Last weekend, I went to see one of the most powerful women with influence on the planet, Nigella Lawson. She is the author of eight books, and has sold more than 10 million copies worldwide.

The compulsion to compare one’s accomplishments to another’s to determine relative importance.

I remember the day like it was yesterday. It was about 4 years ago at an event and I felt this weight crushing me and following me around. It was almost suffocating.⠀⠀⠀

2018 has been a big year. We’ve seen a lot of changes in the way leaders, influencers and personal brands operate. It’s not just about being a leader anymore; it’s about leaders and organisations tapping into the influence and tribes of their people.

In the book, he talks about the two teams traditionally found in every workplace: management and labour. He also talks about a new third team – the linchpins. These are people who figure out what to do when there’s no rule book.

In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.

Newsletters are like the Jason Bourne of marketing. They just don’t die! You may think driving your social media campaigns, Google AdWords and search engine optimisation will remove the need for newsletters.

There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.

In 2015 something seismic happened in the world of Instagram. At the time, Taylor Swift overtook Kim Kardashian in terms of followers, surpassing her at the 45 million-follower mark. At the time Kim had released a coffee table book called “Selfish” and to date has published 4396 posts.

On the 19th of May 1536, King Henry VIII beheaded his wife and Queen of England, Anne Boleyn. Anne had been crowned Queen of England on the 1st of June 1533, and on the 7th of September, she gave birth to the future Queen Elizabeth I.

Would you believe that as of September 2017, Instagram had reached 800 million monthly active users? This staggering figure was up from 600 million in December 2016.

Jeff Bezos, the CEO and founder of Amazon and the richest man on the planet (surpassing Bill Gates in July 2017) is known to still do the dishes at home. Until recently, his wife still drove their kids to school in their Honda Accord.

Last Friday afternoon, after a beautiful lunch and annual new year catch up with a friend, I was rushing down Elizabeth St towards the Myer Centre car park in Brisbane City.

If you haven’t had the chance to see The Greatest Showman movie over this Christmas break, I reckon it’s worth seeing.

Did you know that the average person spends an extra 10 hours per week at work? That’s 50 hours per week. Meanwhile, the average entrepreneur works about 80 hours per week!

Over the last few weeks, I’ve spent a lot of time speaking with people around what’s going to happen in 2018, particularly how to leverage social media and branding for business growth.

Do you feel like you’re working hard and spinning the wheels but not gaining any traction? Most female entrepreneurs I work with have felt this stagnation at some point. I understand it only too well, as I was in the same boat.

In 2006, one of the fastest-growing businesses in the weight-loss industry began. It was the Tony Ferguson Weight Loss Program, started by Tony Ferguson himself in his Parramatta store.

In August 2011 I received a call from a new client who asked me if I could meet with them to discuss a program they were looking at running. I hadn’t met them before so I was well organised and prepared for the meeting.