Automation in your business does make things fast and easy for your customer. But at a certain point automation can stop being supportive (at least on its own). The tipping point is different for everyone.

Here’s what you need to know!

if you want to reach a particular destination, you need a roadmap to get there. If you dream of achieving certain goals in your practice, you need a quality business strategy.

But this is where many people often fall backwards a bit. They dismiss business strategy as something only big corporations bother with. Or they map out a few rough ideas and call it good enough. Or they may feel afraid to put resources towards a business strategy when they’re in the trenches of the day-to-day.

But having a strong business strategy could be just what you need to elevate your consulting practice – and business strategy consulting could be the key to that.

In this edition of Shining the Light series, I'm thrilled to introduce Arabella Macpherson, a leader in executive communication and influence, helping professionals across Australia elevate their impact and presence.

Keeping your business sustainable in the long run can be hard to do. Research shows that 20% of Aussies businesses fail in the first year of operation, 60% fail in the first three years.

So how do we avoid that? So how can we achieve business longevity?

Too often the clients of consultants simply doesn’t know they’re in a sales meeting. And sometimes the consultants don’t know either. Because of that, it becomes really hard to sell.

So, how do you suddenly start talking about what you have to offer when no one is expecting it? How do you get and run a sales meeting?

Over the last few weeks, I’ve spent a lot of time speaking with people around what’s going to happen in 2025, particularly how to leverage social media and branding for business growth.

Did you know 2 LinkedIn accounts are created every second? In 2015, LinkedIn grew by over a mind-blowing 50 million members. LinkedIn still has a long way to go before it runs out of steam and money and competitors catch up.

In business, we must always adapt to changing environments, economies, and audiences. In 2024, those changes were much bigger than normal. In fact, we’ve experienced a ‘business earthquake’. So, what are the biggest content trends of 2025? Let’s find out.