Episode 87- Melanie Marshall on Building an Adaptive Culture Consulting Practice

Jane Anderson Leadership and Organisational Culture Expert, Melanie Marshall

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Jane Anderson's Show with Melanie Marshall

Melanie Marshall spent more than 20 years moving through the Royal Australian Air Force, hospitals, councils, IT, and multiple state and federal government departments before she built her own consulting practice. Along the way, she wrote a book on trust, won a Stevie Award for thought leadership, and was featured on international platforms including the Oxford Review.

But just over a year before recording this conversation on the Jane Anderson Show, she was sitting on her bedroom floor, unsure how she was going to keep going.

This article draws on Melanie's conversation with Jane Anderson, host of the Jane Anderson Show and founder of the Women with Influence community, to unpack how Melanie rebuilt her practice from scratch, and the framework she now uses to help hospitals, councils, and government agencies improve their workplace culture. It's part of our podcast series on thought leadership practices, where guests from the Women with Influence community share how they built six-to-seven-figure consulting practices. If you're building a consulting or thought-leadership practice, especially after a corporate or public-sector career, her approach to packaging expertise offers a practical, repeatable model.

Who Is Melanie Marshall?

Melanie Marshall is a leadership and organisational culture expert who works with senior executives and managers on large-scale, multi-year government and cross-agency programs. Her clients typically operate in organisations turning over $15 million to more than a billion dollars.

Her background spans roughly seven or eight career shifts across eight or nine industries, including the Air Force, personal training, government, hospitals, defence, and councils. She describes the common thread across all of them as a systems-level focus on improving conditions for the employees delivering a service, on the basis that smoother internal service delivery leads to better outcomes for the community.

Melanie is a published author, a Stevie Award winner for thought leadership, and has been featured on multiple podcasts, including the Oxford Review in the UK.

From Royal Australian Air Force to Public Service Culture Expert

Before going independent, Melanie worked for years inside organisations she describes as having toxic, heavy team cultures: the kind that left her wanting to "scrub the muck off" at the end of the day. She saw this from both sides: first as an internal employee, and later as a contractor brought in from outside.

That experience surfaced a recurring frustration. She noticed that the more interesting improvement work inside government departments was routinely handed to external consultants, even when internal staff had the insight and the "street cred" to solve the same problems themselves. Rather than staying frustrated by that pattern, she decided to join the external consulting world, but on her own terms.

As a contractor, she offered departments a choice: treat her as a directed contractor who simply executes instructions, or use her as an internal-style independent consultant who builds capability within the existing team. She found that most clients chose the second option once they understood it meant the organisation would retain the skills and knowledge, rather than losing them when the consultants moved on.

This capability-building mindset has shaped her entire career. As she puts it, her aim is to work herself out of a job by transferring her expertise directly to the people she works with.

The White Knuckle Moment: Hitting Rock Bottom Before the Breakthrough

Melanie's transition to running her own practice wasn't smooth. After relocating to Queensland, she lost her existing professional network overnight. She had already written her book on trust, but had no clear way to turn that thinking into a commercial offer.

At the same time, her family was navigating its own upheaval. Her husband had changed careers, her son was struggling with the move, and Melanie had gone from being the family's primary income earner to relying on scattered pieces of freelance work that weren't enough to cover the gap.

Just over a year before this conversation, that pressure came to a head. Melanie describes sitting on her bedroom floor, questioning whether she could keep going at all.

That moment became the turning point. Rather than trying to solve everything at once, she adopted a simple personal mantra: start with one thing, get it done, and focus on the single feeling she most wanted to create. That shift in approach, small, sequential action instead of trying to fix everything simultaneously, became the foundation for how she rebuilt her practice.

Finding the Problems You Love Solving

Before she could rebuild, Melanie had to get honest about what kind of work actually energised her. For years, she'd built a strong reputation by doing the things she was already good at, but that pattern left her resentful and burnt out, even though she never struggled to find work.

The shift came when she stepped back and asked a different question: which problems make me want to roll up my sleeves and get to work? Once she identified those problems, mostly around workplace culture at a mechanical, practical level, not just surface-level "be nice to each other" advice, her energy changed, and the direction of her practice became far clearer.

She also identified "magnetic" as her guiding word for the period, describing a deliberate intention to attract clients and collaborators who were genuinely invested in solving hard problems together, rather than looking for a quick fix.

The Mega Model: A Framework for Packaging Your Expertise

One of Melanie's most practical insights is what she calls a "mega model", a simple, top-level framework that organises all of her expertise into a small number of core pillars. Rather than presenting clients with the full scope of everything she knows (what she calls hitting people with the whole buffet), she breaks her thinking into three components:

Leadership at All Levels

Melanie challenges the common assumption that only executives and managers are leaders. Her framework treats leadership as something to develop at every level of an organisation, not just at the top.

Business Intelligence for Smart Decisions

This pillar covers whether an organisation has the clarity, data, and communication needed to make good decisions. Melanie says that when clients complain heavily about communication problems, that's often a signal the real issue sits here. It's a theme decision-making expert Samantha Rush explores from a different angle in her own episode of the show.

Service Delivery for Great Outcomes

The third pillar focuses on the practical mechanics of delivering services well: the day-to-day systems and processes that determine whether customers or communities actually get a good outcome.

