Showcase your expertise and get in front of the right clients for to grow your thought leadership practice

Published and Profitable

Write a World Class, Commercially Smart Business Book in a Weekend

Writing a commercially smart book can be challenging. Trying to identify your message, the audience, word count, the chapters, let alone find an editor.

The self-doubt and the fear of judgment from the editor when they see your manuscript can be paralysing. Or you can’t stop writing, you keep thinking of more and more to add, and you’re losing too much time.

After going around in circles and deciding it’s all too overwhelming, it goes back into the ‘too hard basket’, and you decide to look at it again next year.

How do I know?

Because this was me.

But it doesn’t have to be this way.

Writing a commercially smart business book is one of the most powerful positioning activities you can undertake to grow your consulting or thought leadership practice. and it takes less time than you might think!

A powerful partnership

Jane and Kristen’s story….

They met in 2016 and worked on their first book together. Jane quickly created the content but needed to work with an editor who understood thought leadership and was open to using her process.

After writing another 12 books together using this same format over the years, we realised they made a great team that was able to produce high-quality content not just for books but also for articles featured in Forbes, Harvard Business Review, The Age, Financial Review, and the New York Times.

Jane also ran a program called the Content Creation Bootcamp, which over 600 people had already attended to develop their thought leadership.

After working on so many projects together, they decided it was time to help others put together their books—not just any books, but books that were commercially smart, of a world-class standard, and would generate revenue for years to come.

The challenges of getting ideas out: don’t want to give an editor something unfinished.

Found Kristen, and she’s not a normal editor (for Jane to continue)

What makes this program unique

Case Studies

Emma McQueen, Business Coach

Wrote her business book in 2 days

Sally Foley Lewis, Middle Management Expert

Published 5 books this way

Alison Crabb- Retail Leadership Expert

Jeanette Cremor, Project Leadership Expert

Real Project Leadership book- Self-published

Michelle Bihary, Workplace Resilience Expert

Dr Louise Mahler, Communication Expert
Gravitas Book - Wiley Published

Let’s create your perfect book to grow your advisory practice.

Having a book to showcase your expertise is like having a big business card. You stand out, get on more stages, get more meetings, and become positioned as the authority in your field.

This program is ideal for you if you:

  • Are looking to grow your consulting, speaking, thought leadership, or advisory practice to 6-7+ figures

  • Need your book completed with your own thought leadership

  • Only have the time available to be offline for a few days and not spend weeks and months writing

  • Don’t want to pay the exorbitant fees for a ghostwriter but need the support of someone who knows what they’re doing

  • Not feeling confident about the quality of your writing or that your ideas are very good

  • Want a world-class, unique, and well thought through business book that will be to standard of taking to a publishing company or can choose to self-publish

  • You are afraid of writing the wrong book.

Jane has been featured on

Meet the Team

Published and Profitable

How it works:

  1. Planning and Marketing Session: In a 1:1 2 hour session with Jane you’ll identify the positioning, commercial message, decide on the programs the book will sell and the revenue growth you’re aiming to achieve.

  2. Attend the 2.5 day Bootcamp You will have 5 x 1-hour sessions with 5 x 10 minute sprints each day. There are regular breaks and activities to keep your brain fresh and moving throughout the day to complete the goal of 50 pieces of thought leadership ready for you to take away and start using! Tips on he use of AI and ChatGPT are included to help you to complete your thought leadership even faster. You are supported to help ideate the right stories, quotes, metaphors and research so that you have everything you need to hand over to an editor by the time you walk out.

  3. Submit your manuscript: If you have selected the Silver program below your manuscript will be ready to hand over to Kristen ready to begin editing. All in 2.5 days, yes!

Your book may be used for positioning and lead generation to sell:

Keynotes

Advisory Work

Masterclasses

Public Workshops

Coaching Programs

Your Published and Profitable Program includes:

Date: Saturday 8th Feb 2024 date- Monday 10th Feb 2024

Time 9am- 5pm AEST

Live Online on Zoom

Early Bird Rate

Ends on 8th January 2024

$3,000 + GST

Standard Fee

From 9th January 2024

$4,000 + GST

Meet the Team

It all begins with an idea. Maybe you want to gain more keynotes. Maybe you want to sell more masterclasses or 3 year business transformations programs. Or maybe you want to grow your coaching programs. Whatever it is, the right book and getting the right people around you will help you do just that.


