Are you overwhelmed with where to start with your marketing and lead generation activity? Trying to identify the right mix of LinkedIn, social media, content creation, newsletters, webcasts and podcasting without losing money?

Content Creation

The year 2000 was an exciting year. Sydney hosted the Olympics, businesses were frantically getting ready for the millennium bug and I started a new job.

I was recently speaking to Grace, a communications consultant who was frustrated that she couldn’t motivate her leaders to create content. She always had to come up with the ideas and hand the content to them on a silver platter.

Earlier this year I got engaged, which was a lovely celebration. During our holidays, we took some time to have a look at some potential venues and decided to go and have a look at a venue in the Gold Coast that I had been thinking about for some time.

The compulsion to compare one’s accomplishments to another’s to determine relative importance.

I remember the day like it was yesterday. It was about 4 years ago at an event and I felt this weight crushing me and following me around. It was almost suffocating.⠀⠀⠀

In the book, he talks about the two teams traditionally found in every workplace: management and labour. He also talks about a new third team – the linchpins. These are people who figure out what to do when there’s no rule book.

Unless you’ve been sleeping under a rock, you would know the Invictus Games were held in Sydney recently. Patron Prince Harry and his wife Meghan Markle were Down Under to launch the Games, an international multi-sport event in which wounded, injured and sick members of the armed services compete.

In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.

Jeff Bezos, the CEO and founder of Amazon and the richest man on the planet (surpassing Bill Gates in July 2017) is known to still do the dishes at home. Until recently, his wife still drove their kids to school in their Honda Accord.

Last Friday afternoon, after a beautiful lunch and annual new year catch up with a friend, I was rushing down Elizabeth St towards the Myer Centre car park in Brisbane City.

If you haven’t had the chance to see The Greatest Showman movie over this Christmas break, I reckon it’s worth seeing.

Did you know that the average person spends an extra 10 hours per week at work? That’s 50 hours per week. Meanwhile, the average entrepreneur works about 80 hours per week!

My good friend and expert Tracey Hughes was born in the UK and backpacked around Australia in her teens. At 18 years she took up an apprenticeship, and after proving to be a pretty good stylist she was asked if she would attend an event to show people how she cut.

In today’s world of trying to achieve more with less, engagement scores and managing team performance it can be hard to think creatively under pressure.