Episode 48- High-Performance Expert Joanne Love

26 June

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I'm thrilled to share with you today this interview. Joanne Love is one of the most extraordinary experts in her field in particular around high performance. Joanne's background was as a Paralympic coach. Her expertise is in helping people build resilience and achieve a winning mindset to attain their goals.

She's created some really unique IP around the science of goalsetting particularly as a result of her experience working with athletes who are 10-20-30 years post the Olympics and the impact of poor goalsetting creating mental trauma. She's applying her methodology now with children in school and designing safe ways to create goalsetting to create leaders of the future.

Take the time to listen to her today.

Find out more about Joanne Love here.

Key Takeaways from Today’s Episode:

Jane Anderson introduces herself and welcomes listeners to her show, emphasizing topics related to brand building, content creation, and community building. She underscores the importance of trust and likability in business relationships. Anderson provides a brief update on the COVID-19 situation, noting that Australia is in the fourth week of lockdown with positive news regarding no new cases in Queensland. She also mentions the voluntary administration of Virgin Airlines, highlighting the varied impact of the pandemic on different industries.
Anderson discusses the increased demand for content during the pandemic, noting a significant rise in content consumption. She reassures experts worried about being too noisy that people are craving information and help, though they might not be ready to buy immediately. She encourages creating relevant and helpful content and reframing content creation as an act of leadership. Anderson shares her mantra from the beginning of the pandemic: "be the light, lead the way." Anderson introduces her Content Club, which has expanded globally to accommodate different time zones. She explains that the club meets monthly to create ten pieces of content in two hours. She invites listeners to join via her website, offering access to her Expert to Influencer community and additional resources valued at over $13,000 to support their practices during this tough time.
Anderson introduces her guest, Joanne Love, who has extensive experience as a high-performance expert and Olympic coach, particularly for the Australian Paralympic team. Love's work focuses on the science of goal setting and its long-term impacts on athletes. She has founded Proactive Performance Australia and is recognized for her groundbreaking contributions. Anderson praises Love’s dedication and influence, noting her involvement in Anderson’s programs and her significant work in schools. Jane introduces Joanne Love, a high-performance expert with over 25 years of experience. Joanne has worked with Olympic athletes, guiding them to success while ensuring their well-being. Her expertise now extends to everyday people, including small to medium business owners, influencers, trainers, and educators, both nationally and internationally. Joanne's unique approach has helped many achieve significant results through small, actionable steps.
Joanne recently spoke at the World Aquatic Development Conference in Sweden on effective goal setting and mental health for athletes. This experience is part of her broader journey from being an Olympic swimming coach, representing Australia at the Beijing 2008 Olympics, to studying psychology after facing a significant failure with one of her athletes. This transition from coaching to psychology has allowed her to help not just athletes but anyone struggling with performance issues.
Joanne discusses how her work has evolved from focusing solely on athletes to assisting a diverse range of clients. She emphasizes that performance issues are universal, affecting everyone from athletes to business professionals. The principles she applies in sports can be transferred to everyday challenges, like public speaking or participating in meetings, highlighting that these performance issues are fundamentally the same.
Jane asks about the inception of Joanne's practice. Joanne explains that her journey began with a desire to address common performance issues she observed among athletes. This led her to pursue further education in psychology and eventually transition from coaching to consulting and speaking. Joanne's business evolved as she began sharing her knowledge with other coaches and professionals, learning to market herself and her story along the way. Joanne elaborates on the types of clients she now works with, emphasizing that her expertise is not limited to athletes. She sees a range of performance issues in everyday situations and helps clients, including women and her own husband, recognize and overcome these obstacles. Setting effective goals is central to her approach, driven by understanding personal values and what genuinely makes one happy.
Joanne identifies a common blocker to achieving goals: understanding why one wants to achieve something. Many people set goals based on external measures of success, like money or possessions, without understanding their personal values and true motivations. Joanne underscores the importance of aligning goals with personal values to achieve true happiness and fulfilment. Joanne explains that having a purpose behind one's goals is crucial for success and well-being. She shares her personal purpose of helping others realize their potential, which drives her work and brings her happiness. Joanne advises that recognizing what makes you happy and aligning your goals with this purpose is essential for achieving contentment and success.
Joanne shares insights from her experience with Olympic athletes, emphasizing the importance of setting goals that one can control. She highlights that setting goals based on outcomes like winning, which are beyond one's control, can lead to immense pressure and mental strain. Instead, goals should be focused on controllable aspects of performance, such as achieving a specific time in a race.
Joanne's principles of goal setting and performance have broader applications beyond sports. She shares how these concepts have been applied in her own life and with clients, focusing on controllable factors rather than external comparisons. This approach has proven beneficial for competitive individuals in various fields, helping them achieve their personal and professional goals more effectively.
In the next segment of the conversation, the topic of competitiveness and ego in goal setting is discussed. The first speaker reflects on how some people can fall into the trap of being overly competitive, striving to surpass others instead of focusing on their own progress. They highlight the importance of not focusing on external comparisons but rather on continuous improvement and achieving personal goals.

The second speaker expands on this idea, noting that ego can be the worst enemy in this process. They explain that when ego takes over, people tend to overestimate their abilities and underestimate the effort required to achieve their goals, which can lead to self-sabotage. They emphasize the need to control ego and focus on what can be done to the best of one's ability.
The conversation shifts to setting goals for the year, particularly for experts in their field operating under their own brand. The first speaker asks about how to effectively set goals and whether there are specific rules for determining how many goals to have.

