Is it time to learn personal branding? These books, courses and other items can help you do just that!

In Content Club, someone recently asked me if she should be creating content for LinkedIn. She believed, as many do, that her content would serve her better on her own blog, or other social media platforms. But LinkedIn is an excellent way to stay connected to your community. Here’s what you need to know about creating and publishing content for LinkedIn!

On the 26th of January 2019, my now-fiancé Mark decided he would propose. In an interesting turn of events, our proposal became viral content! Here’s the good and the bad of content that travels.

When I ask people at conferences how many times they repurpose one piece of content they generally answer ‘two to three times’. But content can be repurposed almost 100 times (including via social media).

One of the biggest challenges that members of my community face is how to create consistent content. Even once they’ve nailed down the process of creating content generally, they struggle with doing it consistently.

All great content creators know that repurposing your content gets you the most value out of it. So, here are our tips on how to repurpose content for the best (and easiest!) results.

When you’re in business or building your own personal brand you need to get noticed. You need to get clients and customers, awareness, and leads. And that means you need to be marketing.

Seth Godin is famous for saying, ‘content marketing is the only marketing left’. Here’s why content marketing works.

When you’re posting content it’s easy to get caught in the vanity metrics around likes, comments and shares. And when you start looking at these to measure your content marketing performance it’s equally easy to wear yourself out trying to create more and more content, as you continue to chase more likes, comments, and shares.

Stop measuring vanity metrics like 'likes' and 'shares'. Learn how to measure content marketing performance for real success.

Having good mental health in business (in any business!) is important and that includes when you’re building your personal brand. Here’s how to keep your mental health strong during that process.

One of the most common questions I get is how to turn content into cash. Well, in order to turn content into cash, you need to make sure that your content is generating leads.  So, the question really is how to generate leads with content marketing.

I was recently working with a client who was having trouble implementing some of the things that we were doing in our coaching program. When I asked her what was happening, she said, ‘I just feel like there’s so much to do. I’m feeling overwhelmed.”

I recently spent a week’s holiday on North Stradbroke Island. I grew up in Lismore in Northern NSW so I’m not overly familiar with ‘Straddie’ as it’s known here in Brisbane. But after spending time exploring, there were a few things that I noticed about Straddie that make it absolutely unique.

Recently, I received a response to a newsletter I wrote about how to build your virtual team. One of my clients, Peter, had written me an email asking, ‘Where should I go to get trusted VA, or virtual assistant, support? Do you have an AI company you recommend?’

Tori Amos is a singer-songwriter, composer and accomplished pianist from the US. She began composing music on the piano by the time she was three years old. At the age of five she was admitted to the Peabody Institute at Johns Hopkins University with a full scholarship,

A woman I know, Karen, was recently reviewing her practice. She was looking at everything she needed to take herself to the next level – things like systems, support and marketing. But as she looked at her list, she realised the thing that was really missing from her practice was herself.

Recently Peter, who’s very savvy and switched on and extremely experienced in solving small business problems, asked me to review his content strategy.

This week I was working with a. group of experts when I started to notice a common theme. Normally, this group of people would be energised and ready to take on the world, and after working together, I’d come away feeling that as well.