One of my favourite places in the world is Cape Byron Lighthouse at Byron Bay. I have fond memories of climbing up to the lighthouse with my sisters and cousins on weekends to take in the view over the New South Wales coast, at Australia’s most easterly point.

Are you overwhelmed with where to start with your marketing and lead generation activity? Trying to identify the right mix of LinkedIn, social media, content creation, newsletters, webcasts and podcasting without losing money?

Content Creation

Earlier this year I got engaged, which was a lovely celebration. During our holidays, we took some time to have a look at some potential venues and decided to go and have a look at a venue in the Gold Coast that I had been thinking about for some time.

In 1973, Erica Jong wrote a book called, Fear of Flying. It was a novel famously controversial for its attitudes towards female sexuality and was featured prominently in the second wave of feminism. It sold 20 million copies worldwide, and she went on to write another 10 fiction books, 7 non-fiction books and a series of anthologies and poetry.

I recently had the pleasure of interviewing Seth Godin on the Jane Anderson Show Podcast. Seth Godin is a legend in the business world and has been nicknamed the godfather of modern marketing. Author of 19 books, thousands of blogs and podcasts, he is able to captivate a wide audience with his infectious enthusiasm and sharp humour.

Last weekend, I went to see one of the most powerful women with influence on the planet, Nigella Lawson. She is the author of eight books, and has sold more than 10 million copies worldwide.

The compulsion to compare one’s accomplishments to another’s to determine relative importance.

I remember the day like it was yesterday. It was about 4 years ago at an event and I felt this weight crushing me and following me around. It was almost suffocating.⠀⠀⠀

2018 has been a big year. We’ve seen a lot of changes in the way leaders, influencers and personal brands operate. It’s not just about being a leader anymore; it’s about leaders and organisations tapping into the influence and tribes of their people.

In the book, he talks about the two teams traditionally found in every workplace: management and labour. He also talks about a new third team – the linchpins. These are people who figure out what to do when there’s no rule book.

In 2014, there was an important change of legislation in Australia regarding superannuation arrangements and self-managed super funds. At the time, I had written several LinkedIn profiles for a superannuation company and noticed a real lack of information about this change.

Newsletters are like the Jason Bourne of marketing. They just don’t die! You may think driving your social media campaigns, Google AdWords and search engine optimisation will remove the need for newsletters.

There are typically four levels of opportunity within an organisation that could be used to humanise a brand and access new markets. Each has a different purpose and value proposition to be effectively leveraged. Read on to find out more.

In 2015 something seismic happened in the world of Instagram. At the time, Taylor Swift overtook Kim Kardashian in terms of followers, surpassing her at the 45 million-follower mark. At the time Kim had released a coffee table book called “Selfish” and to date has published 4396 posts.

On the 19th of May 1536, King Henry VIII beheaded his wife and Queen of England, Anne Boleyn. Anne had been crowned Queen of England on the 1st of June 1533, and on the 7th of September, she gave birth to the future Queen Elizabeth I.

Would you believe that as of September 2017, Instagram had reached 800 million monthly active users? This staggering figure was up from 600 million in December 2016.

Jeff Bezos, the CEO and founder of Amazon and the richest man on the planet (surpassing Bill Gates in July 2017) is known to still do the dishes at home. Until recently, his wife still drove their kids to school in their Honda Accord.