The second speaker mentions that they are not a fan of SMART goals (specific, measurable, achievable, realistic, and timely) because these goals are often set for the long term without intermediate objectives. They propose a more effective approach, which includes setting small, frequent goals (daily, weekly, monthly, etc.) and one challenging goal that motivates people. This approach helps maintain motivation and momentum, and the positive stress generated by challenging goals can be beneficial. Additionally, it is suggested that dopamine, which increases when small goals are achieved, is crucial for mental well-being and motivation.
The first speaker connects goal setting with resilience, especially in the context of personal branding. They mention that it is important to have small, manageable goals to maintain motivation, as there is no supervisor to regularly check progress in this field. They highlight that often, people do not have clear goals or have unrealistic goals, which can lead to a lack of significant achievements.

The second speaker introduces the idea of having a backup strategy for when goals are not met. They emphasize the importance of anticipating obstacles and having a plan to overcome them, which helps stay on course during difficult times.
In this part of the conversation, failure as an inevitable part of the path to success and the importance of being prepared for it is discussed. It is mentioned that having well-defined goals helps to be more resilient and better prepared for obstacles. Additionally, the importance of writing down goals and keeping them visible to stay personally accountable and focused is emphasized.
The first speaker asks for advice for those starting in their professional practice and looking to build their personal brand. The second speaker reflects on their own experience, mentioning the importance of planning and continuous learning. They acknowledge that they should have acquired more skills in specific areas from the beginning and that backward planning is crucial. They also highlight the importance of brand recognition and continually working on its development.
Finally, the ongoing evolution of professional practice and the development of new tools and programs is discussed. The second speaker shares about creating a diagnostic tool that helps people assess if they are setting goals appropriately. They invite listeners to access this tool through their website, providing an additional resource for effective goal setting.

This summary details the main ideas discussed in the conversation, focusing on goal setting, resilience, the importance of controlling ego, and the need for effective and continuous planning in professional development.
The conversation delves into a diagnostic tool designed to assess the effectiveness of goal setting. This tool evaluates clarity of focus, understanding of one’s objectives, alignment with personal values, and the appropriateness of set goals. It helps users identify strengths and weaknesses in their goal-setting practices. The speaker notes that the tool, which incorporates extensive research, has been beneficial in revealing different strengths among users.

The discussion touches on the challenges faced by schools, particularly private institutions, in acknowledging and addressing mental health issues. Public schools are more open about these challenges, but private schools often avoid admitting problems due to concerns about their reputation, which impacts their willingness to address students' mental health needs.
The speakers discuss the reluctance of schools, especially private ones, to acknowledge mental health issues due to concerns about their brand image. Admitting to stress or mental health problems can be seen as detrimental to the institution's reputation, similar to workplaces being hesitant to implement stress management programs. Joanne Love’s various resources are highlighted, including her website (joannelove.com) which features her personal brand, intellectual property, speaking engagements, blogs, and workshops. For those interested in testing their goal-setting effectiveness, the Effective Goal Setting Indicator can be accessed at proactiveperformanceaustralia.com. This diagnostic tool provides insights and is accompanied by an online course for further development.
Joanne Love has authored several books, including "Champions are Made When the Stands are Empty" and "Head Games," both aimed at athletes, and a book specifically for women. These resources are available on her website, offering further guidance and insights. For those wanting to reach out to Joanne Love, LinkedIn is highlighted as the best platform. The session concludes with an invitation for listeners to share their goals for 2020, encouraging accountability and engagement. The speakers emphasize the importance of setting clear goals and continuously refining one's focus and strategies. Listeners are encouraged to take the Effective Goal Setting Indicator questionnaire and share their insights and experiences.
The session wraps up with gratitude towards Joanne Love for sharing her insights, despite her busy schedule and travel commitments. Listeners are encouraged to engage with the content, set their goals, and actively seek improvement in their personal and professional lives.

Full Show Transcript:

[Speaker 1] (0:06 - 14:48)
Hi there, my name is Jane Anderson. Welcome to the Jane Anderson Brand New Show. I am super excited that you are here and we're here to talk about all things related to building your brand, content creation and tribe building and because people buy from people and they buy from people who they know, who they like and who they trust.

So I've got an awesome interview to share with you today. But before I do, I thought I might share perhaps a couple of thoughts because I get a lot of calls at the moment chatting to lots of experts and having conversations with them about how to cope at this time. So if you're listening to this, maybe you're listening to this post COVID-19, but we are right in the thick of COVID-19.

We are in week four of lockdown at the moment here in Australia. Lots going on overseas in all different countries, but in Australia we're today in Queensland, they announced that there was this is the second time in the last week where we've had no new reported cases. So that's good news.

And so, you know, there's there's still so much impact though, you know, Virgin yesterday went into voluntary administration. I've been interviewed a little bit in the media about that. You know, it's a sad day for Virgin, such a well-loved brand.

They've been a client of mine. So, you know, I think that there's so many businesses being affected and, you know, industries, some industries are a little bit immune at the moment like supermarkets and things like that. But, you know, I think there's so many interesting insights, particularly around for experts is around the diversity of your experience, the diversity of the industries you work with.

A lot of experts, I noticed some specialise in specific industries. Those who I notice are probably hanging in there are those people who have focused far more on their message and worked across a diverse range of industries. I'm having a lot of conversations with people who are also very concerned about how much content to put out at the moment because there's a real fear of being noisy.

