Insights
Your Content Curation Strategy is Invaluable to Your Content Marketing
I have an amazing friend, Kali Gray. She’s a ‘non-diet’ dietician. She helps her clients feel good and have more energy through better nutrition, self-care and wellbeing. As you can imagine, eating healthily is a big part of Kali’s brand.
Creating Educational Content is Vital – Here’s Why
Sarah came to me because she had a problem. She had a successful business that was past its infancy and ready for a strong growth phase. She had a small, but dedicated team behind her.
What Type of Content Creator are You? How to Become Prolific in Your Content Creation
I recently worked with Megan, who came to work with me on her content strategy and creation for her business. She said, “I’m really struggling. I want to create content like videos, blogs and podcasts, but I just feel like I’ve lost my creative mojo.
Lighthouse Leadership and Keeping the Vision Clear | Visible Leadership
One of my favourite places in the world is Cape Byron Lighthouse at Byron Bay. I have fond memories of climbing up to the lighthouse with my sisters and cousins on weekends to take in the view over the New South Wales coast, at Australia’s most easterly point.
Leadership Communication for the Five Generations at Work
The year 2000 was an exciting year. Sydney hosted the Olympics, businesses were frantically getting ready for the millennium bug and I started a new job.
100 Ways: to Put Yourself Out There
When I was 15, my favourite subject at school was French. I desperately wanted to live as an exchange student in France, but mum and dad said no as it was too expensive. So, I decided to get a casual job to pay for it myself.
Catalyst Content For Leaders Driving Change
I was recently speaking to Grace, a communications consultant who was frustrated that she couldn’t motivate her leaders to create content. She always had to come up with the ideas and hand the content to them on a silver platter.
The Three Key Sales Meetings You Should Be Having Each Week
So when I’m working with people, one of the first questions I ask is – who are the people that you need to be selling to? How many of those people have already bought from you? And what do you do to remain connected to them?
Moments That Matter: How Your Leadership Brand Is Defined In Moments Of Truth
Earlier this year I got engaged, which was a lovely celebration. During our holidays, we took some time to have a look at some potential venues and decided to go and have a look at a venue in the Gold Coast that I had been thinking about for some time.
We’re Less Noisy than We Think
I first started writing copy for newsletters, websites and social media 10 years ago – but I had one big fear. My fear was the dreaded unsubscribe button; that people would stop reading what I had to share.
8 Steps to Remove Creative Blocks
One of the things that hold people back from their expert to influencer journey is removing creative blocks. We often have all this knowledge bubbling away in our heads, but the only way you’ll see yourself shifting from being an expert to an influencer is by sharing your knowledge and ideas.
Trusted at the Right Place and Time
Being at the right place at the right time builds trust and can be life-changing for your customers and teams. Dutch visual artist Berndnaut Smilde is best known for creating perfect miniature clouds in unusual locations from coal mines to cathedrals.
Trusted is Empathy
I recently had the pleasure of interviewing Seth Godin on the Jane Anderson Show Podcast. Seth Godin is a legend in the business world and has been nicknamed the godfather of modern marketing. Author of 19 books, thousands of blogs and podcasts, he is able to captivate a wide audience with his infectious enthusiasm and sharp humour.
Why Trust Matters for Organisations
In 2016, the Thunder River Rapids ride at the amusement park Dreamworld, in Queensland, experienced a mechanical failure that resulted in the deaths of four people. Forty-eight hours later, the board for Ardent Leisure (the owners of Dreamworld) held its Annual General Meeting as if nothing had happened.
How to Articulate your Value for Greater Influence
Last weekend, I went to see one of the most powerful women with influence on the planet, Nigella Lawson. She is the author of eight books, and has sold more than 10 million copies worldwide.
Who’s in your Corner for 2019? It Takes a Tribe to Build Confidence
Earlier this month, Katelyn Ohashi became an overnight sensation, not only in the gymnastics world but on social media as well. You just have to watch her performance to see why it became viral on YouTube.
The Top 10 Tribe Building Trends for 2019
2018 has been a big year. We’ve seen a lot of changes in the way leaders, influencers and personal brands operate. It’s not just about being a leader anymore; it’s about leaders and organisations tapping into the influence and tribes of their people.