Seth Godin says that ‘people buy stories, relationships, and magic’. If you can captivate your audience with story in your content marketing, it means you will inspire, engage and motivate them to do what you want them to do.

Gayle Smerdon is a culture and learning expert and a member of our Women With Influence women’s business coaching community. Over the last 15 years, Gayle has listened to colleagues and teams, observed leaders and organisations.

Ros Weadman is an award-winning brand communication and reputation expert. She has more than 35 years’ experience in public relations, branding and marketing communications.

To you, it may not feel like anything special, but the cultures that have become a part (even a small part) of who you are are a fantastic element of what makes you wildly unique. That’s why connecting through culture is important.

Your hobbies provide a creative outlet that signals to your audience your inner values while also helping you stand out from the crowd. These are a valuable way to connect with your audience and find common ground that you might not have otherwise found.

The world is incredibly noisy today. It’s harder to stand out whether you’re building a personal brand or a practice, looking to elevate your leadership or simply job seeking. But exceptionality is the key to doing just that.

So what is exceptionality and how can you achieve it?

As a leadership coach Stacey Ashley wasn’t content with being a great leader in just one organisation. She wanted to develop great leaders in a variety of organisations. Here’s how she did it.

Humanising your sales communication means that you can be ‘in the room’ when you’re not in the room. Here’s what you need to know.

Are you trying to say too much? Giving out too much information? Having too many calls to action and next steps? Here’s what you need to know if you want to learn how to streamline communication.

When it comes to your business, it’s vital to understand the importance of being specific. Here’s what you can learn from Love on the Spectrum.

Learning how to find a mentor is vital for your practice. Good mentors inspire you, stretch you and open up your mind. Learn more.

2021 has been the year to shake off the 2020 doldrums and put a laser sharp focus on your personal branding. Here are our top 8 personal branding trends of 2021.

If you’re a business owner or an expert, you’ve probably heard about the Clubhouse app. The Clubhouse app is an invite-only, audio-based iPhone app, that’s essentially a social network where instead of posting, or tweeting, you’re chatting. But can you make this work for your business? Here’s how to commercialise the Clubhouse app.

I’ve written previously about how to lead with intentional influence in 2021. But what is intention, intentional influence or intentional leadership? In practice, for leaders, this means seeing the big picture. It means understanding the connections between disparate parts of your team or your community or even the issues that relate to those disparate parts.

Each year many of us pick an annual word for the year as opposed to choosing a New Year’s resolution, which makes sense as the research shows that around 80% of new years resolutions fail to be achieved. A word wheel might be a better choice. Here are the five steps you should take.