Episode 59- Money Mindset for Women in Business: Lessons from Accountant and Money Coach Jessica Giles

Jane Anderson Accountant & Certified Money Coach Jessica Giles

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Can you meditate your way to a million dollars? According to Jessica Giles, no. "You can't sit on a meditation mat and manifest a million dollars," she says, and you can't outmanage a bad mindset either.

In Episode 59 of The Jane Anderson Show, I sat down with Jessica, an accountant by trade who pairs her accounting expertise with money mastery, manifestation and law of attraction coaching. She is a valued member of my Expert to Influencer community and the author of Financially Free Forever. We met in Adelaide just before COVID, and she went on to work with me through the Cut Through Collaterals program during lockdown.

If you are building a personal brand, your pricing, your income and your sense of self-worth are tied together. Jessica's work sits right in that overlap. This article draws out her thinking on money mindset for women in business, and for any expert who finds it hard to put a value on their own work: how pricing really works, why separating yourself from your offer helps, what to do with imposter syndrome, and why her book asks you to take action every single day.

From a Petrol Station to an Accounting Practice to Money Coaching

Jessica did not set out to do this work. "My background behind the background," as she puts it, is a 16-year-old high school dropout working in a petrol station.

She then took accounting as a subject at her local adult education centre and fell in love with it. She completed her Certificate III, Diploma and Advanced Diploma of Accounting and used them to get into a university degree, sitting exams the night before giving birth. She calls it the long road.

Once she was running her own bookkeeping and accounting practice, she noticed that clients were handing over their financial power, not just their receipts. Most people start a business because they are passionate about what they do, she observes, and that does not always come with sound financial management. The result can be an expensive hobby rather than a profitable business.

Around then, Jessica became a single mum very suddenly, which she describes as her spiritual awakening. She learned about mindset and manifestation, began bringing both into her work with bookkeeping and accounting clients, and saw a huge transformation. Her philosophy comes from that experience: "It doesn't matter where you've come from. It matters where you're going."

Why Money Systems and Mindset Have to Work Together

Jessica describes her approach as combining the "masculine" side of money management, the systems, with the "feminine" side, mindset. Her view is that neither works alone. Good systems cannot compensate for a limiting mindset, and mindset work with no practical structure behind it goes nowhere.

She says clients often tell her she is a breath of fresh air compared with the accountant they were used to, who told them off or made them feel they were not earning enough. When the accountant does not educate the client, she notes, the client ends up feeling disempowered.

I see the same pattern with experts. There is often guilt and shame, and real vulnerability, in asking for help to get your financial house in order. In my experience, some accountants get caught up in expenses and the bottom line rather than the top line, which is where energy, momentum and mindset around money come in.

Jessica adds an important caution for anyone leaning heavily on the spiritual side. Gratitude journals and similar practices can shift your energy, but you then have to put that energy into motion. Making inner changes in a vacuum and waiting for everything to come to you, she says, is very limiting.

Pricing Starts with the Story You Tell Yourself

When Jessica talks with experts, speakers, trainers and consultants, she keeps coming back to one thing: the story we tell ourselves. Many of us carry stories passed down through generations: I'm not good with money. People like me don't have money. Money is hard to come by. People won't pay that.

In her view, those stories show up in how we manage business finances, and especially in how we price and sell ourselves. We like to think it is a strategy problem or a pricing-model problem. She believes it is never really about the mechanics of pricing. It is about the belief underneath.

Experts who sell information and transformation find it especially hard to put a value on what they do. Many of us have a ceiling for what an hourly rate "should" be, shaped by what we earned in a corporate role or what our parents earned. Stories about out-earning a parent, a partner or a societal norm are common. So is the belief that earning a lot means you must flog yourself to be worthy of it.

Jessica's guidance has two parts:

  1. Treat pricing as a process. "Pricing is a process," she says. Most of us will not step out of the blocks selling a premium offer, because most of us have run free offers and spoken for nothing along the way. The important thing is to let yourself keep expanding, with love, gratitude and celebration for yourself at each step.

  2. Take the focus off selling yourself. The moment you think about selling yourself, she says, that is when all the stories come up.

If you are thinking about how this plays out in larger deals, I have written about why selling bigger programs is about solutions rather than sales.