  • Business Growth Strategist for Female B2B Consultants and Thought Leaders. Creative thinker, researcher and butt-kicker.

    Jane is the author of 13 books, grown a 7 figure practice and helps others to do the same. She is an award winning speaker, has won more than 65 awards and her clients include Telstra, Rio Tinto, Bluescope Steel, Wesfarmers, Mercedes- Benz, Ikea, Lego and Shell.


  • Editor, Ex-Lawyer and Secret Weapon

    Kristen is the master wordsmith and the world's easiest editor to work with. She has written for some of the hardest publications to get into including Forbes, Harvard Business Review, The Financial Review and the Age. She has supported some of the world's leading experts in writing their books with publishers like Wiley as well as self-published authors.

What they are saying…

  • "Do yourself no better favour than this: work with Jane Anderson. To have a champion of the industry on my side makes me wonder, why I did not start earlier. While also having a magnificent overview of the industry and my business within it, Jane is totally hands on down the last full stop, helping me expand my streams of income, filling the gaps with whatever is needed. Jane is not only someone who provides personalised service, she is flexible, attentive and drives every aspect through every week, following up, making sure she has her finger on the pulse at all times. Here’s the secret, being around excellence breeds excellence and a secondary benefit to working with Jane is imitation. Her skills guide what I do now with my own clients. I want to be Jane! (Don’t panic Jane, different field) What greater compliment could you offer."

    Dr. Louise Mahler l Gravitas Expert

  • "What an amazing gift! Jane is clear, concise and leads you through a disciplined way of getting your thoughts down in a magically short amount of time! More than that, her wisdom and knowledge on what to do with those thoughts is a game-changer. She helps you move from mere content to delivery with ease and grace. I will do this program again and again! What a gem! Thanks so much for the generous gift of your precious time and wisdom."

    Colleen Creighton - Elevating Cultures Beyond Compliance

  • "Jane Anderson's Content Boot Camp allowed me to bring together all the thoughts and ideas I had for creating a new online program. It helped me get those ideas into a format that will make it much simpler to create the content in a flow that works. By the end of the first day I had mapped out all the content and by the end of the second day, I had identified how many videos, MP3's and PDF's I would need, organized them in a workable flow and begin the process of putting the initial marketing strategies together. Thanks to Jane and Emma and all the team, it was an extremely productive experience, I can't wait to launch!"

    Sally Thibault - Keynote Speaker | Author | Intuitive Wellness Coach | Self-Leadership Mentor | Workplace Wellness Workshop Facilitator

  • "Jane changed my life. Before working with Jane the growth of my practice was reliant on word of mouth. It was growing but there was no certainty. I had a gut feel that working with Jane was going to be the game-changer I needed and boy I was right! Within 6 months I had exceeded all my (very loose) expectations and within 12 months my list increased 625% and revenue increased 222%!! The robustness of Jane's process and methodologies are just some of the things that makes her work so impactful. I can now be 100% confident in the value of my programs because of the guidance that Jane has provided. I can be light and detached because Jane has shared with me her repeatable processes, systems, methodologies that work - AND all wrapped up in the most generous bow possible which is the ongoing cheer squad that is Jane. I'm so grateful and can hand on heart say that if you're looking to catapult the trajectory of your practice, Jane is your go-to."

    Alena Bennett I Leadership Expert and CFO Coach

  • "The Content Creation boot camp was a great shot in the arm and provided the space for ideas to flow. Thanks so much to Jane and your team for your generosity and wisdom."

    Tracey McGrath - Creating workplaces that work

  • "Since working with Jane, I realised that I could be better spending my time on things such as writing the book and creating better marketing documents and collateral to sell my programs. The positive experience each week really forces me to be accountable to do what otherwise would have been wasted. I now have new clients, I have a great LinkedIn profile, I have the right collateral, landing pages, brochures and white papers. My newsletters are all done at once and they're batched and ready to go. I also have my systems in Asana, set up effectively to bring on my first business manager and support for me. Considering it was a year where most people had a difficult year. I'm grateful that I had a 10% increase in sales, considering it includes a quarter where I had very low revenue. I am also now about to write my second book. "

    Alison Crabb I Retail Leadership Expert

  • "This week I attended the fabulous content creation boot camp by Jane Anderson. Before the course, I thought I was productive but this two-day intensive saw my productivity treble, not only in output but in quality. I have learnt techniques that I will take forward to continue creating meaningful content to drive my practice."