There's a fear of I don't want to be that person. I don't want to be annoying. But the reality is at the moment is that we have what we're noticing with our own clients and I'm noticing is content consumption is up around, you know, 200% compared to this time last year.

And so people are still craving information. They still want help. They may not be ready to buy immediately.

Some are ready to buy now, like they need the help now to retain staff, trying to work out marketing, trying to work out what do I do? So there's definitely people who are buying, but the research says that content consumption is up 60%. But we're noticing it's probably, you know, a lot more than that based on particularly experts.

But if you're in the retail sector, you've only got to look at, you know, the data that's coming through about people searching for things. So things that are down are things like car sales, you know, and people searching for cars. But what's gone up dramatically is DIY home mechanic type stuff.

So, you know, so some industries are winning. Some are finding it challenging. No matter where you are and for you as an expert in your space, your job is one of two things.

And I wrote it on a post-it note about a month ago when I came home. I was in Adelaide at the time at the professional speakers conference. And the two, I came home, I got off the plane ready for Monday, which was going to be the day that people were going to be really hit with, you know, social isolating and things like that.

And the two post-it notes, the hashtags that I wrote, be the light, lead the way. So our job as experts is, and my job is to remind you, is that our job as experts is, our content is not about bombarding people. Our content is not about being annoying and spamming people.

Our job as experts is to be the leader. And I think this is a perfect time to have that reminder is your job is to lead. All your content should be leading people, not spamming.

So my encouragement to you at the moment is don't be scared of stepping up. Don't be afraid of increasing the amount of content that you're putting out. However, as long as it's relevant and helpful.

So, um, and if you're scared about that, you know, I always say to people, replace the word content with leadership. I need to create a piece of leadership in that. If you can do that, that's really helpful at the moment, if you've got the expertise.

So today's, uh, interview that I wanted to share with you. Oh, also, sorry, back off the back of the content. Um, uh, we also launched content club.

Uh, I've, I've run content club since the beginning of the year, but as a result, I ran content creation bootcamp a couple of weeks ago, we had 500 people on that, which was awesome. Um, and as a result, we've since been from all around the world. So as a result, now I have content club, um, across four time zones.

So we have, uh, now Australia, um, Asia, India slash Perth. Uh, we have, uh, the UK and the U S time zones. So once a month we get together for two hours and we create 10 pieces of content in two hours.

So, uh, so I'd love for you to jump on, we'll have the link, uh, and that you can just jump on the website, go to Jane hyphen Anderson.com and you'll see the dropdown right on the very front page up the top and it says content club. So I'd love to see you there. We've had lots of new people jump on board and we've expanded globally, um, to be able to just fit in with the time zones.

And, uh, so love to have you there. Uh, and it's such a great price. We put a really good, um, uh, uh, package together.

You get to come into our expert to influence a community. I've given you heaps of extra resources, even access to the expert to influence a methodology to try and help you in your practice at the moment. Cause I really get a tough time.

Um, the, all the inclusions I've included about, I think we've added it up. It's well over 10,000. I think it's close to $13,000 worth of extra stuff I've put in to try and help you in your practice at this time.

So with all that said, so I'd love to see there. Uh, so, but today's guest who I wanted to introduce you to today's guest is someone who I have, uh, she's been in a lot of my programs. I've known her for the last, wow, six years, I think five or six years.

And she's one of the most extraordinary women that I know. Uh, she's been in my women with influence program in the past. She is, uh, in, uh, I still work closely with her and her team.

Um, and her team have also implemented the methodology, the expert to influence the methodology in her practice. So her name is Joanne Love and so Joanne and, or sometimes we call her Jo. So, uh, she is, uh, she spent 25 years as a high performance expert and she's actually been, uh, an Olympic coach, particularly for the Australian Paralympic team.

She has an incredible story. So, um, she talks, uh, she shares a little bit about, uh, in, in a lot of her books. She doesn't go into it in the podcast today, but, um, Joanne's personal story, she actually has a son, uh, who is disabled.

And so, um, her personal story on her son, as well as the work that she's done in high performance and for Paralympic athletes for Australia has been extraordinary. She's created some really groundbreaking work, particularly around the science of goal setting. Um, she has worked with a lot of athletes, so she's a psychologist and, um, but after post, um, Olympics, so she's now, she works a lot with athletes who are 10, 20, 30 years.

She's seen them that far down the track and the impact of incorrect goal setting from Olympic coaches and high performance coaches way back. Uh, and so, you know, the longterm effects of incorrect goal setting have a really traumatic effect on people if they're not handled well, she is now created, she's created an awesome business. That's called proactive performance Australia.

She's speaking all around the world. She just got back from Sweden earlier this year, speaking at the conference there, uh, about high performance and goal setting, particularly for Olympians. Um, and so I can't wait for you to listen to this interview.

She's one of the best in the business. And, uh, and I highly recommend if you can get hold of any, jump on her books website, follow her on social media. She's doing extraordinary work, particularly if you have kids.

So Joanne's work is now going into schools here in Australia. It's absolutely groundbreaking work. I can't wait for you to hear it.

I'd love to hear your comments and your feedback. So enjoy. Hi there everyone.

And welcome to today's podcast or video. If you are watching today, I have a very, very special guest today, and I cannot wait to introduce you to her for you to hear what she has to say. Our guest today is, uh, a, an expert in high performance and her name is Joanne Love.

