Are you overwhelmed with where to start with your marketing and lead generation activity? Trying to identify the right mix of LinkedIn, social media, content creation, newsletters, webcasts and podcasting without losing money?

So when I’m working with people, one of the first questions I ask is – who are the people that you need to be selling to? How many of those people have already bought from you? And what do you do to remain connected to them?

I recently had the pleasure of interviewing Seth Godin on the Jane Anderson Show Podcast. Seth Godin is a legend in the business world and has been nicknamed the godfather of modern marketing. Author of 19 books, thousands of blogs and podcasts, he is able to captivate a wide audience with his infectious enthusiasm and sharp humour.

In 2016, the Thunder River Rapids ride at the amusement park Dreamworld, in Queensland, experienced a mechanical failure that resulted in the deaths of four people. Forty-eight hours later, the board for Ardent Leisure (the owners of Dreamworld) held its Annual General Meeting as if nothing had happened.

Last weekend, I went to see one of the most powerful women with influence on the planet, Nigella Lawson. She is the author of eight books, and has sold more than 10 million copies worldwide.

The compulsion to compare one’s accomplishments to another’s to determine relative importance.

I remember the day like it was yesterday. It was about 4 years ago at an event and I felt this weight crushing me and following me around. It was almost suffocating.⠀⠀⠀

In the book, he talks about the two teams traditionally found in every workplace: management and labour. He also talks about a new third team – the linchpins. These are people who figure out what to do when there’s no rule book.

In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.

Newsletters are like the Jason Bourne of marketing. They just don’t die! You may think driving your social media campaigns, Google AdWords and search engine optimisation will remove the need for newsletters.

There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.

In 2015 something seismic happened in the world of Instagram. At the time, Taylor Swift overtook Kim Kardashian in terms of followers, surpassing her at the 45 million-follower mark. At the time Kim had released a coffee table book called “Selfish” and to date has published 4396 posts.

Would you believe that as of September 2017, Instagram had reached 800 million monthly active users? This staggering figure was up from 600 million in December 2016.

If you haven’t had the chance to see The Greatest Showman movie over this Christmas break, I reckon it’s worth seeing.

Did you know that the average person spends an extra 10 hours per week at work? That’s 50 hours per week. Meanwhile, the average entrepreneur works about 80 hours per week!

Over the last few weeks, I’ve spent a lot of time speaking with people around what’s going to happen in 2018, particularly how to leverage social media and branding for business growth.

Do you feel like you’re working hard and spinning the wheels but not gaining any traction? Most female entrepreneurs I work with have felt this stagnation at some point. I understand it only too well, as I was in the same boat.

In 2006, one of the fastest-growing businesses in the weight-loss industry began. It was the Tony Ferguson Weight Loss Program, started by Tony Ferguson himself in his Parramatta store.