I recently had the pleasure of interviewing Seth Godin on the Jane Anderson Show Podcast. Seth Godin is a legend in the business world and has been nicknamed the godfather of modern marketing. Author of 19 books, thousands of blogs and podcasts, he is able to captivate a wide audience with his infectious enthusiasm and sharp humour.

In 2016, the Thunder River Rapids ride at the amusement park Dreamworld, in Queensland, experienced a mechanical failure that resulted in the deaths of four people. Forty-eight hours later, the board for Ardent Leisure (the owners of Dreamworld) held its Annual General Meeting as if nothing had happened.

Last weekend, I went to see one of the most powerful women with influence on the planet, Nigella Lawson. She is the author of eight books, and has sold more than 10 million copies worldwide.

Earlier this month, Katelyn Ohashi became an overnight sensation, not only in the gymnastics world but on social media as well. You just have to watch her performance to see why it became viral on YouTube.

The compulsion to compare one’s accomplishments to another’s to determine relative importance.

I remember the day like it was yesterday. It was about 4 years ago at an event and I felt this weight crushing me and following me around. It was almost suffocating.⠀⠀⠀

2018 has been a big year. We’ve seen a lot of changes in the way leaders, influencers and personal brands operate. It’s not just about being a leader anymore; it’s about leaders and organisations tapping into the influence and tribes of their people.

In the book, he talks about the two teams traditionally found in every workplace: management and labour. He also talks about a new third team – the linchpins. These are people who figure out what to do when there’s no rule book.

Unless you’ve been sleeping under a rock, you would know the Invictus Games were held in Sydney recently. Patron Prince Harry and his wife Meghan Markle were Down Under to launch the Games, an international multi-sport event in which wounded, injured and sick members of the armed services compete.

Most of us don’t trust anything that seems a bit too perfect. In the age of social media and the way we consume information, the more real something is, the more we tend to trust it.

In 2008 I started life again. My ex-husband was having an affair so I left town due to shame and embarrassment of him being proud of the fact and telling anyone who would listen.

In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.

In 1999, my family and I spent the summer in Europe. We did the Griswold’s European Vacation where my Dad was the driver, and I was the navigator. My job was to read the map and to ensure we didn’t take a wrong turn.

Over the weekend there was no better example of this than when Jonathan Thurston (or affectionately known as JT), the captain of the North Queensland Cowboys played his final game of professional rugby league football.

Newsletters are like the Jason Bourne of marketing. They just don’t die! You may think driving your social media campaigns, Google AdWords and search engine optimisation will remove the need for newsletters.

There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.

In 2015 something seismic happened in the world of Instagram. At the time, Taylor Swift overtook Kim Kardashian in terms of followers, surpassing her at the 45 million-follower mark. At the time Kim had released a coffee table book called “Selfish” and to date has published 4396 posts.

On the 19th of May 1536, King Henry VIII beheaded his wife and Queen of England, Anne Boleyn. Anne had been crowned Queen of England on the 1st of June 1533, and on the 7th of September, she gave birth to the future Queen Elizabeth I.

Would you believe that as of September 2017, Instagram had reached 800 million monthly active users? This staggering figure was up from 600 million in December 2016.