Personal Branding Coach for Consultants, Advisors and Thought Leaders
If you are an expert, your reputation is already doing the selling. The question is whether it is selling the right thing, to the right people, at the right fee.
I am Jane Anderson, a personal branding coach and business growth strategist based in Brisbane, working with B2B consultants, advisors and thought leaders across Australia and internationally. For over 25 years I have helped experts turn deep knowledge into visible authority, and visible authority into a practice that grows without burning them out.
Personal branding is not a logo, a headshot or a posting schedule. It is the commercial decision about what you are known for, who you are known by, and what that is worth. That is the work we do together.
$100M+
client revenue generated
200,000+
professionals reached
25+ years
B2B growth expertise
14 books
on branding, influence and practice growth
Women With Influence was ranked #5 in the World’s Top Brand Development Programs, 2025.
You do not have a visibility problem. You have a positioning problem.
Most consultants who come to me are not unknown. They are unclear.
Your income is unpredictable.
Good months and quiet months, and no way to tell which is coming.
You are undercharging.
Raising fees feels risky while your positioning is vague.
The right clients are not finding you.
You are chasing work that should be coming to you.
Referrals describe you differently.
There is no clear, consistent way people explain your value.
You are unsure what to build next.
A book, a signature program or the stage: which one actually grows the practice?
None of that is fixed by posting more. It is fixed by deciding what you stand for and building the commercial machinery behind it.
How I coach
Every engagement works across three areas. Most experts are strong in one or two. The change happens when all three line up.
1. Conviction
Your positioning, your point of view, and the confidence to own your expertise at the highest level. This is the foundation. Without it, every marketing decision is a guess.
2. Communication
Your message, thought leadership content and visibility strategy that makes the right clients seek you out. This covers your LinkedIn profile and content, speaking, book and media.
3. Commerciality
Your pricing, sales conversations and systems that turn authority into consistent, premium-fee revenue. A well-known expert who cannot convert is still a hobby.
We also map your practice on the Revenue Ladder, an eight-level model from Start Up at $120,000 through to Succeed at $960,000, so we know exactly which level you are on and what the next one actually requires. Every engagement starts there.
Ways to work with me
Choose a focused session or ongoing support, depending on what your practice needs next.
1:1 Personal Branding Coaching
A personalised session for consultants, advisors and thought leaders, covering influence and authority, strategic communication and growth strategy. You leave with a roadmap, practical tools and immediate actions. $3,000 + GST.
Grow With Influence
Ongoing coaching to scale a B2B consulting or advisory practice to six and seven figures using the Conviction, Communication and Commerciality framework.
Women With Influence
A virtual coaching program and community for female B2B consultants, with weekly group coaching and workshops. Ranked #5 in the World’s Top Brand Development Programs, 2025.
Explore Women With Influence for ongoing coaching and community, or learn more →
VIP Strategy Day
One focused day with Jane, for the consultant, speaker, trainer or advisor at a growth inflection point who needs strategic direction rather than a program.
Not sure which fits? See all programs
What clients say
“Jane Anderson is the go-to expert for building your personal brand. She helps leaders and business owners transform their relationship with social media from one of awkwardness to that of a powerful business building ally.”
Dan Gregory, CEO of the Impossible Institute
“After establishing a consultancy a few years ago, I felt my brand needed to mature to take into account the shift in my client base and my own expertise. Jane was empathetic, yet effective, and her knowledge of marketing and lead generation for thought leaders and influencers is second to none. With just a few sessions I have repositioned myself in the market place and created a whole new range of offerings that will enable me to have far bigger impact.”
Amanda Blesing, Women and Diversity Expert
“Jane has shown me how to connect with my audience in a way that suits them and builds trust. My average sale has increased by between 25% and 100%. And that is not from simply increasing prices, it is from being able to communicate with my clients on what services I can provide to them.”
Kerrin Smith, Photography Expert
Personal branding coaching across Australia
I am based in Brisbane and work with clients in Sydney, Melbourne, Perth, Adelaide and regional Australia, as well as internationally. Coaching is delivered online, which means where you are does not limit who you can work with. In-person intensives and corporate workshops run in Brisbane and by arrangement elsewhere.
Why work with me
My edge is not marketing. It is learning design. Before starting my practice I spent over 15 years in corporate leadership across sales, operations, customer experience, communication, marketing, strategy and people capability, and designed learning programs for more than 10,000 people in some of Australia’s largest organisations.
Frequently asked questions
What does a personal branding coach actually do?
A personal branding coach helps you decide what you want to be known for, then builds the positioning, messaging, content and commercial model that make it true in the market. In my work that means three things: sharpening your positioning, building the visibility that attracts the right clients, and setting the pricing and sales approach that converts that attention into revenue.
Is this the same as a business coach?
No. A business coach works on the operations of your business. A personal branding coach works on the reputation that drives demand for it. For consultants, advisors and thought leaders the two are tightly linked, which is why my coaching covers positioning and commerciality together rather than treating branding as a marketing exercise.
How much does personal branding coaching cost?
A 1:1 coaching session with me is $3,000 + GST. Ongoing programs are priced individually depending on scope. Book a discovery call and I will tell you which option fits before you commit to anything.
Who do you work with?
Independent B2B consultants, advisors, subject matter experts and thought leaders, most often those already earning well but whose practice has stalled or whose fees do not reflect the value they deliver. I also run Women With Influence specifically for female B2B consultants.
Do you coach online or in person?
Both. Most coaching runs online, so clients across Australia and overseas work with me the same way. In-person intensives and corporate sessions run in Brisbane, Sydney and Melbourne.
How long before I see results?
Positioning changes can shift how you are described and what you charge within weeks. Building durable search and referral authority takes months. I will be straight with you about which of your goals is which before we start.
Ready to be the obvious choice?
Book a discovery call and we will map where your practice sits on the Revenue Ladder and what the next level needs.
