Insights
Are You Trying To Say Too Much? Here’s How to Streamline Communication.
Are you trying to say too much? Giving out too much information? Having too many calls to action and next steps? Here’s what you need to know if you want to learn how to streamline communication.
Elevate Your Influence - Shining the Light on Leadership Expert Renée Giarrusso
Growing up, Renée wanted to be a performer, a nurse, a teacher and a journalist. Seeing people realise and achieve what is possible lights her up, and when you spend time in the company of Renee she really does light up!
Love on the Spectrum: The Importance of Being Specific
When it comes to your business, it’s vital to understand the importance of being specific. Here’s what you can learn from Love on the Spectrum.
How To Find a Mentor to Lift You Higher
Learning how to find a mentor is vital for your practice. Good mentors inspire you, stretch you and open up your mind. Learn more.
8 Personal Branding Trends of 2021
2021 has been the year to shake off the 2020 doldrums and put a laser sharp focus on your personal branding. Here are our top 8 personal branding trends of 2021.
How to Commercialise the Clubhouse App
If you’re a business owner or an expert, you’ve probably heard about the Clubhouse app. The Clubhouse app is an invite-only, audio-based iPhone app, that’s essentially a social network where instead of posting, or tweeting, you’re chatting. But can you make this work for your business? Here’s how to commercialise the Clubhouse app.
The Top 7 Inhibitors of Intentional Influence (and Intentional Leadership)
I’ve written previously about how to lead with intentional influence in 2021. But what is intention, intentional influence or intentional leadership? In practice, for leaders, this means seeing the big picture. It means understanding the connections between disparate parts of your team or your community or even the issues that relate to those disparate parts.
Activate Your Word Wheel and Gain Intentional Influence
Each year many of us pick an annual word for the year as opposed to choosing a New Year’s resolution, which makes sense as the research shows that around 80% of new years resolutions fail to be achieved. A word wheel might be a better choice. Here are the five steps you should take.
Give The Gift of Personal Branding Learning This Christmas
Is it time to learn personal branding? These books, courses and other items can help you do just that!
Why You Should Be Creating Content For LinkedIn
In Content Club, someone recently asked me if she should be creating content for LinkedIn. She believed, as many do, that her content would serve her better on her own blog, or other social media platforms. But LinkedIn is an excellent way to stay connected to your community. Here’s what you need to know about creating and publishing content for LinkedIn!
Why Content Marketing Works
When you’re in business or building your own personal brand you need to get noticed. You need to get clients and customers, awareness, and leads. And that means you need to be marketing.
Seth Godin is famous for saying, ‘content marketing is the only marketing left’. Here’s why content marketing works.
How to Maintain Your Personal Brand Authenticity
I recently spent a week’s holiday on North Stradbroke Island. I grew up in Lismore in Northern NSW so I’m not overly familiar with ‘Straddie’ as it’s known here in Brisbane. But after spending time exploring, there were a few things that I noticed about Straddie that make it absolutely unique.
The Power of the Prolific Expert (What is Prolific and How to Get There)
Tori Amos is a singer-songwriter, composer and accomplished pianist from the US. She began composing music on the piano by the time she was three years old. At the age of five she was admitted to the Peabody Institute at Johns Hopkins University with a full scholarship,
How do I talk about myself in my content? Here’s what holds you back and how to get over it.
A woman I know, Karen, was recently reviewing her practice. She was looking at everything she needed to take herself to the next level – things like systems, support and marketing. But as she looked at her list, she realised the thing that was really missing from her practice was herself.
The 4 Key Brand Stories Every Expert Needs to Tell
Recently Peter, who’s very savvy and switched on and extremely experienced in solving small business problems, asked me to review his content strategy.