Insights
Top 5 Social Media and Branding Practices for Business Growth in 2025
Over the last few weeks, I’ve spent a lot of time speaking with people around what’s going to happen in 2025, particularly how to leverage social media and branding for business growth.
How to Use Visual Communication to Reduce Over Communication
Visual communication includes infographics, diagrams, flow charts, roadmaps, charts, graphs, visual reports, mind maps and more. And they’re great for ensure that you’re communicating well with your audience.
How to Commercialise the Clubhouse App
If you’re a business owner or an expert, you’ve probably heard about the Clubhouse app. The Clubhouse app is an invite-only, audio-based iPhone app, that’s essentially a social network where instead of posting, or tweeting, you’re chatting. But can you make this work for your business? Here’s how to commercialise the Clubhouse app.
Viral Content: You never know where a piece of content will go
On the 26th of January 2019, my now-fiancé Mark decided he would propose. In an interesting turn of events, our proposal became viral content! Here’s the good and the bad of content that travels.
What Type of Content Creator are You? How to Become Prolific in Your Content Creation
I recently worked with Megan, who came to work with me on her content strategy and creation for her business. She said, “I’m really struggling. I want to create content like videos, blogs and podcasts, but I just feel like I’ve lost my creative mojo.
The Top 10 Tribe Building Trends for 2019
2018 has been a big year. We’ve seen a lot of changes in the way leaders, influencers and personal brands operate. It’s not just about being a leader anymore; it’s about leaders and organisations tapping into the influence and tribes of their people.
Leader to Ambassador: How to Go from Attracting to Finding Talent
In the book, he talks about the two teams traditionally found in every workplace: management and labour. He also talks about a new third team – the linchpins. These are people who figure out what to do when there’s no rule book.
The 4 Most Underutilised Influencers You Need To Use In Your Marketing Strategy
In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.
How Influencers can Humanise a Brand for Business Growth
There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.
12 Practical Tips Every Expert Needs on Instagram
Would you believe that as of September 2017, Instagram had reached 800 million monthly active users? This staggering figure was up from 600 million in December 2016.
What's your Story? How Influencers can Get Cut-through on Instagram
Remember the phone book? It wasn’t so long ago that when we needed a service or product, we’d pick up the phone book and search for a business that could help us.
Three-Dimensional Social Media for Experts
I was recently working with a client who was an expert in her field of women’s leadership. She was frustrated that she’d been spending a lot of time on social media, particularly LinkedIn and Facebook, yet her social media strategy wasn’t working.
The Underestimated Power of Content Curation for Personal Branding
When I was little I remember trying to talk my dad into things I wanted like new shoes or a new cassette (yes I’m showing my age!) but I didn’t always go too well because mum was the boss and was in charge of those types of decisions!
The Top 5 Things Damaging your Personal Brand
Everyone is time poor, there are so many things going on and choices to be made every day. People often ask me, “if I had to implement just a handful of touch points that communicate my brand well what would they be?”
Brand for the Solopreneur: Should I use my Personal Facebook Page for my Business?
I get asked this question regularly as I see people who are trying to build a business though a hobby on the side of their job or are a full blown solopreneur. The challenge is to be able to streamline and anyone who knows me knows I’ll try to find the fastest way to get a result!