Insights
Why Influencers Need Sensemaking to Build Trust
In 1999, my family and I spent the summer in Europe. We did the Griswold’s European Vacation where my Dad was the driver, and I was the navigator. My job was to read the map and to ensure we didn’t take a wrong turn.
The 4 Most Underutilised Influencers You Need To Use In Your Marketing Strategy
In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.
Why Jonathan Thurston is One of the Most Trusted Leaders
Over the weekend there was no better example of this than when Jonathan Thurston (or affectionately known as JT), the captain of the North Queensland Cowboys played his final game of professional rugby league football.
How Influencers can Increase their Newsletter Open Rates
Newsletters are like the Jason Bourne of marketing. They just don’t die! You may think driving your social media campaigns, Google AdWords and search engine optimisation will remove the need for newsletters.
How Influencers can Humanise a Brand for Business Growth
There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.
From Transaction to Tribe: Where Influencers Spend Their Time Differently
In 2015 something seismic happened in the world of Instagram. At the time, Taylor Swift overtook Kim Kardashian in terms of followers, surpassing her at the 45 million-follower mark. At the time Kim had released a coffee table book called “Selfish” and to date has published 4396 posts.
Harry and Meghan's Commitment to their Personal Brand
On the 19th of May 1536, King Henry VIII beheaded his wife and Queen of England, Anne Boleyn. Anne had been crowned Queen of England on the 1st of June 1533, and on the 7th of September, she gave birth to the future Queen Elizabeth I.
12 Practical Tips Every Expert Needs on Instagram
Would you believe that as of September 2017, Instagram had reached 800 million monthly active users? This staggering figure was up from 600 million in December 2016.
6 Powerful Traits of the Humble Leader
Jeff Bezos, the CEO and founder of Amazon and the richest man on the planet (surpassing Bill Gates in July 2017) is known to still do the dishes at home. Until recently, his wife still drove their kids to school in their Honda Accord.
From Leadership to Humanship. How Often Do You Reach Out?
Last Friday afternoon, after a beautiful lunch and annual new year catch up with a friend, I was rushing down Elizabeth St towards the Myer Centre car park in Brisbane City.
How to Celebrate your Uniqueness in 2018
If you haven’t had the chance to see The Greatest Showman movie over this Christmas break, I reckon it’s worth seeing.
5 Practical Ways to Shift your Day from Disempowered to Powerful
Did you know that the average person spends an extra 10 hours per week at work? That’s 50 hours per week. Meanwhile, the average entrepreneur works about 80 hours per week!
Are You a Woman of Influence?
Do you feel like you’re working hard and spinning the wheels but not gaining any traction? Most female entrepreneurs I work with have felt this stagnation at some point. I understand it only too well, as I was in the same boat.
Your Essence Creates Access: How Experts can Grow their Practice from their Jelly
In 2006, one of the fastest-growing businesses in the weight-loss industry began. It was the Tony Ferguson Weight Loss Program, started by Tony Ferguson himself in his Parramatta store.
Educate to Readiness: How experts can use blogs to educate and engage
In August 2011 I received a call from a new client who asked me if I could meet with them to discuss a program they were looking at running. I hadn’t met them before so I was well organised and prepared for the meeting.
TRACTION: How to Leverage Your Time and Increase Your Productivity as an Industry Influencer
When I was the head of training for a large organisation 10 years ago, I was sitting at my desk in my office on a Saturday. I was designing and finishing the time management program I was going to deliver the following week as I knew I wasn’t going to have enough time to finish it during the coming week.
Industry Leadership for Personally Branded Businesses
My good friend and expert Tracey Hughes was born in the UK and backpacked around Australia in her teens. At 18 years she took up an apprenticeship, and after proving to be a pretty good stylist she was asked if she would attend an event to show people how she cut.
Tribes for Experts: Find Your 15
Being in business for yourself can be isolating. Lonely. Anthropologist and expert on tribes, Robin Dunbar identified that successful tribes and groups operate in groups of 5, 15, 150 and with a greater village going to 1500.