And she says that, you know, when you want your dreams to become a reality, it's imperative to work with a high performance expert to ensure you master your focus and to keep your positive wellbeing. With over 25 experience. Let me start all that again.

Hang on. Okay. Hi there and welcome to the podcast to the Jane Anderson show today, whether you're listening or perhaps you're watching on video or YouTube, it doesn't really matter.

I'm so glad that you are here and that you're joining us to, uh, to be able to connect with today's very, very special guest. But before we get started a few things that are on that, I just want to make sure that I cover off with people. Uh, obviously you are well and truly into 2020 and, uh, we're kicking off the, um, the year ahead.

And I've been out there talking to people who have been sort of planning and working out, okay, what's my goal? What's the strategy of what am I doing with content and my brand and lead Jen and all that sort of stuff. And, uh, so this year what I've done and we've just actually just completed the two day virtual content creation bootcamp, which was the first time I've done it that way all the time that in the past, they've always been face to face, but this is the first time that we ran one virtually, which was awesome.

Everybody said, how good is this doing it from home? I don't even have to go anywhere. I get to have my own coffee.

I get to have my own office. So it was heaps of fun. And we had, uh, the, if you haven't heard of the content creation bootcamps is that we work with people to, or I work with people to help them to create 12 months worth of content in two days.

It's a busy couple of days, but it's high impact. And you walk away with some really great world-class IP that you're able to go away and put into your programs, your blogs, your newsletters, your books, uh, and all that sort of thing. So if you're thinking about joining and you're thinking about this year is the year that you need to seriously get some content out, then, uh, jump on the website.

If you go to the events page, you will see it. If you go to jane-anderson.com, and if you go to the events area, you'll see it right smack bang in the middle of the website, right up the top, and you'll see all the programs that are coming up for the few months ahead. Have a couple of virtual ones and face-to-face, uh, particularly on the Gold Coast.

If you feel like you want to get away and get some sand in your toes and to hang out with some cool people while you're creating some cool stuff. So, but in the meantime, we have a very, very special guest today who I really want to introduce you to. And the reason why I asked this guest to come on today is because I've done some work with our guest and, you know, she really is one of the most extraordinary people that I know.

She continues to just inspire me, the ideas, her abilities, uh, thoughts that she has around her area of expertise and how she applies it to people. So she really is such an inspiration to me. And I've learned so much in terms of just my own performance, my own style of goal setting, um, and what holds me back from achieving that.

And I thought, you know what, I have got to get our very special guest on today. I've got to get her on the show and in particular for her to be the first one for 2020. I think it's really powerful time of year.

You know, you're in that headspace of really thinking about what you want to do and what your goals are for the year. And I thought, okay, if I could have anybody on the show for setting goals for 2020, who would I invite? And of course it was a no brainer.

So without further ado, I'll introduce you to our guest today. So when you want your dreams to become a reality, it's absolutely crucial to work with a high performance expert, just to really help you to master your focus and to keep a really high sense of that. You know, of your positive self care and that wellbeing.

So with over 25 years experience as a high performance expert, our guest today knows what it takes to succeed in any environment. For many years, she's worked with Olympic potentials, leading them to success while safeguarding their wellbeing, which is absolutely crucial. You know, otherwise it's a pretty tough environment.

But she now devotes her time entirely to the growth and success of everyday people. So you don't have to be an Olympian. Her client portfolio includes small to medium businesses, prominent influencers, trainers, educators, who are both national and international.

Throughout her career, she has been absolutely instrumental in helping hundreds of clients to take the small steps to achieve big results. Please welcome our very special guest, the one and only Joanne Love. Yay!
[Speaker 2] (14:50 - 14:53)
Thank you, Jane. Thank you for having me today.

[Speaker 1] (14:53 - 15:04)
Thanks so much for jumping on. I know that you are so busy. You're on the road and you've just come from speaking in Sweden.

Is that right? And where are you now?

[Speaker 2] (15:05 - 15:09)
I'm in Ho Chi Minh City at the moment. So on our way back to Australia, though.

[Speaker 1] (15:09 - 15:14)
Wow. So what were you doing in Sweden?

[Speaker 2] (15:15 - 15:36)
So I was talking at the World Aquatic Development Conference on effective goal setting and how you can protect the athlete mind. So, you know, as we're seeing in the media, there's so many sports people coming through now saying they've got mental health issues. So talking about how setting goals appropriately can protect their wellbeing for years to come.

[Speaker 1] (15:37 - 16:08)
Wow. So and I guess this kind of brings us to, like, I always go, wow, how do you end up on a stage in Sweden at the Global Aquatic Development Conference talking about athlete high performance mindset and wellbeing? So, yeah, wow.

So if we go back, like, how did you tell us about your practice? Like, how did you get into what you're doing? I mean, you obviously came from a sporting and Olympic background, but how did you end up in Sweden?

[Speaker 2] (16:09 - 16:40)
So, yes. So I do have that link with sport. So I was a swimming coach and represented Australia at the Beijing 2008 Olympics.

So it was with a failure that I had with one of my athletes that sent me back to university and studying psychology. And now, you know, not only helping that single athlete who, you know, upset me so much, but now helping all athletes and everybody improve their performance. So, yeah, so there was always that link with sport.

[Speaker 1] (16:41 - 16:55)
Right. And so that was kind of where you started. And now you've, you know, I guess the transition or things that you've seen now is working with high performance with other people.

