"The best way to predict the future is to create it”

It was June 2012. I started my career and executive coaching practice in 2010, so I was two years in. I had left my corporate role leading the capability of one of Australia’s largest retailers to start my own business. I had finally started the dream of helping people more and doing more of what I love.

After a demoralising divorce and having to move back in with my parents at 30 I felt like I was back on track! But reality started to hit…

— PETER DRUCKER

Jane’s Story

I was so frustrated.

A smiling woman with short blonde hair, wearing a sleeveless white blouse, sitting in a bright, modern restaurant with wicker furniture and large windows showing greenery outside.

Whilst I was able to get clients, after the first two years I realised I was working too hard for the return. I was working 100 hour weeks delivering coaching and contracting as a trainer — even acting as my own business consulting coach — and I was exhausted trying to do it all myself.

So I met with a mentor for a coffee who seemed to be doing really well, looked happy and certainly not as tired as I felt! I asked …

“Have I done the wrong thing by starting my own business?

Have I bitten off more than I can chew?

I don’t know if I can do this… do you think I should go back to a job?”

They challenged me to really think about why I started in the first place. I said I really wanted to use my skills to their potential, help more people than sitting behind a desk in a corporate role and to be able to create a lifestyle of fun, freedom and fulfilment. I really felt like I had a second chance after my divorce and it was now or never!

They then asked me “"So what would it take to build a practice that was genuinely world-class, not just good, but exceptional?"

This question stopped me in my tracks. I'd never thought about it that way before. I assumed exceptional was something that happened to people — not something you could architect deliberately.

That question changed everything.

You need to be exceptional.

What most people don't know about me is that my edge as a business growth strategist isn't just marketing, it's learning design.

Before starting my consulting practice, I spent over 15 years in corporate leadership across sales, operations, customer experience, productivity, communication, marketing, strategy and people capability. I designed and managed learning programs for more than 10,000 people across some of Australia's largest organisations. I know how adults actually change behaviour and what makes people development go viral in organisations. I know how to architect programs that produce measurable, lasting results, not just content that gets delivered and forgotten.

I also know how these decision-makers buy, because I've been one of them.

Six months after that conversation with my mentor, I joined a Thought Leadership Program, and things began to change. My practice went on a growth trajectory, and I became a faculty member, working with hundreds of consultants and advisors, particularly women in B2B consulting and advisory services, over the following seven years.

What I discovered was that the most capable experts rarely failed because of a competence problem. They failed because of a design problem. Their practice wasn't architecturally built to scale, the positioning was unclear, the programs weren't packaged for commercial leverage, the systems weren't in place, and the thought leadership wasn't doing the work it should.

That insight became the foundation of everything I do. I work at the intersection of business growth strategy, learning design and performance, and it's that combination, with the rigour and standards of world-class practice architecture, that explains why my clients don't just get better known. They build practices that compound.

It’s absolutely possible.

A woman with short blonde hair dressed in a black leather dress and black blazer, standing indoors next to a white wall and smiling at the camera.

For the past 16 years I've worked alongside some of Australia's and the world's most respected thought leaders, consultants, and advisors helping them translate deep expertise into commercial momentum and market authority.

Voted in the top 3 branding experts globally, I've contributed to Forbes, appeared on Sky Business, the BBC and the Today Show, and authored 14 books on strategic communication and business growth. I've worked with organisations including IKEA, Rio Tinto, Virgin Australia, Cisco and Mercedes-Benz, and supported more than 200,000 leaders and experts across five countries.

I've won more than 100 awards in branding, marketing, sales and communication, not because I collect awards, but because the work produces results that are independently recognised.

The corporate background, the capability programs, the large teams, the P&L responsibility, means I understand how organisations buy, how senior decision-makers think, and what it actually takes to build something that lasts. That foundation informs every engagement.

A smiling professional woman with short blonde hair, wearing a light blue blazer, sitting at a white table against a neutral gray background.

I have worked with over 150,000 people with their personal and business brands. I've been featured in The Age, Sydney Morning Herald, BBC Online, Today Tonight, ‘Mornings’ on Channel 9, Management Today and Marie Claire. I have also written 14 books on how to brand, market, position and sell yourself effectively.