Melanie compares this to a restaurant menu: an entrée, a main, and a dessert. Instead of overwhelming a client with everything at once, she can diagnose which pillar is the priority in any given month and focus there. This structure now underpins her retainer-based service offering, where the specific focus shifts depending on what a client group needs at that time.

She's candid that this clarity didn't come easily. Before developing the mega model, she describes talking about her "entire buffet" of ideas to the point where even she lost track of what she was explaining. Structuring her thinking into a small number of pillars was what let her turn that thinking into a sellable, deliverable service.

Selling Without Selling: How Authentic Connection Replaced Cold Pitching

With no local network in Queensland and no reliable pipeline of leads, Melanie took a LinkedIn lead-generation course to sharpen how she communicated and reached out to potential clients, not with a sales pitch, but by sharing information that served a specific community and starting genuine conversations.

Her approach to early client conversations was to explicitly state she wasn't selling anything, and instead ask whether the person had the kinds of problems she loved solving. That reframing changed the dynamic entirely: instead of a sales pitch, it became a conversation about whether there was a genuine fit.

She acknowledges this was difficult in practice, particularly given how financially stretched she was at the time. Projecting a low-pressure, non-needy energy while quietly desperate for income was, in her words, a real test of discipline, but she credits that restraint with helping her build the trust that eventually generated more work through referrals and repeat engagements.

Why Small, Trusted Client Rosters Beat Volume in Culture Consulting

Melanie is explicit that she has no interest in scaling to hundreds or thousands of clients. Her model depends on working with a small, tightly held group of clients so she can understand their organisational culture, and its various subcultures, at a genuinely deep level.

She primarily serves hospitals and councils, and is increasingly working with corrections and youth justice organisations, focused specifically on the employees within those systems rather than the communities they serve. She's drawn to this work because she has often worked inside or around these types of organisations herself, giving her direct insight into how demand consistently outpaces capacity, and how many of their structural constraints have built up over many years and require systemic, not quick-fix, solutions.

This small-roster approach also shapes how she talks about client relationships. She describes a strong, immediate sense of fit with the right clients, what she calls "love at hello", as a signal she'll be able to serve someone well, whether the actual engagement happens now or years later.

The Lost Luggage Story: Vulnerability as a Branding Tool

One story that resonated widely within her professional network involved a work trip to the Northern Territory, where her luggage, including her usual professional clothing and make-up, didn't arrive. Rather than hiding the situation, Melanie showed up to deliver the engagement as she was, then shared the experience on LinkedIn afterward.

Her client later admitted the team had been quietly watching to see how she'd react under pressure. What impressed them most wasn't a flawless performance; it was watching her handle an unpolished, imperfect moment with humour and composure. Melanie sees this as core to her approach to leadership development more broadly: if her focus is helping organisations build adaptive leaders, she has to be willing to demonstrate that adaptability herself, rather than just teach it.

Frequently Asked Questions

Who is Melanie Marshall?

Melanie Marshall is a leadership and organisational culture expert with more than 20 years of experience across the Royal Australian Air Force, hospitals, councils, IT, and government departments. She now provides independent advisory and coaching services to senior executives managing large-scale government and cross-agency programs.

What industries does Melanie Marshall specialise in?

She primarily works with hospitals and councils, and has recently expanded into corrections and youth justice organisations, focusing on the employees within these systems rather than the public they serve.

What is the "mega model" framework for consulting IP?

Melanie's mega model organises her expertise into three pillars: leadership at all levels, business intelligence for smart decisions, and service delivery for great outcomes. This lets her focus on one priority area at a time instead of overwhelming clients with everything at once.

How did Melanie Marshall grow her consulting practice using LinkedIn?

After relocating and losing her existing network, she completed a LinkedIn lead-generation course and shifted her outreach toward sharing useful information and starting authentic conversations, rather than pitching services directly.

Where can I connect with Melanie Marshall?

Melanie is most active on LinkedIn, where she shares articles and stories from her work. She also has a website at melaniemarshall.com.au.

Conclusion

Melanie Marshall's journey from public servant to independent organisational culture expert wasn't a straight line: it involved real financial pressure, a difficult relocation, and a moment of genuine doubt about whether she could keep going. What changed her trajectory wasn't a single breakthrough, but a series of deliberate choices: getting clear on the problems she actually wanted to solve, structuring her expertise into a simple framework, and choosing authentic connection over traditional selling.

For anyone building a thought-leadership or consulting practice, particularly after leaving a corporate or government career, her experience is a reminder that clarity and structure, not more content or more offers, are usually what unlock momentum.

Work With Jane Anderson

Want to build a thought-leadership practice with the same clarity and structure Melanie describes? Explore how the Women with Influence community helps consultants package their expertise.

Curious how this approach compares to other founders in the community? Read on how Rita Cincotta made the same corporate-to-consultant transition or explore how Samantha Rush structures better decisions.

 

Key Takeaways from Today’s Episode:

 

Full Show Transcript:

 


Most of the guests interviewed are current or alumni members of the Women With Influence community. Click here to find out more

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Episode 88 - Rita Cincotta on Deliberate Leadership and Building a Consulting Practice

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Episode 86- Leading Through Complexity and Change: Lessons from Susanne Le Boutillier