which really made me go, wow, I've got to really think about this.
And the question you asked is, how do you think money feels in your presence? Can you elaborate on that question? Tell me, why do you ask that question?
I think that's such a powerful question.
[Speaker 1] (25:41 - 28:11)
Yeah, absolutely. So I like to talk about the book as though I kick you and I cuddle you. So it's definitely an element of, we need to get changed.
We need to have transformation. But there's a lot of love in there as well. And this question, I always feel like, I never said it was going to be easy questions to answer, but these questions will change your life.
And I always speak with my clients about seeing your relationship with money as another relationship in your life. Your relationship with money is going to be there every day until you pass over. Like boyfriends, partners, friends, clients, they come and go, but money is there for life.
And so often we are thinking about how we feel about money. There's not enough of it. It doesn't come in fast enough.
It doesn't stick around. It doesn't grow. And I think it's such a pattern to rut and a channel change to look at it from the perspective of money, especially when money is an energetic exchange and go, well, hang on a minute, if I was money, how would I feel about being in my presence?
And the real reason I asked that question is because what you focus on expands. So if you are focusing on the fact that you need money, you're focusing innately that you don't have it and what you focus on expands. So the more you put your energy toward that, even subconsciously, so this isn't necessarily what you wake up in the morning and sit on the side of the bed thinking about, but if your default energy and belief system under all the actions you take is that there's not enough money, it doesn't matter.
And I've had this happen in my business. I've seen it happen in countless numbers of clients, businesses. The energy that money comes in with is what you interact and it goes out with.
So if money comes into you from a place of fear, like, oh, I need another client and I need money, the money's going to go with the same energy and you're going to stay in the same place with it. So the principle of asking this question starts to, my intention is that you really start to look at yourself from the perspective of money and start to see where the relationship is not one of gratitude and abundance, but one of either need or desperation or resentment or so forth. Because it's when you shift that story and that belief, everything in life is just a giant mirror to us.
So when you shift that to a place of gratitude and abundance, that's what you then start to mirror in your physical experience as well.
[Speaker 2] (28:11 - 28:34)
And that makes perfect sense, right? Because if you've got, going back to the imposter thing, it's like, well, if that message is continually, I'm not enough, or my programs aren't enough, or there's never enough money, or there's not enough clients, that energetically just is continually flattening you, isn't it? And then so you just sort of end up going nowhere or you've stagnated.
[Speaker 1] (28:37 - 28:58)
And how we do one thing is how we do everything. So chances are, I find that if you feel you don't have enough money, you probably also feel you don't have enough time or enough love or enough self-care. Because we like to think that everything is set for it, but it's really not.
And so oftentimes, it's that energetic blueprint that you're carrying through all of the important areas of your life.
[Speaker 2] (28:59 - 29:43)
That's such a valuable lesson, an energetic blueprint. What is your energetic blueprint? Because that's showing up.
Money's just one area of that, that it's impacting on so many other things. So for you as an expert, we ask this of every expert in their field that comes onto the podcast or the interview. If you had your time again with starting your practice, you've come so far, which is amazing.
-
[Speaker 1] (29:44 - 31:21)
Yeah, it's so interesting. On my way home today, I took my nephew home from school and we were talking about careers and so forth. And it was career coaching with Aunty Jess.
And I was sharing with him that I don't want my children or my nephews to take the same challenging path that I did around dropping out of high school and so forth. But on the other side of it all, there's nothing about that that I would really change because it shapes who I am. And I think it brings a real depth of experience that I can support my community with.
The one thing I would change the most in my journey would be addressing the identity and self-worth issues earlier and not focusing so much on the pure business building because the strategy can only be as strong as the person behind it. And the revenue plan can only be as abundant as the person driving that revenue plan feels and how worthy they feel of it. So if I could change anything, it would be to take less time stressing and worrying about whether I was good enough and worthy enough and to heal myself and to focus on being of service.
And it's not that I haven't focused on being of service, but if I could just realise that it actually doesn't matter. It actually doesn't matter what we think about ourselves, whether we think we're worthy or not. What matters is the impact and the service that you're giving.
So I think if I could have my time again, I wouldn't know if I was worthy or not and just do what I love to do and let that do the talking.
[Speaker 2] (31:22 - 31:29)
Yeah, I'm so glad to hear that. I'm so glad to hear that. I wish I'd worked that one a lot out of back earlier too.
[Speaker 1] (31:30 - 31:53)
Yeah, absolutely. But I think to a certain degree as well, it is kind of the baptism of fire and the rite of passage that we all kind of have to go through to pop out the other side. And I think it is all of those experiences that build us into who we are and helps us to support other people to fast track their journey through that, which I think is an incredible gift to give.
