Insights
How to Build your Non-Celebrity Personal Brand
In 1973, Erica Jong wrote a book called, Fear of Flying. It was a novel famously controversial for its attitudes towards female sexuality and was featured prominently in the second wave of feminism. It sold 20 million copies worldwide, and she went on to write another 10 fiction books, 7 non-fiction books and a series of anthologies and poetry.
Trusted is Empathy
I recently had the pleasure of interviewing Seth Godin on the Jane Anderson Show Podcast. Seth Godin is a legend in the business world and has been nicknamed the godfather of modern marketing. Author of 19 books, thousands of blogs and podcasts, he is able to captivate a wide audience with his infectious enthusiasm and sharp humour.
How to Articulate your Value for Greater Influence
Last weekend, I went to see one of the most powerful women with influence on the planet, Nigella Lawson. She is the author of eight books, and has sold more than 10 million copies worldwide.
Crush Comparisonitis in 2019
The compulsion to compare one’s accomplishments to another’s to determine relative importance.
I remember the day like it was yesterday. It was about 4 years ago at an event and I felt this weight crushing me and following me around. It was almost suffocating.⠀⠀⠀
The Top 10 Tribe Building Trends for 2019
2018 has been a big year. We’ve seen a lot of changes in the way leaders, influencers and personal brands operate. It’s not just about being a leader anymore; it’s about leaders and organisations tapping into the influence and tribes of their people.
Leader to Ambassador: How to Go from Attracting to Finding Talent
In the book, he talks about the two teams traditionally found in every workplace: management and labour. He also talks about a new third team – the linchpins. These are people who figure out what to do when there’s no rule book.
The 4 Most Underutilised Influencers You Need To Use In Your Marketing Strategy
In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.
How Influencers can Increase their Newsletter Open Rates
Newsletters are like the Jason Bourne of marketing. They just don’t die! You may think driving your social media campaigns, Google AdWords and search engine optimisation will remove the need for newsletters.
How Influencers can Humanise a Brand for Business Growth
There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.
From Transaction to Tribe: Where Influencers Spend Their Time Differently
In 2015 something seismic happened in the world of Instagram. At the time, Taylor Swift overtook Kim Kardashian in terms of followers, surpassing her at the 45 million-follower mark. At the time Kim had released a coffee table book called “Selfish” and to date has published 4396 posts.
Harry and Meghan's Commitment to their Personal Brand
On the 19th of May 1536, King Henry VIII beheaded his wife and Queen of England, Anne Boleyn. Anne had been crowned Queen of England on the 1st of June 1533, and on the 7th of September, she gave birth to the future Queen Elizabeth I.
12 Practical Tips Every Expert Needs on Instagram
Would you believe that as of September 2017, Instagram had reached 800 million monthly active users? This staggering figure was up from 600 million in December 2016.
6 Powerful Traits of the Humble Leader
Jeff Bezos, the CEO and founder of Amazon and the richest man on the planet (surpassing Bill Gates in July 2017) is known to still do the dishes at home. Until recently, his wife still drove their kids to school in their Honda Accord.
From Leadership to Humanship. How Often Do You Reach Out?
Last Friday afternoon, after a beautiful lunch and annual new year catch up with a friend, I was rushing down Elizabeth St towards the Myer Centre car park in Brisbane City.
How to Celebrate your Uniqueness in 2018
If you haven’t had the chance to see The Greatest Showman movie over this Christmas break, I reckon it’s worth seeing.
5 Practical Ways to Shift your Day from Disempowered to Powerful
Did you know that the average person spends an extra 10 hours per week at work? That’s 50 hours per week. Meanwhile, the average entrepreneur works about 80 hours per week!
Are You a Woman of Influence?
Do you feel like you’re working hard and spinning the wheels but not gaining any traction? Most female entrepreneurs I work with have felt this stagnation at some point. I understand it only too well, as I was in the same boat.
Your Essence Creates Access: How Experts can Grow their Practice from their Jelly
In 2006, one of the fastest-growing businesses in the weight-loss industry began. It was the Tony Ferguson Weight Loss Program, started by Tony Ferguson himself in his Parramatta store.