Separate Yourself from the Message

Jessica says the biggest shift she has had to make is to separate herself from the message and the offer. "I'm the one that's speaking through that, but it's not me."

This became even more important when she began hiring a team. She had to see herself as someone working for the practice, which is not quite like sacking yourself, she says, but it moves your focus from "me" to the value being delivered. It echoes the idea of attention in versus attention out that I talk about in my programs. The more you put your attention on the transformation your clients and community create, the easier it is to step back from your own stories and limitations.

I raised Todd Herman's book The Alter Ego Effect, in which high performers create a different name or persona for performance. Most of us cannot use a stage name and have to keep using our own, which makes the separation harder. Jessica's advice for that:

  • Expect it to feel awkward at first. "It's always awkward before it's elegant," and those wobbly moments mean you are on the edge of real growth.

  • Know that your willingness is enough. She says there are billionaires with money blocks, and people paid exorbitant amounts who still wonder if they are worth it, so you will not "get over it" completely. Make friends with it, treat it as one element of the process, and choose how much energy you give it.

  • Get into motion. Once you start offering, connecting with people and hearing the impact you are having, the feedback loop makes it easier to feel your worth.

If you want to explore this idea further, I have written about how experts can embody their work and stand behind it.

Who Are You Afraid Will Judge You?

Jessica invites her clients to ask a confronting question: who are you afraid will judge you if you earned what you want to earn?

She explains that our greatest human need is for safety and belonging. The more you feel that something will cost you your safety or acceptance, the more you will block it for yourself. She has a theory that has proven right, in her experience, about 100% of the time: everybody is holding themselves back a little or a lot for fear of upsetting someone. It might be a parent, a partner or a spouse, and it might be about out-earning or even emasculating someone.

As I said to Jessica, this makes it personal. In a personally branded business it is rarely just a price point or a revenue level. It is someone. Someone won't like me, someone will reject me, I will upset someone. Naming who it is helps you see what is really going on, because what we make it about is often not the core of the issue.

Imposter Syndrome: Make Friends with It

I asked Jessica what role imposter syndrome plays in all this. She says most of us carry an "if only they knew" story. We are so close to our own history and limitations that it is easy to see other people's highlight reels and assume they have it easier.

She still feels it herself. Even now, with speaking, a book and coaching clients around the world, a part of her says, but you're a 16-year-old high school dropout in the petrol station. She does not think it ever fully leaves. Her approach is to make friends with it:

  • Don't ignore it. "What you resist persists," she says, and ignoring it lets it grow.

  • Face it. "Fear is also a one trick pony," and it falls away when you face it.

  • Ask what story you are telling yourself. Ask why you believe you are not worthy of this, and use the answers to break the story down.

  • Turn it into your superpower. If you feel like an imposter for a particular reason, ask how that very experience could benefit others.

Jessica practises this. She talks openly about being a high school dropout, working in a petrol station and being a single mum. When she healed, she decided she would use the experience to help others. After she began sharing it, she attracted many clients, including women who had become single mums or who wanted to be but were held back by the thought of managing financially. She sees her work as supporting women to be financially empowered so they can make their own choices and be in or out of a relationship as they choose.

Her reminder for the rest of us: "What's personal is universal." Whatever you are struggling with, there are millions of people around the world, and at least a handful in your audience, facing the same thing. You can be their light, and that is attention out in action. For more on this, see my article on why the value of your lived experiences matters.

Financially Free Forever: A Book That Asks You to Do Something

Jessica's book, Financially Free Forever, is a 100-day journey that works as a book and workbook in one. Each day has a training, followed by the implementation: a journal prompt, a template, a meditation or another activity. I described it as having a bit of butt-kicking in it, and Jessica describes it as a book that kicks you and cuddles you.

She had been asked for years to write a book but could not bring herself to write another money book, or one that would collect dust on a shelf. After a couple of years of butting up against it, the answer came: "write the book you wish you had" at the start of your journey. Information is one part, she says, but implementation is king or queen.

One of the prompts I love is on Day 18, "Magnetize money towards you". It asks who you would rather spend time with: the person who is delighted to see you, or the person for whom nothing you do is ever enough. Then it asks whether you are a person A or a person B with money, followed by this question: "How do you think money feels in your presence?"

Jessica explains why she asks it:

  • Your relationship with money is a relationship. Partners, friends and clients come and go, but money is there for life.

