Insights
Give The Gift of Personal Branding Learning This Christmas
Is it time to learn personal branding? These books, courses and other items can help you do just that!
Why You Should Be Creating Content For LinkedIn
In Content Club, someone recently asked me if she should be creating content for LinkedIn. She believed, as many do, that her content would serve her better on her own blog, or other social media platforms. But LinkedIn is an excellent way to stay connected to your community. Here’s what you need to know about creating and publishing content for LinkedIn!
Why Content Marketing Works
When you’re in business or building your own personal brand you need to get noticed. You need to get clients and customers, awareness, and leads. And that means you need to be marketing.
Seth Godin is famous for saying, ‘content marketing is the only marketing left’. Here’s why content marketing works.
How to Maintain Your Personal Brand Authenticity
I recently spent a week’s holiday on North Stradbroke Island. I grew up in Lismore in Northern NSW so I’m not overly familiar with ‘Straddie’ as it’s known here in Brisbane. But after spending time exploring, there were a few things that I noticed about Straddie that make it absolutely unique.
The Power of the Prolific Expert (What is Prolific and How to Get There)
Tori Amos is a singer-songwriter, composer and accomplished pianist from the US. She began composing music on the piano by the time she was three years old. At the age of five she was admitted to the Peabody Institute at Johns Hopkins University with a full scholarship,
How do I talk about myself in my content?
A woman I know, Karen, was recently reviewing her practice. She was looking at everything she needed to take herself to the next level – things like systems, support and marketing. But as she looked at her list, she realised the thing that was really missing from her practice was herself.
The 4 Key Brand Stories Every Expert Needs to Tell
Recently Peter, who’s very savvy and switched on and extremely experienced in solving small business problems, asked me to review his content strategy.
How to Innovate & Create Content During Covid-19
I had the pleasure of joining Jane Jackson to discuss how you can innovate and create content during Covid-19. We went live on LinkedIn for an hour, answering questions about all things content and communications during this time of crisis.
The Power of Belonging: How to Meet Your Team’s Need to Belong
When I was 16, I went overseas and lived with a family in Toulouse, France. It was a beautiful country with an incredibly rich culture and the family I lived with was absolutely lovely. But they spoke almost no English.
What Business Are You Really In?
As many of you know, my partner Mark and I will be married next year. In preparation for the wedding, we met with the wedding planner at our venue a few months ago. She was new to the role, having come from another venue, but had helped plan hundreds of weddings in the past.
Connection Content versus Solution Content (The Best Way to Connect with Your Audience)
In order to connect with your audience, you must express empathy and understanding. If you simply offer solutions without connection, your audience will be left feeling judged.
Content Creation by Leaders: “There’s a piece of leadership in that.”
I was speaking to a client, Natalie last week who was struggling to convert leads into clients at her sales meetings. Natalie is an incredible thought leader and excellent at content creation. In fact, she’s written five books on leadership. So, she couldn’t figure out where she was going wrong with her sales meetings.
The Space to Lead – Holding space in business is the leadership skill for the new world
On Friday I was speaking with an executive team of around 40 people. I was due to deliver a workshop for them a few weeks ago and it has now shifted to online. I asked her what challenges they were having around productivity, team connection and communication. Her response was interesting.
The 7 Gs of Self-Management: Tips for Working From Home
With millions of people now working from home it’s a massive adjustment for the bulk of the Australian, and even global, workforce. Entire multinational companies have closed their doors, but continue to run their businesses remotely.
Stamina Through Disaster: Enduring well will keep moving business forward
My mum worked in aged care for 15 years, so growing up, we weren’t allowed to have Milo, but we were allowed to have Sustagen. Sustagen is aimed at seniors. It gives sustained energy over time, rather than a quick burst of energy like sugar gives you.
Worried About a Coronavirus Quarantine? Here are 14 things to do to shift from panic to productive.
At the time of writing this, I’m back in Brisbane after being in Adelaide for the last few days. I’ve spent Friday meeting with a few contacts, but instead of shaking hands, we were bumping elbows.
How to Talk About Yourself Without Bragging
Many years ago, in the 90s, I had a music teacher and his first name was Tom. He was a beautiful pianist and was often asked to play at important events and in amazing venues. In fact, around that time a mutual friend asked him to come and play at her wedding which was to be held at the Stamford Plaza (the most elite and luxurious hotel in Brisbane at the time).
Embrace Your Uniqueness
If you’ve ever seen an Angostura Bitters bottle with its oversized white label, you’ll know it’s pretty distinctive. But many people don’t know the story behind the bottle’s appearance. And it’s a story worth telling, one that highlights the importance of embracing your uniqueness.