Insights

Content Creation, Influence Jane Anderson Content Creation, Influence Jane Anderson

Why Content Marketing Works

When you’re in business or building your own personal brand you need to get noticed. You need to get clients and customers, awareness, and leads. And that means you need to be marketing.

Seth Godin is famous for saying, ‘content marketing is the only marketing left’. Here’s why content marketing works.

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Content Creation Jane Anderson Content Creation Jane Anderson

How to Measure Content Marketing Performance

When you’re posting content it’s easy to get caught in the vanity metrics around likes, comments and shares. And when you start looking at these to measure your content marketing performance it’s equally easy to wear yourself out trying to create more and more content, as you continue to chase more likes, comments, and shares.

Stop measuring vanity metrics like 'likes' and 'shares'. Learn how to measure content marketing performance for real success.

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Business Growth Jane Anderson Business Growth Jane Anderson

VA Outsourcing: How to Recruit a VA

Recently, I received a response to a newsletter I wrote about how to build your virtual team. One of my clients, Peter, had written me an email asking, ‘Where should I go to get trusted VA, or virtual assistant, support? Do you have an AI company you recommend?’

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Influence Jane Anderson Influence Jane Anderson

How do I talk about myself in my content?

A woman I know, Karen, was recently reviewing her practice. She was looking at everything she needed to take herself to the next level – things like systems, support and marketing. But as she looked at her list, she realised the thing that was really missing from her practice was herself.

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Leadership Jane Anderson Leadership Jane Anderson

The Power of Calm Communications

COVID-19 has been a time of massive disruption for teams and leaders. But as we’re coming out the other side, rather than finding a return to business as usual, leaders are finding that their teams are going through a second wave of disruption.

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