  • What you focus on expands. If your default belief under all your actions is that there is not enough, that is what you reinforce.

  • The energy money arrives with is the energy it leaves with. In her experience, money that comes in from fear tends to leave the same way.

  • Life is a giant mirror. Shift the story to gratitude and abundance, she says, and that is what you begin to see reflected.

She adds that "how we do one thing is how we do everything." If you feel you never have enough money, you may also feel you do not have enough time, love or self-care. She calls this your energetic blueprint, and money is just one place where it shows up.

What Jessica Would Change If She Started Again

I ask every expert what they would do differently if they started their practice again. Jessica says she would not change her path, including dropping out of school, because it shapes who she is and brings depth she can support her community with. But she would address identity and self-worth earlier, rather than focusing so much on pure business building. "The strategy can only be as strong as the person behind it," she says, and a revenue plan can only be as abundant as the person driving it feels worthy of it.

She would spend less time worrying about whether she was good enough. What matters, she says, is the impact and service you give, not whether you think you are worthy.

She also reminds us that she is not the guru. One of the biggest gifts she gives her clients is the gift of themselves, helping them connect with their own answers, because being told something is different from reaching the awareness yourself. She shared the example of a woman in her 70s who started by saying she could not believe she was paying a 34-year-old to work with her in this area. She then released decades-old stories and decided that "the rest of my life will be the best of my life."

About Jessica Giles

Jessica Giles is an accountant who combines accounting with money mastery, manifestation and law of attraction coaching, and supports women to be financially empowered. She is the author of Financially Free Forever, a 100-day book and workbook. She lives in Adelaide, and shares her life, including farm life, on social media. You can find her on Facebook and Instagram at Chic Money and on LinkedIn, and the book is available at chicmoney.com.au/book.

Frequently Asked Questions

Can you manifest money without a business plan?

No. Jessica says you cannot sit on a meditation mat and manifest a million dollars, and you also cannot outmanage a bad mindset. She combines money management systems with mindset work. Practices like journaling can shift your energy, but you then need to put that energy into motion.

Why do experts struggle to price their services?

Jessica believes it comes down to the story we carry about money and worth. Experts who sell information and transformation find it hard to put a value on it, and often anchor to what they earned in corporate roles or what their parents earned. She says the pricing mechanics are rarely the problem.

How should I approach pricing my offers?

Jessica says pricing is a process. You are unlikely to start with a premium price, so allow yourself to keep expanding and celebrate each step. She also suggests shifting your focus away from selling yourself and towards the value of the transformation you deliver.

How do I separate myself from my personal brand when selling?

Jessica suggests seeing yourself as the one speaking through the message, not the message itself, and focusing your attention on the value you deliver. She says it will feel awkward before it feels elegant, and that your willingness is enough.

How should I deal with imposter syndrome?

Jessica does not think it ever fully goes away, so she suggests making friends with it. Ask what story you are telling yourself and why you believe you are not worthy, and consider how the experience that makes you feel like an imposter could help others. She calls this her superpower.

What is Financially Free Forever?

It is Jessica's 100-day book and workbook. Each day includes a training and an implementation piece such as a journal prompt, template or meditation. She wrote it as the book she wished she had at the start of her journey.

Conclusion

Jessica's story is a reminder that where you have come from does not decide where you can go. For experts building a personal brand, her message on money mindset for women in business, and for anyone selling their expertise, is practical: look at the story behind your pricing, move your attention from yourself to the value you deliver, make friends with the fear and imposter feelings that come along, and turn what you learn into daily action.

As I said to Jessica, I also love that she brings all of herself, including farm life, into her personal brand. It gives people context and connection.

Work With Jane Anderson

If Jessica's story resonated with you, here are some ways to take the next step:

Women With Influence: A six-month growth program for women who deliver B2B consulting, advisory or thought leadership services, covering positioning, pricing, marketing, sales and business systems. Book a complimentary discussion call to see if it suits you.

Grow With Influence: Coaching for B2B consultants, advisors and thought leaders who want to build a practice that commands premium fees.

✨ Tune in to hear Jessica's story, from petrol station to money coach, and what she has learned about money, worth and service.

 

Key Takeaways from Today’s Episode:

 

Full Show Transcript:

 


Most of the guests interviewed are current or alumni members of the Women With Influence community. Click here to find out more

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