Who are the type of people that you've started to work with now?

[Speaker 2] (16:56 - 17:23)
So women, it's anybody basically with the performance issues. You don't need to be an Olympian. What we can apply in sport can be applied every day.

You know, people have the same sort of issues. You know, they're scared to speak in front of other people or they're frightened to talk up in meetings. It's all those sort of performance issues, which are exactly the same as a, you know, an athlete getting up behind the blocks ready to start a race.

So there's really no difference.

[Speaker 1] (17:24 - 17:53)
And so I've got so many questions. So I'm trying to think which one to ask this. So I want to go into some of your expertise and then I want to go into your brand and some of the things that you've done to build that because that's phenomenal.

So when did you start your practice? Like, were you doing that while you were coaching in sport and then you started to build joannelove.com or how did joannelove.com come about?

[Speaker 2] (17:55 - 19:06)
So I, you know, I really had this, I suppose, going, seeing athletes perform and seeing those little failures that was happening. When I started to do my psychology degree, I'd go back into the competitive environment and see, it was almost a hyper awareness. I could see these athletes having issues and nobody knew how to fix them.

And they were very, you know, common type problems. And with that, I sort of thought, gee, there's more learning out there. I need to learn more.

I need, I want to do more. I want to help people. So that's sort of how my business evolved.

I stopped coaching and went into, you know, speaking to other coaches to help them improve their performance. And it's basically evolved from there. I've got a huge learning curve for me because, you know, with coaching, there's this very narrow band of learning and the sort of like my world's filled up with all these bits and pieces that I didn't know.

So learning how to sell myself to other people, learning how to, you know, tell my story, how to help other people was, you know, a whole education in itself, not just from the psychological learning that I got. So, so much more.

[Speaker 1] (19:06 - 19:25)
Wow. And so when you started to work with, I guess, other, so other people who like you, and it is interesting, isn't it? We often think, oh, well, you know, do I have to be an Olympic standard in my performance to work with someone like you?

But you're saying that's not necessarily the case.

[Speaker 2] (19:25 - 20:17)
Yeah. No, there's, you know, I see it every day. You know, I suppose being a woman, I see all those little issues that women do that they could perform better.

My poor husband, he's the brunt of half of my, you know, my stories when I present telling what he does wrong. So, you know, I think everybody has these failings and we just don't recognise it and just little tweaks that we can do better that can make us perform better. So, you know, and just having, you know, setting our goals is, you know, what I'm about now and how we set our goals.

If we can do that better, our performances can be so much better. And we're all wanting to achieve. We live in a highly competitive world.

It's not just in sport that we're competitive. You know, we've got to compete to get jobs. We've got to compete to get work.

So, you know, if we can apply that to our working environment, you know, there's no difference.

[Speaker 1] (20:19 - 20:35)
And Jo, what do you find when you're out there working, like, you know, even just with the average person? What do you think the things that you notice are the blockers to people achieving their goals? Like all this research and work you've done, what are the most common things that you notice?

[Speaker 2] (20:37 - 21:32)
I think basically for the general person to understand why they want something. A lot of people go into wanting to achieve certain things, but they don't understand why they want it. They think success is money or possessions.

And it's not normally, you know, when you think about what sort of car you want to buy, do you want a sports car? Do you want a four-wheel drive? What are your values?

You know, is your value family or is it, you know, driving fast down the freeway? And sometimes we don't take the time out to understand what our values are and what our big why is. And I think, you know, what Simon Sinek says is just so right.

We need to, it all starts with why. Why do we want something? And so often we set goals, big goals, but we don't understand why we want those goals.

And when the two don't align, that's where the issues happen.

[Speaker 1] (21:33 - 22:09)
Right. So if I'm thinking about, so most of our audience are people who have their own personal brands like you. So, and I guess that why is often a part of the story sometimes.

So when we're building a brand, we don't always, we think about the why as in what's the compelling reason or message of why would I have to say matters? But in this case, it's actually taking the same principle, but applying it in a goal setting context. So it's got a sense of, it's a different sense of purpose than the brand why.

The goal setting why is quite different, isn't it?

[Speaker 2] (22:09 - 23:02)
Yeah, but it must be driven by the purpose. So what's the purpose behind your why? So, for example, for me, I'm helping other people realise their potential.

That's my purpose. So I'm helping other people perform better. And when that happens and when I see performances improve, that's what makes me happy.

And I think people need to realise what makes them happy, what drives what they're doing. And when it's got a purpose behind it, it helps you stay mentally well as well. So, you know, people that go through a lot of adversity are perfect examples.

They hit rock bottom. What does it do to them? It's like this big wake up call.

What's my purpose in life? They start to think about what they really want in life and then they go plan and then they implement it. So it's the same with our everyday goals.

You know, what is our purpose? What drives us? What makes us happy?

And then set about planning and implementing it.

[Speaker 1] (23:03 - 23:15)
So when you say happy, is that the bit around the well-being part to setting the goals? Is that the bit that you've found has been missing for like your experience with athletes and things like that?

[Speaker 2] (23:15 - 24:10)
I mean, there's more to it as well, you know. So what are your values and what do you stand for? You know, it's great that you can have this goal that you want to make a million dollars.

But is that really going to make you happy and is that going to be, you know, what you stand for in the end? Or is it, you know, you want to be happy and only have, you know, a hundred thousand. You know, it's up to you what you deem as being happy.

