In the book, he talks about the two teams traditionally found in every workplace: management and labour. He also talks about a new third team – the linchpins. These are people who figure out what to do when there’s no rule book.

In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.

There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.

I recently worked with a group of sales people on building their Personal Brand as part of their position as thought leaders in their industry. We spent a considerable amount of time talking about testimonials and their value.

There is no doubt about it, the strategic use of LinkedIn offers small businesses and entrepreneurs an abundance of benefits. It enables you to engage with and influence your peers, clients and potential customers.

I recently worked with an organisation that was concerned about the LinkedIn profiles of its staff. “All the profiles have been written professionally; we think they’re nice and polished,” the Marketing Manager said. “We even had professional photos taken.

With more than 400 million people registered, it’s easy to get lost in the beast called LinkedIn and put it in the too-hard basket. What many clients I work with don’t realise is that LinkedIn first and foremost is a search engine, so it acts like Google.

With more than 365 million users, LinkedIn is a great opportunity to grow your business in front of a highly targeted audience. It was originally created for executives only but has grown to connect professionals at all levels – even graduates, who are the fastest-growing LinkedIn demographic.

By now, you may be aware that LinkedIn offers you to be a member of a group. In fact, you can be a member of up to 50 groups. There are millions of different groups available.

Did you know 2 LinkedIn accounts are created every second? In 2015, LinkedIn grew by over a mind-blowing 50 million members. LinkedIn still has a long way to go before it runs out of steam and money and competitors catch up.

The old ways of selling have changed. It used to be about calling. It used to be about samples and then trying to get meetings with people. Now it’s quite different. Now it’s about leveraging people’s social networks.

Basketball legend Michael Jordan once said: “Talent wins games, but teamwork and intelligence win championships.”

I recently worked with a client, Peter, in financial services, who said he was spending a lot of time trying to grow his business through LinkedIn but found he was wasting so much time that he gave up and decided to just focus on his old sales methods.

In 1988, an Australian woman called Leisa Campbell took the world by storm. She was an Australian body builder from Victoria. She won Miss Australia, Miss World and Miss Universe. Leisa travelled the world, competing and living in Europe and the US.

Kylie and I were recently at an event where there was a buzz around LinkedIn’s new feature called the Social Selling Index (SSI).

This week I was interviewed on Channel 9’s ‘Mornings’ with David Campbell and Sonia Kruger. If you’re busy at work you possibly missed it, but it could be helpful if you’re trying to make a move!

With over 347 million people now on LinkedIn, the noise can become a little overwhelming. I don’t know about you but I’m now removing some people from my feed or being skeptical of their motivation for attempting to connect.