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In this episode of The Jane Anderson Show, I have the pleasure of speaking with the incredible Lois Creamer, a leading expert in the speaking industry who helps thought leaders, consultants, and experts book more business, monetise their message, and stand out in a competitive marketplace.

We dive deep into what 2025 holds for speakers, including the growing demand for ROI-driven programs, the increasing importance of niche expertise, and how positioning yourself strategically can make all the difference in securing international engagements—especially in the US market. Lois shares practical advice on crafting a compelling value proposition, how speakers can diversify their revenue streams, and why aftercare services are key to building long-term client relationships.

We also explore how video content and speaker collateral are evolving, what meeting planners are really looking for, and why lead times for bookings have never been shorter. Whether you’re an emerging speaker or a seasoned professional looking to expand your global reach, this episode is packed with actionable insights to help you future-proof your speaking business.

Tune in now for an insightful conversation that could change the way you approach your speaking career! 🎙️✨

Key Takeaways from Today’s Episode: