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In this episode I speak with a fantastic guest who has been a business journalist, she's reached an audience of over 20 million people with an estimated 1.4 million words in her time, so she knows what it takes to produce high quality, sticky content.

Kath Walters has written for some of Australia's leading business publications including the BRW, The Financial Review, Smart Company, Boss, Crikey and Business Spectator. She's been responsible for producing great content that helps get customers excited on a regular basis and says "It's not just easy, it is really possible." How many of us procrastinate on that?

Key Takeaways from Today’s Episode:

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