Too often the clients of consultants simply doesn’t know they’re in a sales meeting. And sometimes the consultants don’t know either. Because of that, it becomes really hard to sell.

So, how do you suddenly start talking about what you have to offer when no one is expecting it? How do you get and run a sales meeting?

Over the last few weeks, I’ve spent a lot of time speaking with people around what’s going to happen in 2025, particularly how to leverage social media and branding for business growth.

Did you know 2 LinkedIn accounts are created every second? In 2015, LinkedIn grew by over a mind-blowing 50 million members. LinkedIn still has a long way to go before it runs out of steam and money and competitors catch up.

In business, we must always adapt to changing environments, economies, and audiences. In 2024, those changes were much bigger than normal. In fact, we’ve experienced a ‘business earthquake’. So, what are the biggest content trends of 2025? Let’s find out.

B2B marketing and sales are vital every year, but things are changing. Here are the top B2B marketing and sales trends for 2025!