I have delivered programs for a broad range of clients including Telstra, Virgin Australia, Lego, IKEA, Sunsuper, Origin, Rio Tinto, Australian Medical Association, AIA Insurance, TUH, Super Retail Group, Dominos, Conoco Phillips, Xstrata, QGC, Origin Energy, IP Australia, Griffith Uni, International Rice Research Institute, Latrobe Institute of Molecular Science, RDNS, Dept of Defence, QLD Transport, CITEC, AusAid, Stanwell, QUT, Gold Coast City Council and TAFE.

As a keynote speaker, audiences report that I’m captivating and inspiring. I have a natural ability to connect with any audience, meet them where they are, and take them to a place where they can see that exceptionality is really a possibility for them at both work and home.

I believe life is too short to do work that does not make a difference. So I do work I like, with people I like, in a way that I think can get results. As a result, I have a set of criteria that I work within:

You need to be motivated by results.
We need to connect as consultant and coach.
I need to know that I can truly add value to what you want to achieve. If not, I’ll recommend someone else.

Purchase one of Jane's Books

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Jane is the author of 14 books on personal branding, strategic communication, influence, marketing, positioning and sales. To order one of her books, click below!

Purchase Now!

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Highlights about Jane

Certified Professional Speaker (CSP Designation with National Speakers Association and Professional Speaker Association)
Author of 14 books
Voted in Global Gurus the top 3 branding experts in the world
Winner of Business Coaching - Small Business Champions Award Australia
Voted top 25 branding blogs in the world
Won over 102 awards on branding, marketing and sales
Finalist in Queensland Women in Business Awards 2018
Bronze and Silver Medals for Business Coaching for Female Entrepreneurs at the Global Stevie Awards in New York
One of 19 Queensland Voices, Women in Business 2019
Certified Personal Branding Strategist
Book Yourself Solid Certified Associate
Asana Certified Pro
Forbes Contributor
Professional Certified Coach (Association of Coaching)
Fascinate Certified Advisor
Accredited Career Counsellor and Advisor (Career Development Association of Australia)
Professional Speakers Australia (PSA) Preferred Partner for 2024-2025
Featured on Sky Business, Mornings, Today Show, The Age, Marie Claire, Sydney Morning Herald Today Tonight, CLEO Magazine, Brisbane Business News

Awards and Nominations

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Brisbane Women in Business Awardee

Top 6 Branding Blog Australia

Gold badge with laurel branches, indicating 2020 Stevie Award winner for women in business.

Top 30 Branding Expert

Social Media & PR Gold Award

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Best Strategic Branding Coach and Consultant

Top 25 Branding Blog Globally

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Attention Out Award

Entrepreneur of The Year

Gold award badge for 2020 Stevie winner for women in business, featuring a gold border with laurel branches and black, white, and teal text.

Mentor Coach of the Year

Top 7 Branding Expert

Top 2 Branding Program Globally

Top 3 Best Branding Expert

Top 25 Branding Expert Globally

Top 3 Branding Expert

Top 6 Must-Read Branding Blogs for Marketers & Brand Management Professionals

Coach of The Year

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Queensland Women’s Voices

Top 2 Best Branding Program

View All Awards

Get in touch with Jane and her team to stop struggling and start elevating today!

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Women Network Australia

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What Jane’s clients are saying…

“Before working with Jane Anderson I was really doubting my choice to run a business. Despite having the skills and knowledge to create amazing work for my clients I just wasn't able to translate that into a successful business. Jane has shown me how to connect with my audience in a way that suits them and builds trust. She has also shown me how to effectively nurture existing business relationships to grow my business quickly. It's now 4 days into the new month and I have only 3 days of availability left to book in. On top of that my average sale has increased between by 25% to 100%. And that is not from simply increasing prices, it's from being able to communicate with my clients on what services I can provide to them, it's educating them on what is best for their business and on how to leverage their time and investment with me.”

Kerrin Smith, Photography Expert
"The value of my name and reputation has been passed down through generations in my family. Your personal brand and personalised experiences is what people really want to connect with, so much more than products. Jane's book captures some of the most practical ways to make this come to life and grow your career and business." If you get the opportunity to work with Jane either on a one on one or at one of her many seminars please do, she has certainly changed the way I look at branding my business and has helped me enormously over the past 10 years with ideas to help increase sales and improve my branding. Jane has made me realise that I have worked very hard over the last 24 years to get my name out there, and to have it respected in my industry, so therefore I should be proud to put it out there not hide it away. She is a true professional and one of the most honest, reliable and passionate woman in her industry."

