Facebook, Instagram, Pinterest, LinkedIn, X, TikTok, and YouTube — each performs best at different times. Here are the best times to post content in 2025.

When you’re creating content for social media, one of the main challenges is reaching your target audience on each platform. It’s difficult to rise above the noise, get your content in front of the right people, and make an impact. Especially as social media algorithms have moved away from chronological timelines and into curated feeds.

Knowing the best time to post on each social media platform is one way to make sure that you’re getting the best engagement possible on your content. But that data is always changing.

So, when is the best time to post on social media platforms in 2025?

Here is the latest information compiled from research by StoryChief, Social Champ Brandwatch, Sprinklr, Persuasion Nation, and Influences Marketing Hub.

Keep in mind that data varies between information providers and active audience tomes can also vary between industries. Of course, you will also need to take into account the dominant geographical location and time zone of your audience. But also test, and retest to see what works best for you and your audience.

Best Time to Post Content

Best Time to Post on LinkedIn in 2025:

9am-12pm Tuesdays, Wednesdays, and Thursdays. (Source: StoryChief)

Best Time to Post on Facebook in 2025:

9am-3pm Wednesdays and Fridays, 12pm-8pm Saturdays and Sundays. (Source: StoryChief)

Best Time to Post on Instagram in 2025:

12pm-2pm and 8pm Mondays, 10am-3pm Tuesdays and Wednesdays, 10am-3pm and 7pm Thursdays, 12pm-1pm Fridays, 8am-11am Saturdays, and 11am-1pm and 6pm Sundays. (Source: Social Champ)

Best Time to Post on X, formerly Twitter, in 2025:

8am-12pm and 5pm-6pm Wednesdays and Fridays. (Source: Brandwatch)

Best Time to Post on Pinterest in 2025:

8pm-11pm any day, especially Saturdays. (Source: Sprinklr)

Best Time to Post on TikTok in 2025:

4pm-5pm Tuesdays, 8am-9am Fridays and 2pm-3pm Sundays. (Source: Persuasion Nation)

Best Time to Post on YouTube 2025:

2pm-5pm Mondays, 11am and 2pm-4pm Tuesdays, 9am and 2pm-4pm Wednesday, 2pm-4pm and 6pm Thursdays, 2pm-4pm Fridays, 9am-11am and 4pm Saturdays and 9am-11am and 3pm Sundays. (Source: Influencer Marketing Hub)

Reviewing Your Own Metrics

At the end of the day, however, there’s a reason that social media is called social media. On each of these platforms, you will be part of your own specific community. And each one of those will operate slightly differently in terms of engagement.

What that means is that when it comes to the best time to post content for you, what really matters is what your own metrics say.

Google Analytics

Google Analytics allows you to dig deeper into your website traffic, by revealing the busiest times of day as well as identifying the top referrers. You’ll see on the demo site below that most traffic flows through at 9am on Tuesday and 12.5% comes from Facebook.

Your own information will be unique to you and can guide your content timing.

Meta Business Suite

When scheduling Instagram and Facebook posts, Meta Business Suite also presents several ‘Active times’ options. This allows you to efficiently schedule your post for when your audience is most active on those platforms.

Other Social Media Analytics

There are lots of other options for determining your own metrics. Some of the best are:

Sprout Social
HubSpot
Hootsuite
Buffer
Iconosquare
BuzzSumo
Snaplytics
Keyhole

Any of these options will help you to analyse your own data to ensure that you’re getting information out at peak times for your own clients.

Beyond Metrics

It’s important that you also spend time getting to know your audience and engaging with them. What are their habits and routines? When are they coming into your Facebook groups? When are they reaching out to you via Insta? When are they scrolling TikTok?

Once you get to know those patterns, you can tailor your content posting to suit their needs. Additionally, once you’re engaging, you’ll be able to directly communicate with your audience to let them know when content of value will be posted. They’ll be more likely to check back in when they know something they’re interested in is on its way.

Just Do It

Keep in mind you can review all the data and metrics you want, but if you aren’t actually putting up any content, all that information is pointless.

Trying to work out the best time to post content is almost a job in itself. It can be distracting, and paralysing even, because it feels all too hard. That makes it easy to give up.

To be quite frank, you just need to get it done, and sometimes it doesn’t matter what it looks like. In the end, all that matters is that you just do it.

Seth Godin says, ‘My best advice: Get in the habit of winning, of shipping, of having customers that can’t live without you. Once you’ve demonstrated you know how to do the art, then go after the windmills.’

Seth’s advice is great here. Worry about when to post later. Now’s the time to get the content done. Once you’re in a habit of creation and leveraging, then you can focus on the best times to get it out there. In the meantime, just do it.

I’d love to hear your thoughts…

Best Time to Post Content in 2025