Have you watched someone speak at a conference or watched a blog video and struggled to watch past the first 10 seconds. An attendee at a recent event I spoke at shared one such video with me.

This week I worked with an inspiring doctor called Sarah. She trains students and speaks at conferences on identifying particular conditions that can easily be overlooked. She is an avid art lover and told me about a painting she purchased online from the US last year.

I recently attended an event of a spiritual speaker and two thirds of those questions asked were about how to make a break from their jobs into their own businesses. And this was at a spiritual event.

In the sea of overwhelm with information, it can be hard to know what to do with LinkedIn for specific industries. Thought Leaders have a unique opportunity to showcase themselves and their perspective on LinkedIn far more than any other profile.

Earlier this month Don Meij, the CEO of Dominos, shared this image. Don and a team outside one of his company’s European branches with the caption “Enjoying Europe store visits… Claude worked for us in operations for 10 years and is now a new Franchisee”.

Julia Roberts has 4 Academy Award nominations. She won best actress for Erin Brockovich and for a period was the highest paid actress in Hollywood, commanding $27 million USD per film. She got to pick and choose her roles which is a dream for any actor.

Recently it was shared that Australia has the highest penetration in LinkedIn. That is, Australia is the country that has the highest amount of professionals on LinkedIn and we’re almost at 100%! How good is that?!

When I was little I remember trying to talk my dad into things I wanted like new shoes or a new cassette (yes I’m showing my age!) but I didn’t always go too well because mum was the boss and was in charge of those types of decisions!

If you have been looking at LinkedIn and wondering why there are so many different people posting now and not just Richard Branson and James Caan, you’d be right. LinkedIn now has the capacity to allow you to post your content to become an Influencer as well.

I recently worked with a client who insisted on keeping a photo on his LinkedIn profile that was a picture of him speaking on stage. He was so far away that I could hardly see him but he wanted to be known for speaking and thought it was relevant.

Everyone is time poor, there are so many things going on and choices to be made every day. People often ask me, “if I had to implement just a handful of touch points that communicate my brand well what would they be?”