    Rebecca Bradshaw - Developing People, Teams, Systems

  • "It has been amazing to have just 2 days of discipline and of focus and the time and space to sit and really create content. Jane teaches an amazing blueprint and an amazing process for getting your ideas out of your head and onto paper. Before coming to this weekend I had lots of ideas floating around for my new book but I didn't have any structure and it was very frustrating. What I feel like I've got now is around about 50 pieces of content that are going to form the chapters in the book. So I feel like I'm well on my way in just two days of having a structure for a new book. So its been very, very helpful and very worthwhile and I've got a lot out of it. Thanks, Jane."

    Amanda Stevens - Consumer Futurist Expert

  • "Thank you so much for your generosity in facilitating this amazing program and for kindly keeping it active for a few more days. I've truly loved every minute of it. I’ve nearly finished my content and transcribing. It's been a challenge fitting it in between longs days and getting my head around a new site but it's mostly done and I’m stoked. I feel like my creativity has exploded and my mind has opened up to more metaphors and content. The process has given me extra confidence in my knowledge - It's amazing how much you know when you’ve only got a limited amount of time to share that knowledge, So thanks again you’re one incredible human being."

    Rebecca Hannan - Bringing wellness to your workplace ✬ Keynote Speaker ✬ Storyteller ✬ MC ✬Author ✬ The Momentum Maker

  • "Productivity Hack!! Putting yourself in a room with like-minded people and follow a structured and well-supported process to get your brilliance out of your head and down on the page is a no-brainer! Jane Anderson’s Content Creation Bootcamp is 2 days to 52 pieces of IP. I already booked for her next Content Creation Bootcamp before I finished the one I was attending."

    Sally Foley Lewis - Productive Leadership Expert

  • "Before working with Jane I knew I was serious about growing my practice however I was stressed as I needed clarity, support and advice on what to focus on. I'm only 5 months in working with Jane and I now have powerful positioning, messaging, collateral and conviction in my sales and pricing. I'm charging what I'm worth, and doing work I love with the clients I love working with. So much so, that I recently closed a 6 figure deal in 15 minutes with a prospective client. Jane is beyond brilliant!! Not only do I have solid targets and a plan for my growth but I have greater peace of mind, certainty and security for my future. For the first time in a long time I'm feeling the best I have ever felt, have a community around me who understand what I'm trying to do and am starting to live my dream!"

    Melanie Marshall I Adaptive Culture Specialist

  • "Jane has this amazing ability to meet you where you are at. She doesn’t make you feel silly for the questions that you are asking, she doesn’t make you feel bad for the work that you are doing, she just meets you where you are and gives you the permission to just keep doing what you need to be doing. A judgement free zone and a knack for patience, this woman is a force to be reckoned with (and that’s coming from me!).. Being a Go getter myself, I feel like Jane and I are a match made in heaven (not to get too soppy or anything) and I know that we will continue to work together over the coming years. When you meet “your people” you just know. And I just know. Thank you Jane for making this journey so much less lonely than it could have been."

    Emma McQueen - Business Coach to Female Entrepreneurs

  • "Working with Jane Anderson has quite literally altered my life profoundly. It was no coincidence that I encountered her; I was on a deliberate quest to find a mentor who could elevate me to the next level. When a casual coffee meeting evolved into a two-hour strategy session filled with insight, I knew I had found my guide. Jane has honed my skills, assisting me in achieving outcomes I once thought were unattainable, both in terms of tangible commercial results and the elevation of my belief in what I can truly achieve. She aided me in identifying a niche that I could explore, and throughout the program, she provided practical advice and guidance on how to apply my expertise within this niche. A community is vitally important to me, and the individuals Jane draws to her community are just my kind of people. The women are fearless and determined, which is empowering in its own right. However, when combined with Jane's accountability, coaching, and practical guidance, the results are astounding. I wouldn't hesitate to recommend Jane or any of her programs. She has assisted many individuals in achieving personal and commercial success, all while maintaining a grounded ego and providing gentle, yet firm guidance."

    Sharon Francisco | Entrepreneurial Bookeeper