Insights

Content Creation, Influence Jane Anderson Content Creation, Influence Jane Anderson

Why Content Marketing Works

When you’re in business or building your own personal brand you need to get noticed. You need to get clients and customers, awareness, and leads. And that means you need to be marketing.

Seth Godin is famous for saying, ‘content marketing is the only marketing left’. Here’s why content marketing works.

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Content Creation Jane Anderson Content Creation Jane Anderson

How to Measure Content Marketing Performance

When you’re posting content it’s easy to get caught in the vanity metrics around likes, comments and shares. And when you start looking at these to measure your content marketing performance it’s equally easy to wear yourself out trying to create more and more content, as you continue to chase more likes, comments, and shares.

Stop measuring vanity metrics like 'likes' and 'shares'. Learn how to measure content marketing performance for real success.

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