[Speaker 2] (31:54 - 32:30)
I agree with you. I think it creates empathy. And if you're in the expert space, you're building personal brand.
One of the first things that, as you know, we've talked a lot about is defining our own customers' problems and challenges and not, here's what's wrong with you and I know what's wrong with you. That's patronising. It's more about, well, you know what?
I don't know if you feel like this, but this is how I felt when I was at the stage where you're at. And so it creates that connection and empathy does and compassion and insight that people then go, oh, right. So you do actually get it.
[Speaker 1] (32:31 - 33:51)
Yeah, very, very much so. And I think one of the true gifts that we give our clients, and this is one thing that I take very, very seriously in the work that I do, is I'm not the guru. I think one of the biggest gifts I give my client is I give them the gift of themselves.
I help them to connect with themselves and find the answers for themselves because we know from our own stories and experiences that being told something is one thing, but connecting with it for yourself and reaching that awareness, that's where the real transformation happens. And I recently worked with a lady in her 70s. It was a fabulous experience.
And she said to me at the start, she's like, I cannot believe I'm paying money to a 34 year old to work with me in this area. But she said, we never stop learning. We never stop growing.
And it's so important to be on that journey of expansion. And she was able to identify and release decades and decades old stories that she had been holding on to. And I loved her attitude because she said to me, well, I could either be upset because I've carried this for all my life or I can know that the rest of my life will be the best of my life because I'm no longer carrying it.
And I was just like, wow, if that's not a lesson for an adult.
[Speaker 2] (33:52 - 35:08)
Wow, that's incredible. At 70 and to start to really living your best life even then, well done to her on not giving up, like just going, OK, well, it's not too late. I love hearing that.
Yeah, absolutely. Jessica, I really want to acknowledge you for putting this together because I think it's a really, really unique, practical, elegant. And I always think that the power of our questions as an expert, the questions that you ask that you put in here, really demonstrate deep empathy and compassion for your clients and insight on your expertise.
Absolutely. But I really admire you in your journey because I think your story and your background gives you so much more credibility than necessarily just being able to have the smooth path of attending university and all those things. Your journey is really, I think, empowering for people to feel, particularly in the space of money, because it's such a vulnerable space for people to be and talk through.
I think you create an incredible space for that for people. So if people want to get in touch with you, where are they best to go if they want to read your blog? What are they best to do?
[Speaker 1] (35:09 - 36:08)
Yeah, absolutely. And thank you so much for honoring that, Jane. I really appreciate it.
And I believe fully that the quality of our life depends upon the quality of the questions that we're asking of ourselves and others. And so when we ask those higher frequency, high vibration questions, that's when you get the high frequency and high vibration answers. So thank you so much for witnessing that.
And yes, I would love to share the book and everything with your community. So you can absolutely find me on the social media channels, Facebook and Instagram at Chic Money. The book is available on my website at chicmoney.com.au book. I'm also on LinkedIn or all the kind of places that we all hang out. I'm certainly there and I would be absolutely thrilled to connect with them and be able to support your audience further. And yeah, I think the book is an incredible opening tool to start to create some real results and transformation in a safe environment that we can still hide under our covers and do it at the same time.
[Speaker 2] (36:09 - 36:41)
I reckon you're spot on. I reckon you're totally spot on. Thank you so much for your time.
And make sure you jump on, follow Jessica, particularly on social platforms if you're not already. I love the journey that Jessica shares and even just your life. Like Jessica lives in Adelaide.
She's on a farm. I think the other day she was out with the sheep and she's got her cats and the girls. So it's just, I think you're a real inspiration not only to our experts to influence the community, but for all experts really trying to work out how to navigate selling yourself.
[Speaker 1] (36:43 - 37:04)
Thank you so much. And yes, I didn't include you live stream today. I had a few seconds and something I wanted to chat about and I did and I was in my car and I had to explain that the green bags you can see in the back are sheep's fleeces that I've just picked up from the local dog.
I love it. Hashtag farm life. Thank you so much.
[Speaker 2] (37:04 - 37:36)
I love it. I love that you embrace all parts of your personal brand. I think sometimes we get caught up in just our expertise as such, but don't embrace, well, this is me, this is my life.
And it gives us context and connection as we're building our personal brand. So thank you so much for jumping on today. I'm so grateful to have your time and congratulations on the book.
Make sure you jump on and follow Jessica if you're not already. Reach out to her, tell her how amazing she is and we'll see you on the next podcast. Bye for now.