Tracey Mathers, Leadership and Success Expert, footwear retailer
“If you are wanting to get traction with your business growth, lead generation and LinkedIn, there is no better person than Jane Anderson. She is a complete Thought Leader in this space and even better, she acts and lives her recommendations and is a beautiful, generous person with it. She takes you from ideas to action super-fast! I am in awe of Jane's drive, willingness to share and leverage everything for impact. Jane truly connects and makes impact. She is a world leader and an amazing, inspirational woman with it. I recommend you connect with Jane and your business and life will be better for it."

Kelly Tomney, Personal branding and employer branding expert
“Jane is very intelligent, dedicated & one of the most sincere individuals with whom I have had the pleasure to know. After being mentored by Jane over a 12 month period, I seen first hand her understanding, attention to detail and compassion for her mentee's. Jane is constantly enthusiastic and extremely generous with her time. She has demonstrated through her work that she is determined to maximise results for everyone she works with through understanding their goals and what they wish to achieve. Jane is an excellent educator and teacher who instructs with inspiration and passion that can only come from the heart.”

Ritchie Gibson, Leadership Expert and motivational Speaker
“Jane Anderson is the go-to expert for building your personal brand. She helps leaders and business owners transform their relationship with social media from one of awkwardness to that of a powerful business- building ally”

Dan Gregory, CEO of the Impossible Institute, regular guest on ABC’s Gruen Transfer
“Jane is an outstanding and motivational trainer, very thorough in her preparation and exceptional in her delivery. She has a special gift for sharing her passions with people, particularly with customer service skills, interpersonal skills, and preparing people to take the next step in their careers. I thoroughly recommend Jane as a trainer, facilitator and coach."

Fiona Loughlan, Executive Leader
“After establishing a consultancy a few years ago, I felt my brand needed to mature to take into account the shift in my client base and my own expertise. Plus I was too close to my own material and blind to my own weak points. Jane was empathetic, yet effective, and her knowledge of marketing and lead generation for thought leaders and influencers is second to none. With just a few sessions I have repositioned myself in the market place and created a whole new range of offerings that will enable me to have far bigger impact.”

Amanda Blesing, ‍Women and Diversity Expert
“Jane, I’d just like to thank you. Your coaching using the Lead Generation Indicator has given me the structure, tools and processes to help move my practice forward. There’s still a lot of work to do, but I’m feeling much more confident about how to get it all done to drive my practice forward. It was exactly the sort of insights I needed. Thank you."

James Anderson,‍ Growth Mindset Expert
“Jane’s knowledge and in-depth understanding of how best to leverage LinkedIn for lead generation and business growth is phenomenal. The tips and tools she shared so magnanimously in her engaging presentation enabled everyone in the room to improve how they connect on LinkedIn. I have already seen the results of implementing her advice! And if that’s not enough, her warmth, approachability and generosity is truly inspiring."

Bianka Barett,‍ Executive Manager for Dr Jason Fox, Australian Speaker of the Year 2016.
“Jane's depth of knowledge around how to create impact using Linked In is unsurpassed. She walks her talk and I would recommend Jane if you need to learn how to boost your business impact using easy to implement steps but also gain deeper understanding of profile development and the important back end functions of Linked In.”

Lisa Renn, Motivation expert
“Jane is a powerhouse of knowledge and expertise in maximising linkedin strategy, social selling on linkedin and B2B Linkeidn Lead generation. She is incredibly generous with her knowledge as demonstrated at a recent Thought Leader event where she was a keynote speaker. She was insightful, shared her expertise generously and entertaining. Jane thank you for all the incredibly valuable tips, the effortless way you shared the immense knowledge that you have so that we could walk away with so many tangible actions to implement.”

Pollyanna Lenkic, Women in leadership Expert
“Jane spent an hour working with a third year group of masters students. Her material was pragmatic, down to earth and thoughtful, clearly based on a deep understanding of how to make the best use of social media. She worked confidently with the group, who appreciated her capacity to respond to their particular curiosities.”

