Insights
Top 5 Social Media and Branding Practices for Business Growth in 2025
Over the last few weeks, I’ve spent a lot of time speaking with people around what’s going to happen in 2025, particularly how to leverage social media and branding for business growth.
LinkedIn Best Practices to Boost Your Presence in 2025
Did you know 2 LinkedIn accounts are created every second? In 2015, LinkedIn grew by over a mind-blowing 50 million members. LinkedIn still has a long way to go before it runs out of steam and money and competitors catch up.
Top Content Marketing Trends in 2025
In business, we must always adapt to changing environments, economies, and audiences. In 2024, those changes were much bigger than normal. In fact, we’ve experienced a ‘business earthquake’. So, what are the biggest content trends of 2025? Let’s find out.
The Power of Framing
Framing is a powerful language. It’s the language that leaders use to position and create context, to shape reality and circumstances. Framing primes your audience for your information, message or solution.
The Value of Humility: The Secret Ingredient in Tennis Star Ash Barty’s Brand
Ash herself credits a lot of her success to a mindset of humility. The value of humility is that it teaches ultra-high performers to become more vulnerable and seek out human connection. This supports you in your work and your life. Read more.
Celebrate Your ‘Nos’ (and Why It’s Not the Same As Celebrating Failure)
I remember sitting at my desk in my home office in late 2016 and my good friend Simon called. He and I were in a sales training course and both working on improving our ability to overcome the fear of rejection.
But celebrating your nos, isn't celebrating failure. It just means you're one step closer to yes.
IMPACT: Why You Need Both Personal Branding and Thought Leadership
My good friend and my co-founder at The Business Ignite Project, Nick Barnsdall is the author of Better Business Better Life and the co-founder of the Navig8biz Community. He’s also an excellent example of personal branding thought leadership.
Consistent Authenticity: How to Build Brand Authenticity
Your brand authenticity is important, but to create it you really need to be consistently authentic. Here’s how to build brand authenticity with consistent authenticity that builds connection.
Give The Gift of Personal Branding Learning This Christmas
Is it time to learn personal branding? These books, courses and other items can help you do just that!
How to have good mental health while building your personal brand
Having good mental health in business (in any business!) is important and that includes when you’re building your personal brand. Here’s how to keep your mental health strong during that process.
New Year’s Removals, Routines and a Ruckus- Create Success in 2020
It might sound a bit odd, but I cut back on anything that would generate too many new enquiries, such as videos, speaking events, travel and client load. I started to assess some bigger questions so I could create a life by design.
What Type of Content Creator are You? How to Become Prolific in Your Content Creation
I recently worked with Megan, who came to work with me on her content strategy and creation for her business. She said, “I’m really struggling. I want to create content like videos, blogs and podcasts, but I just feel like I’ve lost my creative mojo.
Lighthouse Leadership and Keeping the Vision Clear | Visible Leadership
One of my favourite places in the world is Cape Byron Lighthouse at Byron Bay. I have fond memories of climbing up to the lighthouse with my sisters and cousins on weekends to take in the view over the New South Wales coast, at Australia’s most easterly point.
Get up to $10,000 in funding from the Queensland Digital Marketing Grants
Are you overwhelmed with where to start with your marketing and lead generation activity? Trying to identify the right mix of LinkedIn, social media, content creation, newsletters, webcasts and podcasting without losing money?
Moments That Matter: How Your Leadership Brand Is Defined In Moments Of Truth
Earlier this year I got engaged, which was a lovely celebration. During our holidays, we took some time to have a look at some potential venues and decided to go and have a look at a venue in the Gold Coast that I had been thinking about for some time.