Build a founder brand that brings business to you.
For women who are founders and business owners, ready to use their personal brand, thought leadership and visibility to make their business known and trusted.
Connect what you stand for with how you show up, so your name builds trust in the business and your brand helps drive demand rather than leaving you to chase it.
You believe in the business.
Now help the right people believe in it too.
- Your business does good work, but your name is not yet associated with a clear point of view.
- You can explain what the business does, but struggle to express what makes you different as its founder.
- Your LinkedIn profile and content do not reflect the authority you have built through experience.
- You post when you find the time, without a clear connection between your content and the demand you want to create.
- You have ideas worth sharing, but hesitate to put yourself forward for speaking and thought leadership opportunities.
- Too much business development still relies on you making the first approach, rather than people seeking you out.
Make your voice recognisable.
Make your business the natural next step.
Leverage Your Founder Brand connects your personal reputation to the business you are building. The focus is not visibility for its own sake. It is a clear, credible presence that helps the right people understand, trust and choose you.
Define your founder positioning
Clarify what you stand for, who you want to reach and the perspective you bring as a founder. Connect your personal story and expertise to the reason your business exists, so your reputation and business brand reinforce each other.
Develop your thought leadership
Turn your experience into a clear point of view on the issues that matter to your audience. Shape ideas, stories and frameworks that give people a reason to listen, remember you and share your thinking.
Make LinkedIn work for your brand
Align your profile, content and conversations with the position you want to own. Help the right people understand your expertise and its relevance to the business, before they ever speak with you.
Build a purposeful content rhythm
Choose the themes and formats that express your point of view and answer your audience’s real questions. Create a consistent presence that builds recognition and trust without posting simply to stay busy.
Use your voice to open doors
Bring your message into speaking, interviews and industry conversations. Connect those opportunities to a clear next step for your audience, so visibility supports relationships and demand for the business.
Conviction × Communication × Commerciality
Growing your practice isn’t about just one thing. It’s the rigour of bringing your personal brand, your marketing, your sales and your scaling together, by design and not by accident. Each quadrant drives an outcome, and a weakness in one shows up as a symptom somewhere else.
Personal brand
What you stand for, who you serve and the point of view only you can hold. Clear positioning means the right clients recognise you immediately, and stop comparing you on price.
Marketing
The consistent, strategic presence that turns your expertise into demand: thought leadership, content, speaking, LinkedIn and collateral that does the explaining for you.
Sales
Structured business development: pricing at true value, packaged offers, proposals and conversations that convert, so revenue is forecastable instead of hopeful.
Scaling
Productised IP, workflows, team and systems so the practice grows without costing you more hours, and builds an asset worth more than your time.
What you can expect
Clarity on your personal brand and messaging. A practical, sustainable marketing and sales plan. Certainty about the collateral you need, and support to get it done properly. Help pricing your services and deliverables at the level you deserve. And through it all, we align what you stand for (conviction), how you show up (communication) and how you sell (commerciality).
The Known, Trusted, Chosen model
Work on your brand.
Apply it in your business.
Inside the Women With Influence community, coaching and practical work connect your growth strategy to the decisions you are making with real clients.
Clarify your growth strategy
A strategy session helps identify your growth priorities, so your work has a clear commercial focus.
Bring the real decisions
Delivery is virtual, so you can take part wherever you are.
Put the work into practice
Use the time between sessions to develop your offers, sharpen your message and apply what you learn to your pipeline and delivery.
Talk with Jane about your specific needs. She is happy to tailor the program so it aligns with your commitments and your schedule.
What Women With Influence has done for them
I have been approached by very senior national government officials and even the United Nations for my advice. My revenue has now doubled in the last 12 months.
I think the thing Jane has brought me is a deep knowledge of the impact that I can have. She helps me cut through the weeds and see what’s really there from a big picture perspective.
I now have new clients, I have a great LinkedIn profile, I have the right collateral, landing pages, brochures and white papers. My newsletters are all done at once and they're batched and ready to go. I also have my systems in Asana, set up effectively to bring on my first business manager and support for me.
Through our work together, we identified potential capacity challenges and focused on building the strength and capability of my team. As a result, our revenue is up 65% compared to last year, and we are now delivering much larger programs to clients.
These are individual experiences of working with Jane, not guaranteed outcomes.
How to join us
The membership includes your coaching with Jane and connection with the Women with Influence community.
Your membership inclusions
- Strategy session to identify how to leverage your personal brand for growth $6,500
- Monthly one-hour 1:1 coaching with Jane on your positioning, pricing and plan $15,000
- SOS on call at any time a sounding board for live deals, pitches and decisions $20,000
- Practice in a Box the frameworks, templates and systems to run a scalable practice $7,000
- Quarterly Thought Leadership Hackathons $3,500
- Business Growth Dashboard to track revenue, pipeline and progress $2,500
- Quarterly BD Sprints to build pipeline in focused blocks $1,000
- Live Elevate quarterly planning days work on your business, not just in it $4,000
- LinkedIn profile update $3,000
- Quarterly AI Masterclasses to lift capacity without more hours $5,000
- Sell With Influence Masterclass $6,000
- Your Rockstar VA program $5,000
- Conference Calendar $3,000
- Access to the Exceptional Influence Vault frameworks, templates and training library $5,000
- Community Forum the room, whenever you need it $2,000
- App access with push notifications
- A copy of all of Jane’s books (14 and counting) $300
- Business Growth Checklist $1,000
Build your business.
Not in isolation.
Leverage Your Founder Brand sits within Women With Influence. Bring your commercial challenges into a community of women who understand what it means to build a business around what you know.