And sometimes we have this perpetual drive that we've got to be more successful. We've got to have a better car. We've got to have a better house.

But when a lot of people reach those things, they're actually not any happier. They're miserable. So what is, you know, as I said earlier, what's the purpose behind your why?

What do you really want in life? What makes you happy? And when that aligns and that is in tune with your values, then you're going to succeed and you're going to be at your happiest and you're going to be content with your life.

Right.

[Speaker 1] (24:10 - 25:07)
And I remember we had a conversation. So I ran an event at the Gold Coast last year and I asked Jo to speak at it. And she kindly agreed and did a fantastic session with a group of incredible female influencers and women who are experts in their space.

And I remember at one point we were talking about, I don't know if it was on that day, but it was at some time, which I've really reflected a lot on. You were talking about with gold medals with Olympics and I think, you know, versus times. And I think that was something that's really stuck with me about your insights on that.

And it's something I've been really mindful of. Can you share a little bit about your experience with that and then how that's translated working with people on, you know, what we've got control over and what we haven't necessarily?

[Speaker 2] (25:07 - 26:10)
Yeah, that's an interesting point. So often, especially with the high performance sporting world, they want to win and you can never control winning. So it's no use setting goals that you can't control because it only sets you up for failure.

So the pressure that you're under when you set a goal towards winning and that expectation is unbelievable. And mentally, it is really hard to control and cope with. So, you know, goals should never be set towards winning.

It's the same with KPIs. You can't control set KPIs that you can't control. You have to be in control because you can't control how other people may perform.

So when you're running a race, for example, you can't control other athletes that you're competing against. So you can't control the goal of winning yet. You can control a time that you want to do or some part of that performance that you want to do.

You can control that. So when you set goals, you need to be totally in control of what you're doing.

[Speaker 1] (26:11 - 27:26)
And that's I think that's just so fascinating. And it's something that I've not only just applied to myself, but even the clients that we work with is looking at, you know, and particularly if you're a competitive person, you know, you naturally go into I'm not a naturally competitive person. I don't think maybe with myself I am.

But, you know, I don't sort of look outside and go, okay, well, I want to get I want to make more money than that person. Or I want to have more clients than that person or more market share or but I guess there's some people who are naturally competitive and they can sort of fall into that trap a little bit because they've driven that sort of mode. They find that kind of motivates them to to have, you know, to be sort of that elusive something external to compete against.

But at the end of the day, you've I think what I've learned from your comments on that is don't don't focus on, you know, trying to earn more than this person or be on write more books than that person or whatever is more about. Well, just focusing on progress and what that you're continuing to improve and aim for the goal of the time. Like you said, like what's the time goal?

Not the who you're better than goal.

[Speaker 2] (27:26 - 28:08)
Yeah, and sometimes we let our ego take over as well. So, you know, our ego can actually be our worst enemy. So as you're saying trying to write more books and somebody else or trying to have more market share.

That's our ego. And when our ego takes over it actually again causes a small damage because we overestimate our ability and our worth and we underestimate the effort and the skill that's required to actually do the job. And then when we get that way, we start to self-sabotage.

We make excuses about why we can't do certain things, you know, so, yeah, so we've got to control our ego and what can we do? What can we do to the best of our ability and and, you know, be in control.

[Speaker 1] (28:09 - 28:48)
Right and with with goals. So if I'm sitting here and I'm listening to you, I'm thinking okay. So what does this mean in terms of if I'm thinking about my goals for 2020 and I'm thinking about if I'm an expert in my space and you know, I'm operating under my name.com.

I'm thinking about the goals for the year ahead. How do you work out? What like is there a like a set of rules or anything around like how many goals you should have and like what?

How do you know like there's the whole smart goal setting and you know, like how do you sort of help people work out what their goals should be?

[Speaker 2] (28:49 - 31:30)
Yeah. Well, I'm not a fan of smart goals. So for the audience here smart goals are specific measurable achievable realistic and timely the reason with smart goals are, you know, often we set a smart goal, which is in the future.

So it may be six months or a year in advance. But what we don't do is put any little goals in in between which means that it's so far off that our brain just fills a void with what we you know, how we may get there with no direct pathway. So I'm a big believer in effective goal-setting which is another step above which incorporates as we spoke about earlier focus, which is our why our influences our values and what we stand for and lastly the effectiveness our strategy a well-defined strategy to get there, which means that we can have this beautiful map that provides with the motivation and the momentum to keep us going.

So I'm a big believer as well that we set, you know, small goals and all the way along. So we're going daily weekly monthly three monthly six monthly yearly. So this is constant pattern of goals and I'm a big believer in setting two smaller goals that we can achieve and one that's going to push us to a stretch.

So, you know a rule of thumb for me is one that pushes you to a stretch is one that you know, if you say something other people laugh at you and the guys really that to me is a stretch and and but what we've got to do is we've actually got to believe in that ourselves. And and so with smart goals and we see it all the time in the sporting world with smart goals, you know, it's got to be realistic and what happens is a lot of coaches will go. No, that's not realistic enough and I'll knock it out of you.

Whereas, you know, you really should have a goal that sort of challenges that makes you work towards it because that puts you under stress and we know that you know, stress is some stress is good. In fact, yeah, most stress is good. It's only when we've got too much stress.

So stress makes us work towards our goals. So we've got when we've got a goal that scares us that makes us work towards us. But the two smaller goals that are easy to achieve when we get them and we reward ourselves.

