Insights
How to Use Visual Communication to Reduce Over Communication
Visual communication includes infographics, diagrams, flow charts, roadmaps, charts, graphs, visual reports, mind maps and more. And they’re great for ensure that you’re communicating well with your audience.
Top 7 Content Trends in 2021
In business, we have to adapt to changing environments, economies and audiences all the time. And in 2020 those changes have been much bigger than normal. In fact, we’ve experienced a ‘business earthquake’. So what are the biggest content trends of 2021. Let’s find out.
Forbes Article: How to Create Pillar Content for Personal Brand Positioning
‘How to Create Pillar Content for Personal Brand Positioning’ was published on 25 November in Forbes Magazine. With 2020 drawing to a close, I’ve been thinking about the highs and lows of this year. Like, everyone, this year had more lows than typical, but it’s also had some incredible moments.
Give The Gift of Personal Branding Learning This Christmas
Is it time to learn personal branding? These books, courses and other items can help you do just that!
Viral Content: You never know where a piece of content will go
On the 26th of January 2019, my now-fiancé Mark decided he would propose. In an interesting turn of events, our proposal became viral content! Here’s the good and the bad of content that travels.
How to Organize Content
When I ask people at conferences how many times they repurpose one piece of content they generally answer ‘two to three times’. But content can be repurposed almost 100 times (including via social media).
17 Tips to Create Consistent Content
One of the biggest challenges that members of my community face is how to create consistent content. Even once they’ve nailed down the process of creating content generally, they struggle with doing it consistently.
How to Repurpose Content
All great content creators know that repurposing your content gets you the most value out of it. So, here are our tips on how to repurpose content for the best (and easiest!) results.
Why Content Marketing Works
When you’re in business or building your own personal brand you need to get noticed. You need to get clients and customers, awareness, and leads. And that means you need to be marketing.
Seth Godin is famous for saying, ‘content marketing is the only marketing left’. Here’s why content marketing works.
How to Measure Content Marketing Performance
When you’re posting content it’s easy to get caught in the vanity metrics around likes, comments and shares. And when you start looking at these to measure your content marketing performance it’s equally easy to wear yourself out trying to create more and more content, as you continue to chase more likes, comments, and shares.
Stop measuring vanity metrics like 'likes' and 'shares'. Learn how to measure content marketing performance for real success.
When to Post Content in 2020
When you’re creating content for social media one of the main challenges is reaching your target audience on each platform. It’s difficult to rise above the noise, get your content in front of the right people and make an impact.
How to Generate Leads with Content Marketing
One of the most common questions I get is how to turn content into cash. Well, in order to turn content into cash, you need to make sure that your content is generating leads. So, the question really is how to generate leads with content marketing.
Antisocial: Ditch Digital Connection and Get Real
I was recently working with a client who was having trouble implementing some of the things that we were doing in our coaching program. When I asked her what was happening, she said, ‘I just feel like there’s so much to do. I’m feeling overwhelmed.”
The Power of the Prolific Expert (What is Prolific and How to Get There)
Tori Amos is a singer-songwriter, composer and accomplished pianist from the US. She began composing music on the piano by the time she was three years old. At the age of five she was admitted to the Peabody Institute at Johns Hopkins University with a full scholarship,
The 4 Key Brand Stories Every Expert Needs to Tell
Recently Peter, who’s very savvy and switched on and extremely experienced in solving small business problems, asked me to review his content strategy.
How to Get Ideas for Content When You’ve Lost Your Mojo
This week I was working with a. group of experts when I started to notice a common theme. Normally, this group of people would be energised and ready to take on the world, and after working together, I’d come away feeling that as well.
The Power of Commitment to Your Content Creation
Samantha Leith is an expert with a focus on charisma, confidence and leveraging the power of ‘you’ for your success. But she doesn’t just talk the talk – she shows with action. And she is absolutely committed.
5 Content Marketing Research Steps
Emma, a member of one of my online forums reached out to me recently. She’s a leadership expert who focuses on wellbeing and was stuck trying to find out some information to support one of her core premises.