Insights
How to Put Yourself Out There in Your Content
2012 was a disaster. I started my business in 2009 but in 2011 we had the Brisbane floods and business went quiet. Then in 2012, 17,000 jobs and all training was cut from the public service for almost two years. 80% of my contracts were with government departments.
Embrace Your Uniqueness
If you’ve ever seen an Angostura Bitters bottle with its oversized white label, you’ll know it’s pretty distinctive. But many people don’t know the story behind the bottle’s appearance. And it’s a story worth telling, one that highlights the importance of embracing your uniqueness.
Your Content Curation Strategy is Invaluable to Your Content Marketing
I have an amazing friend, Kali Gray. She’s a ‘non-diet’ dietician. She helps her clients feel good and have more energy through better nutrition, self-care and wellbeing. As you can imagine, eating healthily is a big part of Kali’s brand.
Creating Educational Content is Vital – Here’s Why
Sarah came to me because she had a problem. She had a successful business that was past its infancy and ready for a strong growth phase. She had a small, but dedicated team behind her.
New Year’s Removals, Routines and a Ruckus- Create Success in 2020
It might sound a bit odd, but I cut back on anything that would generate too many new enquiries, such as videos, speaking events, travel and client load. I started to assess some bigger questions so I could create a life by design.
What Type of Content Creator are You? How to Become Prolific in Your Content Creation
I recently worked with Megan, who came to work with me on her content strategy and creation for her business. She said, “I’m really struggling. I want to create content like videos, blogs and podcasts, but I just feel like I’ve lost my creative mojo.
Lighthouse Leadership and Keeping the Vision Clear | Visible Leadership
One of my favourite places in the world is Cape Byron Lighthouse at Byron Bay. I have fond memories of climbing up to the lighthouse with my sisters and cousins on weekends to take in the view over the New South Wales coast, at Australia’s most easterly point.
Get up to $10,000 in funding from the Queensland Digital Marketing Grants
Are you overwhelmed with where to start with your marketing and lead generation activity? Trying to identify the right mix of LinkedIn, social media, content creation, newsletters, webcasts and podcasting without losing money?
Leadership Communication for the Five Generations at Work
The year 2000 was an exciting year. Sydney hosted the Olympics, businesses were frantically getting ready for the millennium bug and I started a new job.
100 Ways: to Put Yourself Out There
When I was 15, my favourite subject at school was French. I desperately wanted to live as an exchange student in France, but mum and dad said no as it was too expensive. So, I decided to get a casual job to pay for it myself.
Catalyst Content For Leaders Driving Change
I was recently speaking to Grace, a communications consultant who was frustrated that she couldn’t motivate her leaders to create content. She always had to come up with the ideas and hand the content to them on a silver platter.
The Three Key Sales Meetings You Should Be Having Each Week
So when I’m working with people, one of the first questions I ask is – who are the people that you need to be selling to? How many of those people have already bought from you? And what do you do to remain connected to them?
Moments That Matter: How Your Leadership Brand Is Defined In Moments Of Truth
Earlier this year I got engaged, which was a lovely celebration. During our holidays, we took some time to have a look at some potential venues and decided to go and have a look at a venue in the Gold Coast that I had been thinking about for some time.
How to Build your Non-Celebrity Personal Brand
In 1973, Erica Jong wrote a book called, Fear of Flying. It was a novel famously controversial for its attitudes towards female sexuality and was featured prominently in the second wave of feminism. It sold 20 million copies worldwide, and she went on to write another 10 fiction books, 7 non-fiction books and a series of anthologies and poetry.
We’re Less Noisy than We Think
I first started writing copy for newsletters, websites and social media 10 years ago – but I had one big fear. My fear was the dreaded unsubscribe button; that people would stop reading what I had to share.
8 Steps to Remove Creative Blocks
One of the things that hold people back from their expert to influencer journey is removing creative blocks. We often have all this knowledge bubbling away in our heads, but the only way you’ll see yourself shifting from being an expert to an influencer is by sharing your knowledge and ideas.
Trusted at the Right Place and Time
Being at the right place at the right time builds trust and can be life-changing for your customers and teams. Dutch visual artist Berndnaut Smilde is best known for creating perfect miniature clouds in unusual locations from coal mines to cathedrals.