Insights
Influencer Moments of Truth for Business Growth
My partner Mark and I recently saw the movie Hidden Figures. It tells the story of Katherine Johnson and two of her colleagues – three brilliant female African-American mathematicians working for NASA in the 1960s. (warning-spoiler alerts ahead!)
Business Growth for Influencers
Do you ever feel as though you’re doing all the right things, but your business isn’t growing?
If so, you’re not alone. I recently worked with a client – an expert in her field – who couldn’t understand why her business was failing to grow.
Why Baby Boomer Personal Branding Matters for the Future of Work
Virginia is my Executive Assistant and is a baby boomer. She has had some incredible life and business experiences and can deadlift 90 kilos. She’s got heart, passion, skill, intelligence and energy.
What Makes Adele’s Personal Brand so Powerful?
Last Sunday night I was fortunate enough to attend Adele’s second sold-out concert in Brisbane. It was the city’s biggest-ever concert, with more than 60,000 adoring fans packed into Brisbane’s iconic sporting stadium, The Gabba. It’s no wonder.
The Top 5 Regrets of the Dying Influencer
You’ve probably heard of the Top Five Regrets of the Dying. It’s a stunning list that was put together by Australian palliative care nurse Bronnie Ware in her book of the same name. She undertook research of patients in hospitals to identify their regrets.
What's your Story? How Influencers can Get Cut-through on Instagram
Remember the phone book? It wasn’t so long ago that when we needed a service or product, we’d pick up the phone book and search for a business that could help us.
How Easily Referable are You as an Influencer?
Your networks provide you with your most powerful sales source: inbound referrals. About one half of my own business comes from inbound referrals and a recent survey by Marketing Research firm USM, identified that in B2B marketing, an incredible 91% of B2B purchasers use Word of Mouth (WOM) Marketing to make a purchasing decision.
How You Can Build Your Personal Brand Through Storytelling
What’s your story? One of the most effective tools for building your personal brand is storytelling. The emotional connection it creates with your clients and leads is a marketing powerhouse.
How to Speak Like a Rockstar
Want to know the fastest, most sure-fire way to raise your profile, build your database and make more sales? Then it’s time for you to brush up on your speaking and presenting skills!
The 12 Pillars of Trust: The Questions Your Customer Has of You as the Influencer in Your Industry
I recently traveled to Queenstown, New Zealand where there is a winery called Amisfield. I’d heard about this winery and it lived up to its reputation. It has a beautiful restaurant with incredible food, overlooking the vineyard and sitting on a beautiful lush green lawn.
How to Have IMPACT in Job Interviews- on Channel 9's "MORNINGS"
In case you missed it or can’t access the video, this is the transcript from the interview on ‘Mornings’ on Channel 9 this week. I hope you find it helpful, feel free to share with someone who needs it!
5 Reasons Why You Need Recommendations and Testimonials on Your LinkedIn Profile
I recently worked with a group of sales people on building their Personal Brand as part of their position as thought leaders in their industry. We spent a considerable amount of time talking about testimonials and their value.
Brand You to Access the Hidden Job Market
Most clients I see get quite frustrated that they don’t seem to be able to access it and wonder why all jobs aren’t advertised. The short answer is networks.
The 3 M's of Persuasive Leadership
In today’s world of trying to achieve more with less, engagement scores and managing team performance it can be hard to think creatively under pressure.
5 Ways to Position Yourself in Your Market
It’s easy to underestimate the work involved in running a business. Cash flow and stock management can all cause sleepless nights, not to mention the need to justify your pricing to customers who are shopping around for the best quote.
Three-Dimensional Social Media for Experts
I was recently working with a client who was an expert in her field of women’s leadership. She was frustrated that she’d been spending a lot of time on social media, particularly LinkedIn and Facebook, yet her social media strategy wasn’t working.
Should I have a LinkedIn Premium account?
There is no doubt about it, the strategic use of LinkedIn offers small businesses and entrepreneurs an abundance of benefits. It enables you to engage with and influence your peers, clients and potential customers.
LinkedIn Strategy for CEO's and Organisations
I recently worked with an organisation that was concerned about the LinkedIn profiles of its staff. “All the profiles have been written professionally; we think they’re nice and polished,” the Marketing Manager said. “We even had professional photos taken.