Newsletters are like the Jason Bourne of marketing. They just don’t die! You may think driving your social media campaigns, Google AdWords and search engine optimisation will remove the need for newsletters.

There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.

In 2015 something seismic happened in the world of Instagram. At the time, Taylor Swift overtook Kim Kardashian in terms of followers, surpassing her at the 45 million-follower mark. At the time Kim had released a coffee table book called “Selfish” and to date has published 4396 posts.

On the 19th of May 1536, King Henry VIII beheaded his wife and Queen of England, Anne Boleyn. Anne had been crowned Queen of England on the 1st of June 1533, and on the 7th of September, she gave birth to the future Queen Elizabeth I.

Jeff Bezos, the CEO and founder of Amazon and the richest man on the planet (surpassing Bill Gates in July 2017) is known to still do the dishes at home. Until recently, his wife still drove their kids to school in their Honda Accord.

Last Friday afternoon, after a beautiful lunch and annual new year catch up with a friend, I was rushing down Elizabeth St towards the Myer Centre car park in Brisbane City.

If you haven’t had the chance to see The Greatest Showman movie over this Christmas break, I reckon it’s worth seeing.

Do you feel like you’re working hard and spinning the wheels but not gaining any traction? Most female entrepreneurs I work with have felt this stagnation at some point. I understand it only too well, as I was in the same boat.

In 2006, one of the fastest-growing businesses in the weight-loss industry began. It was the Tony Ferguson Weight Loss Program, started by Tony Ferguson himself in his Parramatta store.

In August 2011 I received a call from a new client who asked me if I could meet with them to discuss a program they were looking at running. I hadn’t met them before so I was well organised and prepared for the meeting.

When I was the head of training for a large organisation 10 years ago, I was sitting at my desk in my office on a Saturday. I was designing and finishing the time management program I was going to deliver the following week as I knew I wasn’t going to have enough time to finish it during the coming week.

My good friend and expert Tracey Hughes was born in the UK and backpacked around Australia in her teens. At 18 years she took up an apprenticeship, and after proving to be a pretty good stylist she was asked if she would attend an event to show people how she cut.

Being in business for yourself can be isolating. Lonely. Anthropologist and expert on tribes, Robin Dunbar identified that successful tribes and groups operate in groups of 5, 15, 150 and with a greater village going to 1500.

We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditional working model on its head. No longer content with working under layers of organisational management, workers around the globe are increasingly making the decision to take full control of their careers.

Public speaking is a golden ticket to creating awareness and generating leads. It’s where you can truly let your personality and expertise shine. It’s also great for gaining an insight into your audience’s problems and how you can help, which is crucial for refining your services.

Leading Female Experts and Personal Brand: Last week Time Magazine shared some of the world’ best known Personal Brands: the profiles of the world’s 100 Most Influential People. Jeff Bezos graces the cover and each person featured is a celebrity or political figure.

My partner Mark and I recently saw the movie Hidden Figures. It tells the story of Katherine Johnson and two of her colleagues – three brilliant female African-American mathematicians working for NASA in the 1960s. (warning-spoiler alerts ahead!)

Do you ever feel as though you’re doing all the right things, but your business isn’t growing?

If so, you’re not alone. I recently worked with a client – an expert in her field – who couldn’t understand why her business was failing to grow.