What we do is we give ourselves a boost of dopamine and that pushes us on to doing more and more goals. And and you know, there's a consensus now in the medical world that we're actually all low in dopamine. So if we can set lots of small goals and reward ourselves regularly, that'll boost our dopamine and low dopamine's been said to be the cause of depression and we now knows it causes Parkinson's.

So we need to boost our dopamine levels by setting lots of small goals.

[Speaker 1] (31:31 - 33:21)
And I'm thinking that you know, if you're in in the personal branding space, you know, big part of that is resilience as well. Like if you've got those smaller goals because you know, it's it's hard, isn't it in this game? Like you don't have your sales manager rocking up on Monday morning going right.

How did you go last week? And you know, you've got to come up with this stuff yourself. There's there's no unless you've got a coach yourself, but you know, and sometimes like people kind of they don't I don't know if you find this but I find sometimes people kind of going to this game and I'll ask them.

So what's your revenue goal? Like what is it that you'd like to achieve and more often than not I find particularly women is that one will be I don't I just want to replace my income from my job. Or I have no idea.

It's either that or I want to be three million dollars a year or I have no idea what's realistic. And so I'll just go along and and then by the end of the year, then we go even they haven't achieved anything because we just it's too big. Like you said, it's like the goals too big or it just don't even know what what's possible for you.

So there's no plan or anything. But the just trying to work out. I think I like that with the three goals and it's something I've really taken on from you is working out what they are for 2020 just and even for the team.

I think for those who are listening, if you if you've got a practice and even if it's yourself in your business manager, it might not be, you know, in this game, we don't have a big team, but just being able to work out. Like you said, I think those daily and weekly goals just to keep that momentum going.

[Speaker 2] (33:21 - 34:23)
Isn't it? Yes. Yeah.

And then the other thing I like to have is a backup strategy. So, you know, and I had always, you know, we always on diets women always on diets. And I know there's lots of men listening as well.

You know, we say we're going to go on a diet and then somebody brings out a plate of cookies and you go, oh, I really want one. You take that one and then you go broken my diet. So I might as well quit.

So what's the backup strategy? You know, we really need a backup strategy to make sure that we we stay on course. So, you know, what are some of the things that you can do as your backup strategy?

Have you got backup strategies and a lot of people don't but when we actually plan so what are some of the obstacles that you may encounter, you know, maybe it might be that you've got so many so much work on this week that you know, it's going to be hard. So hey, I'm going to go lighter on myself this week than next week. I'm prepared.

I know that I may not achieve this week. So what are the obstacles that you're seeing and have you made backup plans for those obstacles and many people don't they just set goals and go. Yeah, that's it.

And then they break them and don't get back on track again.

[Speaker 1] (34:24 - 34:56)
That's so true. I remember having a client a few years ago and she contacted me and she said this is my last ditch effort in launching my my practice. And you know, we can't have any failures like this is it.

It's like, okay. Well, you know, like because failure is a big part of launching your practice because if you don't know what the market's going to buy, you've got a fact. Is that something that you do when you're working with people which is kind of the backup plan I got.

Yeah.

[Speaker 2] (34:56 - 35:47)
Yeah. So we're all going to find out. Failure is part of life failures about where you learn.

But when you've got the goals, then you're more resilient. You're more prepared for those obstacles. You're prepared for failure, you know, it's going to occur.

So you don't fall down in a heap when you've got goals because you've actually said, okay. These are the obstacles. So the obstacles are basically the failures that you're going to have.

So just like you're going to have that cookie and I have that piece of chocolate that's going to be your failure. But what are the strategies that you put in place to overcome those failures and when you've set goals, you're more resilient. You're more prepared to go back and keep working at it.

You're going to come back again. So yeah, and you know, you really and we when we set goals just in our head. That's not good.

We've got to write them down. We've got to have a visual that we can see them all the time. So it makes us accountable personally and you know, there's a lot of research on this.

You need to have it written down.

[Speaker 1] (35:48 - 35:54)
So in your office up on the wall the fridge doesn't really matter as long as the back of the toilet.

[Speaker 2] (35:54 - 36:12)
Door is a really good one because you've got to focus on it every day. So I'm thinking you might have to do that. I've got in other spots, but that's a good one.

You know the back of the toilet door because sometimes when it's up on your wall, you get so busy. You don't really look at it. But when you sit the toilet, you got nothing to do.

What do you do? You look at the wall.

[Speaker 1] (36:14 - 37:06)
I love it. And so if it in this context and even for those people who have got a practice and a personal personally brand of business and you can understand. Yes, you know, you've got that yourself as well as this area of expertise that you've worked so hard on for so many years if you were like if you're working with someone like that, or if you had your time again in your practice.
What advice would you have for them? If they were looking at, you know, like if they if someone's early in their game building their practice because you've done a phenomenal job and built yours up to where it is now. What's what's been the biggest insight of what you've learned that you could pass on do you think probably planning and knowing more and I don't you know, I must thank you.

[Speaker 2] (37:06 - 37:59)
You've done helped me so much with with the branding and and what I need to do. And I think that's probably been my failure in that. I didn't have enough skills in those areas.

So, you know, so with goals I go back to that. We should always backward plan. But when you don't know sometimes what you've got to do it makes it hard.

So so I probably learn a lot more and I think I left it probably a little bit late. So I would plan a lot more about what I need to do with the personal branding if I had my time again and and work more on that. And I think that's now what I'm starting to incorporate now.