Dr. Paul Lawrence, Lecturer in Coaching at Sydney Business School (University of Wollongong)
"It has been amazing to have just 2 days of discipline and of focus and the time and space to sit and really create content. Jane teaches an amazing blueprint and an amazing process for getting your ideas out of your head and onto paper. Before coming to this weekend I had lots of ideas floating around for my new book but I didn't have any structure and it was very frustrating. What I feel like I've got now is around about 50 pieces of content that are going to form the chapters in the book. So I feel like I'm well on my way in just two days of having a structure for a new book. So it's been very, very helpful and very worthwhile and I've got a lot out of it. Thanks, Jane."

Amanda Stevens, Consumer Futurist Expert
"Productivity Hack!! Putting yourself in a room with like-minded people and follow a structured and well-supported process to get your brilliance out of your head and down on the page is a no-brainer! Jane Anderson’s Content Creation Bootcamp is 2 days to 52 pieces of IP. I already booked for her next Content Creation Bootcamp before I finished the one I was attending."

Sally Foley Lewis, Productive Leadership Expert
“We have paid for Jane to train here at QGC covering a variety of topics including Outlook Essentials and Time Management. She has also come and spoken at our Women’s master class Series.Jane has always been a pleasure to work with and received positive feedback during training and post follow up discussions. I would have no hesitation in recommending her to anyone and look forward to working with her again in the future."

Megan Radford, Learning and Development OfficerQGC
"Jane is an rare gem on the speaking circuit. She is highly motivational and thought provoking for her audience. Her sessions are one of the highlights of the year for the Griffith Business School Student Leaders. She is always prepared and her delivery is tailored to her audience. She has assisted Griffith Business Students to increase their awareness of branding and their online presence. I highly recommend her to all industry/clients seeking expertise in personal branding."

Joanne Fairclough, Student Development Coordinator Griffith Business School
“I had the privilege to see Jane on stage as a keynote speaker at the UNLEASH event for women recently. What an amazing woman – she has it all going on and walks her talk! She’s an absolute expert in all areas of personal branding and how to attract more clients and even the ideal job! If you want to stand out – and who doesn’t, Jane is the one to go to for all things around personal branding.”

Christina Guidotti, Christina Guidotti International
"As committee member for Women in Super (a not for profit professional development and networking group for women in the superannuation industry), I engaged Jane to deliver a Personal Branding and Career Masterclass for our members. Many of these ladies I had worked with or known professionally for a number of years, so recommending an external speaker was something that I took very seriously. I knew that whomever I recommended should be a reflection of me and therefore it was imperative that I choose carefully. I had no hesitation in recommending Jane as our presenter. Throughout the process, pre and post event, Jane was professional and focussed on the best possible outcome for participants. The workshop proved to be a huge success. Such was the level of interest, we had to call for and review, nominations, using carefully designed applications and a selection process to choose the fortunate participants. Throughout this process I worked closely with Jane and gained a clear understanding of her level of knowledge and expertise in personal branding and career development. Jane generously shared so much practical information at the workshop that all participants were energised and motivated to make positive changes in their lives. Many reported making some degree of change to their brand or to their career."

Flavia Formica, Southwood- Women in Super Committee Chair
"Jane is an exceptional facilitator, presenter and coach for executives and senior managers. She works closely with our Learning & Development team at Sunsuper to deliver a range of development programs in leadership, personal branding, personal and professional effectiveness, and she always delivers outstanding results."

Leanne Wicker, HR Director Sunsuper
"For the past 18 years, I have been running my executive leadership and communication business. Even though I was getting great results with my clients, my business was up and down. I was either in sell mode or delivery and felt it almost impossible to do both. My limited systems meant that I was doing repetitive work, bespoke proposals and wasting time customising my offerings without charging properly for the work I was doing. Jane transformed the backend of my business. Within a few months, she implemented her coaching business in-a-box with proven, productive systems. For the first time I feel secure that my business can sustainably grow. I am now consistently surpassing my revenue targets on a monthly basis, I have been able to hire for more support and feel confident I can properly service my clients. She says she helps female B2B consultants scale to $750k to $1 million and we are on track to do exactly that and more! It's been transformational for my business, but more so for my nervous system! Now I am doing things I love outside of work such as singing, golf lessons, the gym and training for a half marathon - things I didn't have the brain space to consider before. I'm also now writing a book, which will uplift my positioning again. Thanks Jane! You're not just another business coach, you're a wizard!"

Arabella Macpherson