Insights
VA Outsourcing: How to Recruit a VA
Recently, I received a response to a newsletter I wrote about how to build your virtual team. One of my clients, Peter, had written me an email asking, ‘Where should I go to get trusted VA, or virtual assistant, support? Do you have an AI company you recommend?’
The Power of the Prolific Expert (What is Prolific and How to Get There)
Tori Amos is a singer-songwriter, composer and accomplished pianist from the US. She began composing music on the piano by the time she was three years old. At the age of five she was admitted to the Peabody Institute at Johns Hopkins University with a full scholarship,
How do I talk about myself in my content?
A woman I know, Karen, was recently reviewing her practice. She was looking at everything she needed to take herself to the next level – things like systems, support and marketing. But as she looked at her list, she realised the thing that was really missing from her practice was herself.
The 4 Key Brand Stories Every Expert Needs to Tell
Recently Peter, who’s very savvy and switched on and extremely experienced in solving small business problems, asked me to review his content strategy.
How to Get Ideas for Content When You’ve Lost Your Mojo
This week I was working with a. group of experts when I started to notice a common theme. Normally, this group of people would be energised and ready to take on the world, and after working together, I’d come away feeling that as well.
The Power of Commitment to Your Content Creation
Samantha Leith is an expert with a focus on charisma, confidence and leveraging the power of ‘you’ for your success. But she doesn’t just talk the talk – she shows with action. And she is absolutely committed.
How Experts Can Succeed at Building a Virtual Team
When I first started my business, I really struggled to get the support that I needed. When I would speak with other people, they would often say, ‘Just get a VA’, or ‘Just go to the Philippines’, or ‘Just get an ex-EA’. Unfortunately, it’s ‘just’ not that easy.
The Power of Calm Communications
COVID-19 has been a time of massive disruption for teams and leaders. But as we’re coming out the other side, rather than finding a return to business as usual, leaders are finding that their teams are going through a second wave of disruption.
Selling the Invisible
I recently worked with a mindset expert, Katherine, who was struggling to convert leads into clients. She shared that she was spending hours completing proposals for programs for her potential clients.
How to Innovate & Create Content During Covid-19
I had the pleasure of joining Jane Jackson to discuss how you can innovate and create content during Covid-19. We went live on LinkedIn for an hour, answering questions about all things content and communications during this time of crisis.
The Power of Belonging: How to Meet Your Team’s Need to Belong
When I was 16, I went overseas and lived with a family in Toulouse, France. It was a beautiful country with an incredibly rich culture and the family I lived with was absolutely lovely. But they spoke almost no English.
Leading a Remote Team
Millions of people across the globe are now working virtually. This makes for an interesting and sometimes challenging situation for leaders who are trying to understand how leading a remote team can work well from behind a computer screen.
What Business Are You Really In?
As many of you know, my partner Mark and I will be married next year. In preparation for the wedding, we met with the wedding planner at our venue a few months ago. She was new to the role, having come from another venue, but had helped plan hundreds of weddings in the past.
5 Content Marketing Research Steps
Emma, a member of one of my online forums reached out to me recently. She’s a leadership expert who focuses on wellbeing and was stuck trying to find out some information to support one of her core premises.
Connection Content versus Solution Content (The Best Way to Connect with Your Audience)
In order to connect with your audience, you must express empathy and understanding. If you simply offer solutions without connection, your audience will be left feeling judged.
Content Creation by Leaders: “There’s a piece of leadership in that.”
I was speaking to a client, Natalie last week who was struggling to convert leads into clients at her sales meetings. Natalie is an incredible thought leader and excellent at content creation. In fact, she’s written five books on leadership. So, she couldn’t figure out where she was going wrong with her sales meetings.
The Space to Lead – Holding space in business is the leadership skill for the new world
On Friday I was speaking with an executive team of around 40 people. I was due to deliver a workshop for them a few weeks ago and it has now shifted to online. I asked her what challenges they were having around productivity, team connection and communication. Her response was interesting.
The 7 Gs of Self-Management: Tips for Working From Home
With millions of people now working from home it’s a massive adjustment for the bulk of the Australian, and even global, workforce. Entire multinational companies have closed their doors, but continue to run their businesses remotely.