And I think that's for me to take that next step. I need a lot more brand name recognition. So people know what I'm about.

So that's that's a process that I'm still working on now.

[Speaker 1] (38:00 - 38:24)
Yeah, and I think it's an it's it's always evolving, isn't it? Like just as you practice grows and your message grows and your programs grow and now you've got a diagnostic as well. So the whole other level of positioning now that you've got, you know, diagnostics such a powerful tool.

So are you happy to tell us a little bit about your diagnostic and how it works and what you've done with that with your IP?

[Speaker 2] (38:24 - 40:17)
Yes, certainly. So diagnostic was basically to show people if they're setting goals appropriately, so you can actually access that by going to proactiveperformanceaustralia.com. So I know it's a long name but to all one word proactiveperformanceaustralia.com and the goal setting indicators on there. So that'll tell you basically if your focus is really clear if you know what you're trying to achieve. So so knowing you why your influence if you have your standing by your values that you want. And lastly whether you're setting appropriate goals.

So are you planning? How do you have short-term goals? You knowing how to set goals effectively so that that will show you whether your your goal setting is effective in how it should be set.

And it's very interesting. So we're seeing we're sort of adding taking a lot of that research and adding it to what we already know and and it's been very beneficial for us as well. So we're seeing different people have different strengths, which is quite fascinating, right?

Because you're doing quite a bit of this work with schools as well. Is that right? That's correct.

Yeah, so very interesting. So that's a that's a minefield. I don't think schools are willing to acknowledge some of the mental health issues that they've got.

There's a lot of the public schools are seeing it and they're openly recognizing it. But I think the private schools don't want to acknowledge that they've got issues because if their schools got issues are the parents going to want their children to attend. So they you know, we've been working with a lot of students in the in the private schools and it's just so sad that they're screaming out for help.

But there's nobody there to help them and you know, the schools don't want to acknowledge. They've got the problems.

[Speaker 1] (40:17 - 40:59)
So anyway, still a little way to go because again, sometimes I don't know if this is the case. But sometimes like you said, sometimes it can feel like it can affect the brand of the school. And so we it's sort of it's like workplaces admitting they've got a stress problem.

We can't put stress management programs on because they were admitting that we've got a stressful workplace to work in. Sometimes it's a challenge to work work around. And I think for those who have got IP that is around particularly some of the mental health space and well-being is trying to get the right angle to be able to sell the message isn't it?

[Speaker 2] (41:00 - 41:16)
That clarity is you know, what we're trying to work on is to come in a way that is going to be open and you know, transparent for them but not sort of acknowledge that it's just about fixing mental health. That's a bit of a challenge still. Right.
[Speaker 1] (41:18 - 41:42)
Jo, you've been so generous with your insights and knowledge today. And so for those who are, if you want to go and follow Jo, you have joannelove.com, which is where you've got a lot of your personal brand and your IP and your speaking and your blogs and all that sort of stuff and your workshops. And then if you want to go and test out or go and take what's the actual diagnostic called again?

[Speaker 2] (41:42 - 41:44)
The effective goal setting indicator.

[Speaker 1] (41:44 - 42:10)
Effective goal setting indicator. So if you want to go and take that, go to proactiveperformanceaustralia.com, go and jump on there, take the questionnaire. And I think, you know, I've done it and we did it with a group of fantastic women that and I got so much out of it, so much insight and working with you.

So I really encourage you to go on, make sure you jump on there and fill that out and get your report back.

[Speaker 2] (42:12 - 42:17)
And if there's also, sorry, excuse me, Jo, there's also an online course with that as well that they can do.

[Speaker 1] (42:17 - 42:29)
Oh, okay. So they can go on and download that or they can buy it online. Yeah.

Okay. Terrific. And you've got other books as well.

You've written a couple of books. They're on your website too. Yes.

[Speaker 2] (42:29 - 42:44)
Yes. Yes. So I've got Champions are Made When the Stands are Empty, which is all for athletes, Head Games, which is for athletes again.

And then I've got a book for women as well. So there's three books there.

[Speaker 1] (42:45 - 42:45)
All right.

[Speaker 2] (42:45 - 42:46)
Terrific.

[Speaker 1] (42:46 - 42:53)
That's great. So and if people want to reach out to you, so they either go to those websites, are you around on social media as well? Yes.

[Speaker 2] (42:53 - 42:58)
LinkedIn. So the best one probably is LinkedIn. So just Joanne Love on LinkedIn.

You can find me there.

[Speaker 1] (42:59 - 43:58)
All right. Terrific. Well, thank you so much for joining us today.

You've been so generous with your insights, particularly being on the road and traveling and off the back of your big keynote over there. So we wish you every success. And what I'd love for you to do for those who are listening, I'd love for you to reach out to Jo and myself and let us know what goals have you put in place for 2020.

I know Jo talked to me about telling people, like telling people about some of what some of your goals are and, you know, sort of gets you excited and pumped and a little bit accountable too. So reach out to either of us, but jump on Jo's website and particularly proactiveperformanceaustralia.com and take the questionnaire and even share your insights. Like, what did you learn from it?

What have you learned that's where you're like, is it you're pretty good on your Y, but you need to spend more time in your influence area. Love to know your insights. So please reach out.

And thanks again for jumping on.

[Speaker 2] (43:59 - 43:59)
Thanks for having me, Jane.