Insights
Educate to Readiness: How experts can use blogs to educate and engage
In August 2011 I received a call from a new client who asked me if I could meet with them to discuss a program they were looking at running. I hadn’t met them before so I was well organised and prepared for the meeting.
TRACTION: How to Leverage Your Time and Increase Your Productivity as an Industry Influencer
When I was the head of training for a large organisation 10 years ago, I was sitting at my desk in my office on a Saturday. I was designing and finishing the time management program I was going to deliver the following week as I knew I wasn’t going to have enough time to finish it during the coming week.
Industry Leadership for Personally Branded Businesses
My good friend and expert Tracey Hughes was born in the UK and backpacked around Australia in her teens. At 18 years she took up an apprenticeship, and after proving to be a pretty good stylist she was asked if she would attend an event to show people how she cut.
Tribes for Experts: Find Your 15
Being in business for yourself can be isolating. Lonely. Anthropologist and expert on tribes, Robin Dunbar identified that successful tribes and groups operate in groups of 5, 15, 150 and with a greater village going to 1500.
Why be Your Industry Influencer? Business Growth by Leveraging your Personal Brand
We are in a golden age of solopreneurs: independent, innovative experts who are turning the traditional working model on its head. No longer content with working under layers of organisational management, workers around the globe are increasingly making the decision to take full control of their careers.
How to Attract New Clients and Increase Sales through Public Speaking
Public speaking is a golden ticket to creating awareness and generating leads. It’s where you can truly let your personality and expertise shine. It’s also great for gaining an insight into your audience’s problems and how you can help, which is crucial for refining your services.
The Top 5 Regrets of the Dying Influencer
You’ve probably heard of the Top Five Regrets of the Dying. It’s a stunning list that was put together by Australian palliative care nurse Bronnie Ware in her book of the same name. She undertook research of patients in hospitals to identify their regrets.
How You Can Build Your Personal Brand Through Storytelling
What’s your story? One of the most effective tools for building your personal brand is storytelling. The emotional connection it creates with your clients and leads is a marketing powerhouse.
Put People Before Product!
Earlier this month Don Meij, the CEO of Dominos, shared this image. Don and a team outside one of his company’s European branches with the caption “Enjoying Europe store visits… Claude worked for us in operations for 10 years and is now a new Franchisee”.
Big Deals Aren't About Big Sales
They’re about creating big solutions for big problems. I recently worked with an expert, Peter who had fantastic IP, lots of depth of thinking and a great program that was easy to sell.
What Holds Us Back From Being Better
For my parents, this is a way of life – a lifelong habit. For most of us, we haven’t yet developed this habit. Or, more often, we’re not even sure how to begin to “be better”.
The Power of Continuous Improvement in Your Consulting Practice
The idea of continuous improvement is not one that’s often talked about in the thought leader or expert industry, and yet it’s a highly developed part of the corporate industry.